Alfonso Brandy’s Alfie Alley at The Pop Up Katipunan

Alfie Alley graffiti wall was unveiled during the program

Street culture, art, music and drinks intersect at Alfonso Brandy’s Alfie Alley. Feel at home at Alfie Alley as it heads to Tagaytay and La Union next. As a way to thank and celebrate tropang Alfie, Alfonso Brandy brought together street culture, art, music and drinks at Alfie Alley, held at The Pop Up Katipunan in Quezon City last April 15, 2023. 

Having been in the Philippines for over 20 years to date, Alfonso Brandy has always been known for its premium ingredients and imported quality. Alfonso Brandy, which is made from the finest grapes from Spain's La Mancha region and aged in the largest single bodega in Jerez, has entered more Filipino homes and now has a larger market – ang tropang Alfie.

Guests enjoy the event with participation in booth activities and some alfie quiz games where they can play and win prizes

Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends, good music, and Alfonso Brandy, whether on the rocks, with cola, or with ginger ale and lemon, at its first-ever street culture-themed outdoor event. Displayed were the three Alfonso Cognac variations in their particular sari-store-motivated corners, which additionally had their own restricted release product and games for visitors to appreciate.

I Belong to the Zoo serenading the audience during the Alfie Awitan segment

Over at the Alfonso Light Booth, guests had the chance to snap a picture at the Alfie Alley Photobooth with their Alfie caps and shirts. Meanwhile, the Alfonso Zero Booth set up a thrilling Al-Flip Cup game where winners took home exciting prizes. Finally, the Alfonso Platinum Booth presented a Jenga-inspired game, Jengalfie Platinum, where one had to pick out the Alfonso Platinum block from the stack to win a special prize.

Mr. Dennis Bato the designer behind the new bottle design Alfonso Brandy's giant bottle and Alfie Alley graffiti wall

Sales and Marketing Director of Montosco Inc. Ms. Lauren Tanganco together with Alfie Alley host Alex Diaz and street artist, Mr. Dennis Bato

Art formed a huge part of Alfie Alley as well, as they unveiled a larger-than-life street-art-inspired Alfonso Brandy Bottle installation and a huge Alfie Alley mural created by artist Dennis Bato. Then, capping off the fun-filled event was Alfie Awitan, a string of musical performances by some of today’s biggest acts. The line-up included SSUT, Hulu, John Roa, I Belong To The Zoo, and Urbandub.

Following Alfie Alley’s launch in Quezon City, the street culture-themed event is set to delight tropang Alfie again next month. Alfonso Brandy’s Alfie Alley will be making a stop at Papa Doms Bar and Restaurant in Tagaytay on May 20, to be followed by a run at Daluyon Beach Resort in La Union on May 27.

Make sure to drop by and feel at home sa #AlfieAlley by following #AlfonsoBrandy on facebook.com/alfonso1brandyph/, instagram.com/alfonsobrandyph/ and https://tinyurl.com/alfonsobrandyph.