Ever Bilena celebrates every Filipino story on its 40th year

“We hit 40 years now. The celebration will never be successful unless there are good visitors, and you are the reason why this celebration will be a success.” ~Siliman Sy, EBCI chief Operations Officer

Ever Bilena_Ever Bilena celebrates every Filipino story on its 40th year

Ever Bilena Cosmetics Inc. (EBCI) has been providing affordable, high-quality cosmetics to individuals from all walks of life in the Philippines for the past 40 years so that they can express their beauty and confidence.

EBCI endorsers and TV Personalities (L-R) Ara Mina, Alex Gonzaga, Dianne Medina, and Daiana Menezes

EBCI Chief Sales and Marketing Officer Denice Sy and Ever Bilena Women of Inspiration 2023 Awardee Senator Imee Marcos

Ever Bilena Cosmetics (EBCI) CEO Dioceldo Sy and SM Prime Chairman of the Executive Committee Hans Sy

Mutya ng Pilipinas President Cory Quirino and Mutya ng Pilipinas 2022 Iona Gibbs

As a result, when EBCI recently celebrated its 40th anniversary at the SMX Mall of Asia, the leading cosmetics brand presented “Ever Bilena, Your Story,” in which it looked back on its milestones, iconic products, the way the brand has consistently brought out the best in every beauty, and those who have been with them for over four decades.

Some of the country's tycoons, beauty queens, celebrity personalities, and in-demand stars, some of whom are also EBCI endorsers, gathered at the pink-themed party, which was hosted by celebrity hosts Janeena Chan and Show Suzuki, to celebrate and demonstrate its unwavering support for the iconic brand.

Ever Bilena endorser and Bb. Pilipinas 2022 1st runner-up Herlene Budol

Careline endorser and actress Francine Diaz

Ever Bilena endorser and Bb. Pilipinas 2022 Globe Chelsea Fernandez

Blackwater endorser and singer Christian Bautista

The "Women of Inspiration 2023," in which EBCI honored seven outstanding and talented women who redefined what it means to be an empowered Filipina, added meaning to the memorable evening. Beside Davila, ladies that were perceived hailed from various ventures including Tessie Sy-Coson, Robina Gokongwei-Pe, Cart De Leon, Representative Imee Marcos, Ana Patricia Non and Congressperson Risa Hontiveros.

Before the night finished up, Ever Bilena additionally showed its appreciation to three beneficent associations for their obligation to supporting individual Filipinos, particularly in the midst of hardship. Specifically, Philippine Red Cross, Hope for Lupus, and Plastic Bank Philippines.