“These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer.” ~Sue Ong-Lim, Acer Philippines Managing Director
According to data from a third-party poll conducted by GfK, Acer once again held a dominant market share of 35.7% in the Philippine consumer and gaming laptop market in 2024. In the consumer laptop category, Acer has a 34.2% market share, while in the gaming notebook category, it held a 40.6% market share. This indicates that Acer laptops make up one out of every three in the Philippines.
Strategic marketing efforts, wide sales coverage, and best-value offerings were important growth drivers. The younger target market responded well to Acer's flexibility in adjusting to the newest trends and utilizing the power of its brand ambassadors, such SB19 and G22.
With Predator Gaming, Acer further cemented its market dominance in the gaming sector. Through initiatives like the Asia Pacific Predator League, the company has consistently prioritized expanding the esports community.
Acer's significant national presence is another element that has contributed to its success. Customers can buy Acer devices from authorized dealers and at Acer Concept Stores. Additionally, Acer items can be purchased online via Shopee, Lazada, and the Acer online store.
Visit Acer’s official social media pages for more information - Facebook, Instagram, Twitter, or through the official website www.acer.com.
About Acer
Founded in 1976, Acer is one of the world’s top technology companies with a presence in more than 160 countries. The company continues to evolve by embracing innovation across its offerings which include computers and displays, while branching out to new businesses. Acer is also committed to sustainable growth, exploring new opportunities that align with its environmental and social responsibilities. The Acer Group employs over 7,800 employees that contribute to the research, design, marketing, sales and support of products, solutions, and services that break barriers between people and technology. Visit www.acer.com for more information.
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