Chinabank welcomes the Year of the Dragon with Michelle Dee as brand ambassador

“This engagement with Michelle Dee signifies the beginning of many things to come.  For us, Michelle is family.  But beyond her obvious lineage to the bank's co-founders, we firmly believe that Michelle has the qualities to aptly represent a bank with a storied history and an unwavering commitment to building an inclusive and sustainable future for every Filipino.” ~Romeo D. Uyan Jr., Chinabank President & CEO

From left: Chinabank Chief Finance Officer Patrick Cheng, President & CEO Romy Uyan, Michelle Dee, Sparkle GMA Artist Center, Vice President Joy Romina Marcelo, and Miss Universe Philippines 

Creative Director Jonas Gafud.

Chinabank has enlisted its inaugural brand ambassador, the current Miss Universe Philippines, Michelle Marquez Dee. The partnership was formalized on February 14, 2024, at the Chinabank headquarters in Makati City.

The collaboration with Michelle, a beauty queen, actress, host, athlete, and model, is a fitting and inspiring choice for Chinabank. Known for her charisma, authenticity, and sense of purpose, Michelle has captured the hearts of Filipinos and the global audience, reshaping contemporary Filipino culture on an international platform. Her dedication to autism acceptance and inclusivity is evident in her pursuit of a degree in BS Psychology and her advocacy work with the Autism Society of the Philippines, raising awareness about the condition. With Michelle as their ambassador, Chinabank is reinforcing its brand presence and establishing a profound connection with the dynamic and forward-thinking banking customers of the new generation.

Michelle expressed her happiness and excitement for her new role, noting that she and Chinabank are a good fit as they share the same high regard for building trust, making an impact, and bringing about change.

“Chinabank isn’t just any bank, it’s been a beacon of trust and resilience for over a century.  Now that’s a lot of years of making a difference in people’s lives and making dreams come true, but it’s also the spirit of making a difference that really resonates with every Filipino heart. I would like to keep it real.  I’m here to share my stories and the incredible work Chinabank does…  I can’t wait to make memories and make such ground breaking opportunities for everyone around us as well.” ~Michelle Dee, Sparkle GMA Artist Center

Chinabank founder Dee C. Chuan was Michelle Dee’s paternal grand-uncle.  Her grandfather was former Chinabank Chairman Dee K. Chiong whose leadership shaped the bank into prominence.  He also led the bank’s early foray into computer technology, becoming the first bank in Southeast Asia to process deposit accounts online.

Chinabank is the fourth largest private universal bank in the Philippines. The bank is set to launch an advertising campaign featuring Michelle as it continues to innovate and improve its products and services with a keen focus on its customers.