“We create campaigns with our diverse customer base in mind. Our initiatives to make financial solutions more accessible through our campaigns enable them to live the life they desire. We are grateful that our efforts are well-received by our customers, and we consider their recognition of our campaigns as a testament to our commitment to providing only the best initiatives that can truly benefit Filipinos.” ~Sheila Paul, Chief Marketing Officer of HCPH
With over 10 million customers, Home Credit Philippines (HCPH) serves a diverse range of Filipinos, with 78% of its sales coming from customers living outside the National Capital Region. Recognizing the diversity of its customer base, Home Credit has created offers that appeal to different segments, with the goal of empowering their lives.
Sheila Paul, Chief Marketing Officer of HCPH, stated at a recent event that in order to provide financial and credit opportunities to Filipinos during peak shopping seasons, HCPH runs three year-round major campaigns in which customers can purchase their products at great prices, including 0% interest installment rates: Summer Campaign, Back-to-School Campaign, and Holiday Campaign.
Trusted partner for lifestyle products
Over the years, the increasing trust of Filipinos also meant an increase in demand to finance more and more commodities and high-ticket items for its customers. What was initially just four commodities—smartphones, televisions and computers and laptops—grew and diversified to more than 80 types of commodities now, the widest selection for any consumer finance company in the country. Some additional commodities include tablets, e-bikes, motorcycle necessities, musical instruments, furniture, farming equipment and medical needs, among others.
Top-selling commodities over the years
In the past years, the commodity with the most units sold by HCPH is mobile phones, with over 12 million units sold. In 2023 alone, the company facilitated installment financing of 12.5 million units of mobile phones worth P30 billion, with iPhone being the top brand sold, accounting for P6B worth in overall sales.
In addition to mobile phones, HCPH has provided financing for three other popular goods over the years: air conditioners (500k units sold), computers and laptops (900k units sold), and televisions (1.2 million units sold).
The company's 0% interest offers on a wide range of products are the driving force behind these astounding numbers. For example, Home Credit's Summer Campaign, which offers 0% interest on cooling appliances and other home necessities, has been helping Filipinos endure the intense heat. Since mid-March, the company has sold over a thousand air conditioners every day.
New way for Filipinos to shop
Filipino customers' shopping behavior have dramatically changed over the years with online shopping becoming a preferred way to get information and buy products. According to a study conducted by Agile Data Solutions Inc., Filipinos’ consumer behavior prefers in-store shopping over online one, with 77 percent of Filipinos still prefer in-store shopping for unknown products. The recent pandemic, however, has also opened them to the world of online shopping deals, where customers utilize online shopping platforms to do price research and get deals, and do physical shopping for sensory appeal and visceral experience.
As Filipinos increasingly adopt the digital lifestyle, Home Credit also underwent a digital transformation journey to enhance its customer service and provide easy access to its products, deals, and locations of partners shops via mobile phones. HCPH introduced Shoppingmall.ph, an online platform where customers can discover over 50,000 deals and select them from over 500 merchants, in three easy steps.
Shoppingmall.ph gives customers the opportunity to look for the commodity they need, search for the best deals, and choose their preferred store from HCPH’s more than 50,000 partners shops nationwide.
As Home Credit enters a new decade, the company remains committed to its mission of empowering more Filipinos through more financial solutions, more store locations, more innovative technologies and more customer-centric services. It will continue to make credit opportunities more accessible and remain as every Filipino’s financial ally, para sa life.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers may also visit Shoppingmall.ph to browse the latest 0% interest deals. To take the first step to apply for an installment, they may also download the My Home Credit App on Google Play.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
About Home Credit
Home Credit Philippines is the lifestyle partner of every Filipino, providing access to credit through fast, convenient, and affordable financing in more than 15,000 partner stores nationwide. The brand offers a wide range of products from smartphones and laptops, home appliances and furniture, bicycles, and motorcycle accessories to electronics and hardware, sports equipment, and many more – offered at low or 0% interest rates in easy monthly installments.
In its 10th year in the Philippines, Home Credit has served over 10 million Filipinos. Beyond installment financing and related insurance services, Home Credit also offers cash loans, a virtual spending limit named HC Qwarta, and a credit card for its existing qualified customers. With the My Home Credit app and shoppingmall.ph, Filipino customers are just a click away to get the products they want for an elevated lifestyle.
More information on HCPH is available at www.homecredit.ph.
No comments:
Post a Comment