“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful. In representing Tanduay, she shows the world that the brand champions courage and empowerment. 2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events.” ~Tanduay, the brand said in a statement
Actress Julia Barretto has been selected as the 2024 Tanduay Calendar Girl by the World's #1 Rum. With a burning desire to share her genuine self with the world, Julia doesn't hesitate to do so.
The media was given a presentation of the 2024 Tanduay Calendar Girl at Elements at ETON Centris. Tanduay claims that for the 2024 calendar, their creative team collaborated with the actress' style team and hired renowned editorial and commercial photographer BJ Pascual for the picture shoot.
Barretto stands out as one of the most renowned and gifted actresses in her generation. Having been a part of the industry since her childhood, she has graced a multitude of highly-rated television shows and movies over the course of her extensive career.
The actress is also considered a style icon and is one of the most-followed Filipino celebrities on social media, with 11.4 million followers on Instagram as of this writing.
As the 2024 Tanduay Calendar Girl, Barretto is also scheduled to appear in the brand’s promotional events and materials in the coming year.
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