Mondelēz International, a leading snack company known for its iconic brands such as Oreo, Cadbury Dairy Milk, and Toblerone, Tang, Eden Cheese, and Cheez Whiz, announced the release of its insights into the global love for chocolate in time for the celebration of World Chocolate Day. The findings are part of the fifth annual State of Snacking report, which reflects the company's ongoing commitment to understanding consumer preferences and providing the best snacking experiences while adhering to its mindful snacking approach.
The Universal Connection to Chocolate
Mondelēz International reports that 82% of global consumers believe "chocolate is good for the soul," highlighting the universal connection people have with chocolate. 73% of consumers believe chocolate has the ability to “...turn an ordinary moment into something extraordinary,” making everyday experiences more memorable and enjoyable for all.
Chocolate: An Essential Source of Joy
As the world celebrates this beloved snack, it's worth noting that 72% of global consumers fear that a "world without chocolate would be a world without joy." This feeling, reported consistently across various geographic locations, highlights the universal appeal of chocolates as a source of happiness, comfort, and satisfaction.
Chocolate vs. Social Media: A Surprising Choice
In a testament to chocolate's coveted status, 57% of those polled said they would rather give up social media for a month than go a month without chocolate. This preference emphasizes chocolate's unique and irreplaceable delight, making it a popular treat around the world.
The All-around Benefits of Chocolate
As part of the State of Snacking report, consumers also stated other various reasons for their love and fondness of chocolate
- 73% agree that “savoring chocolate is like taking a mini vacation for your senses.”
- 68% say, “the thought of chocolate brightens my day, every day.”
- 60% believe that “breaking a chocolate bar isn’t just about the snack; it’s about breaking barriers and creating bonds with others.”
These insights demonstrate that chocolate is more than just a treat; it’s a source of comfort, joy, and social connection that brings people together.
Chocolate Consumption Trends
The survey also highlighted chocolate consumption habits:
- 81% of global consumers eat chocolate at least monthly.
- 56% enjoy consuming chocolate at least weekly.
Mondelēz International's Commitment to Snacking Excellence
Mondelēz International aims to shape the future of snacking by investing in understanding consumer trends and preferences. The company's annual State of Snacking report, created in collaboration with The Harris Poll, provides insightful information about how the snacking market is evolving. Furthermore, the company supports Mindful Snacking, a program that promotes mindful eating in order to avoid overindulgence and have a more satisfying snacking experience. This campaign, known locally as "Snack na Swak," emphasizes the company's mission to help people snack healthily.
To learn more about the State of Snacking, the report is published and available at Mondelēz International’s website: www.mondelezinternational.com/stateofsnacking.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez Philippines
Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.
No comments:
Post a Comment