Tanduay Engages Whisky Enthusiasts With Premium Rum Showcase at Industry Event

“Rum is a close relative of whisky as rum brands like Tanduay have been using whisky barrels for their aging process. For the event, we showcased Tanduay's Signature Collection and other unique rums that we rarely showcase in the Philippines. They are all award-winning spirits, receiving honors from various competitions around the world. Our premium rums are at par with any sipping spirit. We wanted to elevate the consumer's perception about the brand. When we talk about Tanduay in the Philippine context, we associate it with value, bang for your buck, and a good drinking experience. By participating in this event, we wanted to broaden Filipinos’ appreciation for the brand, that Tanduay is also about ‘premiumness’, quality, innovation and an overall unique drinking experience. We encouraged people to be more exploratory when it comes to drinking. We wanted die-hard whisky drinkers to see rum as a close alternative to their favorite whisky drinks. We are going to use the insights we learned in this event in innovating our products and tapping into the right target market for our premium rums.” ~Roy Kristoffer Sumang, Tanduay International Business Development Manager

Tanduay, a well-known rum brand, recently participated in the Whisky Live Manila event, which was dominated by whisky.This premier tasting event offers over 183 varieties of whisky, single malts, scotch, bourbons, and blends from across the world.

During a two-day event at Shangri-La The Fort, the 170-year-old brand showcased its finest rums, highlighting their unique flavors, craftsmanship, and versatility. The goal was to raise brand awareness, educate consumers, and introduce them as sophisticated alternatives for whisky connoisseurs.

Tanduay displayed several rums at Whisky Live Manila, including Tanduay Asian Rum Silver, Tanduay Asian Rum Gold, Especia Spiced Rum, Tanduay Double Rum, Tanduay Reserve Rum 10 Years, and the limited-edition Tanduay Heritage Rum.

Tanduay demonstrated its skill and adaptability in making premium rums for sophisticated drinkers of all ages.

Tanduay hosted an event where guests may sample their signature drinks, designed by prominent mixologists Dondz Bolante of Salaryman and RJ Ramirez of ReCraft Bar. Bolante created Cured Old Fashioned and The Golden Kernel, while Ramirez created Chip & Sip and Espresso Escape.

Guests who enjoyed Tanduay's cocktails received beautiful photo keepsakes that served as garnish for their drinks.Tanduay hosted a mini-golf course with prizes including a limited-edition LAMY ball pen, Bicycle playing cards, and copper cup.