The Wall of Champions for SM for MSMEs celebrates the spirit of entrepreneurship in the Philippines

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

The micro, small, and medium businesses (MSMEs) Champions' Wall, a visual monument to the tenacity, commitment, and excellence of the nation's 17,000 MSMEs, was proudly launched by SM Supermalls as part of a vibrant celebration of Filipino entrepreneurship.  The spectacular event, which was hosted at the SM Mall of Asia (MOA), brought together esteemed guests to honor the 2024 Presidential Awardees for MSMEs and recognize their significant contributions to the corporate landscape of the country..

A symbol of innovation and perseverance

The MSME Champions' Wall represents the path of Filipino business owners who have persevered in thriving in the face of adversity and is a testament to their inventiveness and tenacity.  The installation, which combines storytelling and art, highlights the various industries and success stories that make up the MSME sector. 

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical

Honoring the 2024 Presidential Awardees

Alongside the distinguished recipients, prominent figures from the business sector, SM Supermalls executives, and the Department of Trade and Industry (DTI) graced the event.  Executive Vice President for Marketing of SM Supermalls, Jonjon San Agustin, highlighted in his introductory remarks the significance of offering MSMEs growth platforms, saying, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The official announcement of the 2024 Presidential Awardees for MSMEs, people, and companies who have excelled in performance, innovation, and community impact was the event's high point.  Each recipient discussed their experience, highlighting the critical role MSMEs play in national development, industry expansion, and job creation.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

With programs like the SM for MSMEs Program, which gives entrepreneurs access to more markets, business help, and national exposure, SM Supermalls is still dedicated to supporting small businesses. 

By taking this action, SM Supermalls is reaffirming its dedication to being a genuine partner in MSMEs' development and bolstering its support for them.  The MSME Champions' Wall at SM MOA will stand as a permanent reminder of the tenacity, zeal, and brilliance of Filipino businesspeople.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

About SM Supermalls

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!