SM's Loyalty Program Raises PHP30 Million to address the lack of Food Security and Quality Education

“We owe our success to the participation of our loyal SMAC membership. Every purchase they made, every point they donated, goes a long way to the underprivileged families. Together, we can build a future where no one goes hungry. These will go into programs that will directly impact the lives of many Filipinos. Hapag's vision of fighting involuntary hunger resonates with SMAC, our retail partners, and our SMAC member base.” ~Kevin Hartigan-Go, Chief Operating Officer, SMAC

Collaborating for good: SMAC and Globe executives as well as the campaign’s beneficiaries attended the turnover ceremony. From left to right: David Y. Jo, Head of Partnerships, Communications and Reports, UN World Food Programme; Eduardo C. Jimenez, Vice Chairperson, World Vision; Jun N. Godornes, Director for Resource Development, World Vision; Celerina R. Amores, Senior Director for Corporate Communications, Ayala Foundation; Yoly C. Crisanto, Chief Sustainability and Corporate Communications Officer, Globe; Kevin Y. Hartigan-Go, Chief Operating Officer of SMAC; and Yaracel S. Macalindong, VP for Sales and Marketing of SMAC.

SMAC, SM's loyalty program, raised nearly PHP30 million between December 2023 and January 2024 to help address involuntary hunger and a lack of access to quality education across the country, in collaboration with Globe's Hapag Movement and the SM Foundation.

This is SMAC's second year working with the Hapag Movement, which aims to provide supplemental feeding and sustainable livelihood training to 100,000 Filipino families. Last year's campaign raised PHP5.5 million, benefiting 10,000 families.  

SMAC supported the campaign by donating P50 for every SMAC kit sold. Bonus points were also donated to the campaign for every eligible purchase made at participating SM Retail affiliates, which included SM Store, SM Fashion, SM Beauty, SM Appliance Center, Kultura, Our Home, Surplus, Sport Central, Silk Issues, Levi's, Forever 21, The Body Shop, Echo, and Crate and Barrel. 

This year, SMAC and Globe's collaboration generated nearly 30 million points, which will be donated to the Hapag Movement and the SM Foundation. 

United to make a difference

According to the most recent June 2024 Social Weather Station (SWS) survey, the country's hunger rate has risen to 17.6% from 14.2% in March. 

Meanwhile, Yoly Crisanto, Globe's Chief Sustainability and Corporate Communications Officer, emphasized the importance of working with SMAC.

“This partnership goes beyond seasonal efforts, providing sustainable support to families. By helping stave off involuntary hunger and enabling households to improve their livelihood, we’re building a foundation for lasting change. We are excited to continue this work and invite other organizations to collaborate with us so that together, we can make a difference.” Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer

Partner organizations of the Hapag Movement include UN World Food Programme, Ayala Foundation, and World Vision Philippines. 

Half of the raised funds, almost PHP15 million, were donated to SM Foundation, the corporate social responsibility arm of the SM Group. In photo are (from left to right): Ramon Gil Macapagal, Board of Trustee of SM Foundation, Yaracel Macalindong, VP for Sales and Marketing of SMAC, Carmen Atayde, Director for Education of SM Foundation, and Kevin Hartigan-Go, Chief Operating Officer of SMAC. 

“SMAC has proven that business and customers can unite to make a meaningful difference, and together we are helping build communities across the nation. Simply chose to give have changed lives, especially for economically challenged but deserving students from vulnerable communities. SMFI shares with our fellow recipients, our fellow beneficiaries, the deep appreciation of SMAC's big heart to make a difference in the lives of the underserved members of our society.” ~Carmen Atayde, Director for Education, SM Foundation

The donation will allow 35 underprivileged students to pursue and finish their education. On the 31st year of the SM Foundation, they have already supported 4,500 graduates. 

About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth-largest private domestic bank.

For more information, please visit www.sminvestments.com.

For inquiries, please contact: smic_corpcomm@sminvestments.com.