"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts." ~Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women
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| SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel. |
Women on Fire, a celebration of the extraordinary leadership, bravery, strength, and tenacity of women in fire prevention, disaster response, and community safety, was introduced by SM Cares in honor of National Women's Month and Fire Prevention Month. Across all programs, Women on Fire reached approximately 25,000 participants and provided a platform for empowerment, education, and awareness through partnerships with important public and private entities.
With the Purple Illumination Ceremony on February 28, SM Cares, in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, celebrated Women's Month by illuminating the SM Mall of Asia (MOA) Globe and mall façades across the country. Purple, a widely accepted symbol of justice, dignity, and women's rights, signaled the beginning of National Women's Month in the Philippines and reaffirmed SM's dedication to gender equality and female empowerment.
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| SM Megamall’s Time Sculpture turns purple in support of women empowerment. |
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| Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience. |
Strengthening Preparedness and Safety
On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) held the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants participated in the Fire Square Roadshow, where they watched fire safety demonstrations and interactive training sessions to strengthen preparedness. Women on Fire was a major highlight of the campaign, honoring female firefighters, emergency responders, and community leaders for their contributions to safety, fire prevention, and disaster preparedness.
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| A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP). |
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| Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP). |
Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building
The Philippine Commission on Women (PCW) and SM Cares organized the 2025 National Women's Month Celebration Kickoff at SM Mall of Asia on March 5, 2025. With the theme "Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas," the event sought to encourage women in a variety of fields, especially those from underrepresented groups. A trade show featuring goods from women-led MSMEs, talks on gender equality and women's rights and leadership, and free services like livelihood assistance, legal advice, and health examinations were among its events.
The Department of the Interior and Local Government (DILG) and SM Cares co-hosted the Women LEAD Forum, which highlighted the vital role that women play in disaster resilience at the barangay and grassroots levels. The conversation focused on how women-led projects improve community readiness and act as role models for national programs aimed at disaster and climate resilience.
SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation
Over 12,000 people attended SM Cares' 3rd Nationwide Safe Spaces Act Orientation, which was hosted in 86 SM malls across the country on March 4 and 6, to reaffirm the company's dedication to establishing safe spaces. Students, staff, renters, and security guards were all taught the value of preserving harassment-free environments in shopping centers and businesses through this program.
For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.
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