“On this same ground, my father, Lucio K. Tan Jr., together with Councilor Em Ang, announced the inception of the Tanduay Bacolod Rum Festival. The festival was born out of a desire to ensure that Bacolod, the City of Smiles, remains the heart and home of Tanduay. That wherever Tanduay goes, Bacolod will always be a part of its story. What’s remarkable about this collaboration is that we are able to tell the story of Bacolod and Tanduay by highlighting their culinary heritage and the artistic prowess of the Bacolodnon, whether in cocktail-making, painting, music, or dance. That, in essence, is what this Rum Festival is all about.” ~Lucio Tan III, President, LT Group and Tanduay Distillers, Inc.,
The fourth Tanduay Bacolod Rum Festival, which has chosen "Ambagan" as its theme, recognizes the various roles people play in community building. This year's event, which runs from August 10 to 18, promises food, art, music, and thrills for everyone.
The feast began as a tribute to the city's sugarcane, which is the primary source of Tanduay's award-winning rums, and has been held annually since 2019.
Before a full-house press conference at the Century Park Hotel in Pasay City, Metro Manila. Tan, too, cited Tanduay's strong collaboration with the local government in organizing the annual festival.
“On behalf of our City Government led by our beloved Mayor Albee Benitez, I would like to thank each and every one of you for your continued support. Together, we have built a celebration that not only honors our heritage but also paves the way for future generations to appreciate and cherish. Supporting initiatives like this festival is crucial in preserving our culture and boosting our local economy.” ~Councilor Em Ang, Chairman of Bacolod City History, Culture, and Arts
Participants are encouraged to contribute to the festival in a variety of ways, including culinary delights, visual arts, and more. On August 10, a motorcade will arrive at the Bacolod City Government Center (BCGC), where local government officials, led by Mayor Albee Benitez, are expected to attend the Food Park's ribbon-cutting ceremony. The Food Park will offer nightly entertainment, local and international cuisine, and mixology. The Food Park will be open until the last day of the festival, August 18.
On August 12, a Mixology Competition will be held at Ayala Malls Capitol Centre. The Culinaria Competition will be held from August 14 to 15. August 16 is designated as Rum Education Day, with a Tanduay Plant Tour, a Rum Masterclass, and the nationwide Grand Finals of the Mixology Competition at Seda Hotel.
On August 17, a motorcade parade featuring some of Bacolod's beauty queens, led by Tanduay Brand Ambassador Derek Ramsay, will start in the afternoon, followed by a Street Dance Competition and a concert at the BCGC. The bands Juan Karlos and Almost will headline this year's concert performances.
For more information about the festival, visit on Facebook.
For 18+ only. Drink Responsibly.
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