P-Pop girl group YARA inks record deal with Sony Music Entertainment, releases debut single “ADDA”

“Sony Music PH and YARA are a match made in heaven. We were surprised that our vision and passion for music are the same. After everything that we’ve gone through, we are very happy that we finally found someone with whom we are confident to work with especially with our music. We know what we want / we know what we're capable of. The song is about YARA. The story of YARA. The song reflects why YARA works hard to strive beyond their limitations and reach for their dreams. YARA wants their audience to know their story, and draw strength from it to conquer their own fears, and learn from YARA’s experiences. YARA wants their listeners to take control of their own lives and dreams. The dynamics of the song radiate confidence and empower our listeners. Unison is also present in the song to highlight that behind showcasing our individual talents, the product of our teamwork sets us apart and makes us who we are. The progression of instrumental placements in the song relates to how our passion (to perform) intensifies throughout our journey amidst the unexpected challenges we’ve encountered along the way.” ~All-women YARA group shares

P-Pop girl group YARA

Sony Music Entertainment, an established record label known for producing some of the biggest names in P-Pop, has added the Filipino quartet YARA to its prestigious roster.

The promising newbie sets out on an excursion with newly discovered freedom — because of the direction of their record name, and their demand to make an imprint in the expanding Philippine music scene.

With the release of their brand-new single "ADDA," which translates to "Apat Dapat, Dapat Apat," YARA makes their debut as a recording artist in a formal capacity. YARA releases a self-assured piece of pop music that doesn't say anything out of the ordinary and possesses merit with a refreshing balance of charisma and edginess.

P-Pop girl group YARA

Their verse begins with a confident declaration. YARA effortlessly navigates a brand-new realm that they have never experienced before, and few newcomers are able to pull off lines that are beaming with delirious energy and excitement.

P-Pop girl group YARA

Combining dance-pop vigor with hip-hop elements and K-Pop feistiness, YARA’s “ADDA” is written and composed by YARA’s very own Kim Natividad, and produced by one of SB19 and Pablo's frequent collaborators, Joshua Nase and Michael “Cursebox” Negapatan (Alex Bruce). 

According to YARA, the empowering mood of the material aims to set the tone of what’s to come for their future releases. 

YARA is a four-piece girl group composed of Gelou, Rocher, Christa, and Kim. They’re one of the newest P-Pop acts under Sony Music Entertainment, which includes SB19, 4th Impact, and more among its top-prized talents. Listen to their new single “ADDA” here.

P-Pop girl group YARA

Follow them on their official social media accounts:

Instagram: https://www.instagram.com/official_yara.ph/

Facebook: https://www.facebook.com/official.yaraph

Tiktok: https://www.tiktok.com/@official__yara

Youtube: https://www.youtube.com/c/yaraph

Twitter: https://twitter.com/official__yara

About Sony Music Entertainment

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.