Araneta City blooms in pink for Breast Cancer Awareness Month

“At the City of Firsts, we believe in the power of community and awareness. This Breast Cancer Awareness Month, we’re not only raising awareness about breast cancer, but also fostering a sense of solidarity and hope for those affected by this disease. At the City of Firsts, we believe in the power of community and awareness. By lighting up our spaces in pink and organizing these impactful events, we hope to drive people into action and remind every woman of the importance of early detection. Together, we can make a difference.” ~Marjorie Go, VP for Marketing of Araneta City

Araneta City blooms in pink for Breast Cancer Awareness Month

Breast cancer remains a pressing health issue in the Philippines. According to the Department of Health, 38,000 Filipinas died in the fight against breast cancer between 2018 and 2021, serving as a heartbreaking reminder of the disease's impact on countless women and families.

Araneta City is taking a prominent stand this October in honor of Breast Cancer Awareness Month to raise awareness for this important cause. With the theme "Bloom in Pink," the City of Firsts is transforming into a symbol of hope, shedding light on the bravery of women fighting breast cancer and offering unwavering support to survivors.

Education talks and survivor stories

The festivities began on October 1 at Gateway Mall with a launch event in partnership with the Kasuso Foundation, a volunteer organization dedicated to assisting indigent breast cancer patients through early detection and awareness. The event included free blood pressure and breast screenings from Keralty Clinic, as well as an inspiring art exhibit by breast cancer patients and survivors.

Continuing the momentum, Gateway Mall 2 will host a series of talks on October 7 aimed at promoting breast cancer awareness. Survivors Lorna Fabian and Loida Almirol will share their empowering stories in “Susuportahan Kita: Survivor Stories,” while Dr. Karen Gemma See will present “What’s up Doc?”, a discussion on breast health and the importance of early detection. Special support messages from Binibining Pilipinas 2024 queens Myrna Esguerra and Trisha Martinez will add an extra touch of inspiration. Fun and interactive booths will also be available, where visitors can create their own bouquets at the Bloom Bar and enjoy complimentary treats from the Ice Cream Bar.

Musical celebrations and entrepreneurial ventures

The Pink Power Concert, featuring performances by local artists and Kasuso Foundation talents, will take place on October 21 at Farmers Plaza, raising awareness about breast cancer. Attendees can also enjoy some well-deserved pampering with a free skin consultation from Vanity First.

On October 28, Ali Mall will feature inspirational breast cancer survivors who have turned their challenges into entrepreneurial success stories. The Kasuso Negosyo event will highlight their businesses, providing an opportunity for these remarkable women to share their products and stories of resilience. A special performance by buskers will serenade the crowd, creating a heartwarming atmosphere of encouragement and celebration.

Citywide events and exciting rewards

Araneta City has turned its iconic landmarks pink as part of its awareness campaign. On October 1, the Smart Araneta Coliseum was illuminated in pink as a vibrant symbol of solidarity in the fight against breast cancer.

In addition, Araneta City is transforming its pedestrian lanes on Gen. Malvar and Gen. Aguinaldo streets into pink pathways in support of the Walk for Pink campaign. Visitors are encouraged to walk down these lanes, take photos, and share them on social media for a chance to win exciting prizes. Participants who use the hashtag #WalkForPink can enter a raffle to win an overnight stay at the ibis Styles Manila Araneta City or the Novotel Manila Araneta City. The promotion lasts until October 6.

On October 18, shoppers in Araneta City can redeem a special Pink Awareness Kit with a single receipt purchase of ₱2,000. As part of this exclusive promotion, the first 100 customers will receive a pink umbrella, a pink tote bag, and a pink ribbon enamel pin.

To know more about the latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You may also like and follow them on Facebook, Instagram, X (formerly Twitter), and TikTok. 

Araneta City is managed by ACI Inc, one of the five business units of the Araneta Group of Companies. With a long history of pioneer business ventures, the progressive and diversified Araneta Group is anchored on property development, food service, leisure and entertainment, and hospitality. Visit the Araneta Group's official website for more details.

For updates on Araneta City, visit its official website, or follow it on Facebook, Instagram, YouTube, and TikTok. Download the Araneta City mobile app on Apple App Store (for iOS) or Google Play Store (for Android) to get the latest on promos and events.