Alfonso Brandy's Alfie Alley Year 2 Launch was a Grand Success, paving the way for Nationwide Expansion

"After seeing the response to last year’s designs, the Alfonso Brandy Artist Series bottles will continue this year, with an even more eye-catching and vibrant design. The design also lends itself to personalization, making it perfect for this year’s gifting and holiday season. After tonight's success, we are more eager than ever to bring this celebration to Luzon, Visayas, and Mindanao and connect with more Tropang Alfie nationwide. ” ~Ms. Lauren Tanganco

Last Friday night, Pop Up Katipunan hosted another milestone gathering as over 3,000 attendees, including Alfonso Brandy's loyalists affectionately known as "Tropang Alfie," media, and prominent influencers, gathered to celebrate Alfie Alley Year 2. The launch event, hosted by Alfonso Brandy, featured spectacular musical and artistic talent while emphasizing the brand's commitment to community and creating excitement in the brandy category.

Celebratory Highlights

Alex Diaz and Sabrina San Diego expertly hosted Alfie Alley Year 2, and their charismatic presence and engaging commentary were central to the evening's festivities. The event featured electrifying performances from well-known artists such as Ace Banzuelo, Sud, Autotelic, Sandwich, and John Roa, which were well received by the audience.

Upon arrival, attendees were given an exclusive Alfie Alley rock glass and a journey map, which guided them through a curated event experience. The night was also highlighted by the release of the 2024 Artist Series bottle designs, which were created in collaboration with artist Mr. Dee Jae Pa'este. Ms. Lauren Tanganco, Alfonso Brandy's Sales and Marketing Director, unveiled these one-of-a-kind bottle designs at the event.

Another memorable moment was the unveiling of the Light variant giant bottle via a spectacular light show, which drew applause and admiration from the audience. Furthermore, the Alfreedom wall allowed attendees to leave their mark by expressing what it means to be a part of Tropang Alfie, fostering a sense of community and pride.

Attendees could win exclusive merchandise, such as Alfie Alley tumblers and socks, thanks to fun activities at the Light, Zero, and Platinum booths, which added an interactive dimension to the evening.

Looking Ahead

The success of Alfie Alley Year 2 has paved the way for the event's expansion to other cities across the Philippines. Upcoming runs are scheduled in Iloilo and Davao this September, in Laguna this October, and in Pampanga this November. Ms. Tanganco shared her excitement about the expansion.

Alfonso Brandy thanks everyone who participated and contributed to the event's success and looks forward to continuing the tradition of Alfie Alley in more locations across the country.

About Alfonso Brandy

Having been in the country for over 20 years, Alfonso Brandy stands as a testament to Filipino brandy production's rich heritage and innovative spirit. Alfonso Brandy, known for its premium quality and winning taste, offers a diverse range of variants to cater to the discerning tastes of brandy enthusiasts.The brand is committed to fostering a sense of community and celebration among its consumers,continually striving to create memorable experiences that honor Filipino culture and craftsmanship.