SM and AirAsia partner to enhance customer value and drive business growth

“We are excited to launch this collaboration with AirAsia rewards. By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members.” ~Patrick Cua, Chief Operating Officer of SMAC

SMAC, the retail loyalty program of the SM group, has partnered strategically with AirAsia rewards to provide better travel and shopping experiences. This partnership enhances SM's visibility in the retail and tourism industries while increasing value for SMAC and AirAsia rewards members.

SMAC members can integrate the advantages of travel rewards into the SMAC ecosystem by using the AirAsia MOVE app to convert 500 AirAsia points into 125 SMAC Points as part of the "My SMAC, My MOVE" lifestyle promotion. This collaboration expands on SMAC's wide network and offers new benefits to both regular customers and travelers.

A variety of SM Retail Stores, such as SM Store, SM Supermarket, SM Hypermarket, Savemore, SM Appliance Center, and other well-known brands including ACE Hardware, Our Home, Surplus, and Watsons, accept SMAC Points accrued through this relationship.

Additionally, through the SMAC website (smac.ph), members can exchange 200 SMAC Points for 300 AirAsia Points, adding to the value for both travelers and shopping.

“This partnership underscores our commitment to offering greater rewards and a seamless experience for our customers. Working with SM allows us to enhance the value we provide to loyal customers in both the retail and travel sectors.” ~Nicole Tan, Chief Business Officer at AirAsia Rewards

Both parties benefit commercially from the collaboration. SM strengthens client loyalty while boosting foot traffic and engagement throughout its retail locations. The partnership gives AirAsia rewards access to a new pool of engaged customers, enhancing its standing in the Philippine travel industry. When combined, they produce a vast rewards ecosystem that incorporates perks for travel, retail, and leisure.

This strategic partnership supports the objectives of both businesses, which are to increase brand awareness, broaden their consumer base, and foster customer loyalty. The collaboration with a local company like AirAsia rewards is a critical turning point in SM's ongoing service ecosystem expansion, providing long-term value for investors, consumers, and both brands.

About SM Investments Corporation 
SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy. 

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank. 

For more information, please visit www.sminvestments.com.

For inquiries, please contact: smic_corpcomm@sminvestments.com.