“This award further fuels our aspiration to be a world-class integrated attractions destination in Asia-Pacific. Gearing toward our 30th anniversary next year in 2025, we are committed to deliver new, fresh and innovative attractions and experiences to all guests as we consolidate and firm up our position as the Philippine leader in wholesome family leisure and entertainment and the pioneer world-class theme park in the country.” ~Mr. Cesar Mario O. Mamon, EK Chairman and President
Enchanted Kingdom, the Philippines' first and only world-class theme park, received the prestigious International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Excellence Award for the Best Retail Visual Merchandise Display category at the IAAPA Honors 2024, which took place on March 3 at The Venetian Resort in Las Vegas, Nevada, USA.
The International Association of Amusement Parks and Attractions (IAAPA) is the leading global trade association for the amusement and attractions industry. Based in Orlando, Florida, USA, IAAPA has been in existence for more than 100 years and counts on all global industry players such as Disney, Universal Parks, and Enchanted Kingdom.
EK’s official entry, “Eldar’s Specialty Shoppe”, is the flagship retail store featuring EK’s homegrown jolly and wise Eldar the Wizard.
“This dainty crown jewel of a shoppe infused a lot of elements arousing the interest of deeply curious millennials, the incredibly tech-savvy Gen Zs, and all other guests across various generations.” ~Ms. Cherina S. Consunji, EK’s Head of Merchandise
The specialty shop also features the characters in The Enchanted Kingdom Story Musicale, EK’s original play starring the popular Eldar the Wizard and the twin princesses of Enchanted Kingdom, Princess Victoria and Princess Madeline.
For more information about the Eldar’s Specialty Shoppe and upcoming events at EK, visit https://www.enchantedkingdom.ph and EK’s official social media accounts on Facebook and Tiktok, and Twitter and on Instagram.
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