The new PMA president opens membership to Filipinos living in other countries and pushes for Web 3.0 education

“When the economy opened last year, we saw the physical and digital worlds intersect. People who returned to work endured heavy traffic and still attended online meetings at home. The challenge for Filipino marketers is to be able to help institutions and businesses communicate their message to very preoccupied consumers. Reaching this market is another challenge that Filipino marketers face. The PMA would like to help them tap into this demographic by showing them how they can effectively apply Web3 technology to marketing their business. I want the PMA to be a platform for intellectual and marketing discourse. By opening its membership to Filipino marketers abroad, we are making them a part of the discussion. We could exchange data, executions, and best practices. They could gain insights about the Philippine market and, in turn, share their own ideas with Filipino marketers in the country. This is the best time for you to join the organization, share your ideas, and network.” ~Sy Bryan D. Lato, Newly-elected Philippine Marketing Association (PMA) President

69th Anniversary of the Philippine Marketing Association and Induction of the Board of Officers and Directors at the Sheraton Manila Hotel

The newly elected President of the Philippine Marketing Association (PMA), Sy Bryan D. Lato, will advocate for initiatives and collaborations that will increase Filipino marketers' awareness of the marketing applications of Web3 technology.

Maeyeth C. Cadungog of Hocheng Philippines, 2022 PMA President & Sy Bryan D. Lato of 360 Next Creative Solutions, 2023 PMA President

Marketing to Gen Z and Millennials

Lato mentioned that members of Generation Z and millennials currently dominate the market. Because they were born in the decade prior to the widespread use of the internet, he asserted that the latter are internet natives.

 

"Level-Up Metaverse Marketing" has been selected as the organization's 2023 theme. Dr. Donald L. Lim, the lead convenor of the most recent Philippine Blockchain Week and former PMA President, was, according to Lato, the inspiration for it. The nine-day event was centered on the advantages and advancements of Web3 and the Metaverse.

Welcoming Filipino Marketers Abroad to the PMA

Lato shared that allowing foreign Filipino marketers to join the PMA is one of the organization's major initiatives this year. In addition to promoting the Web3 and Metaverse, this also includes.

 

Foreign Filipinos will be able to join the PMA by the end of the first quarter of this year.

 

In addition, marketing professionals in the country who have not yet joined the PMA were urged to do so by Lato.

Something New for the National Conference and Agora Awards

Lato disclosed that they would host a National Marketing Conference in July with national and international marketing organizations as keynote speakers. Additionally, if marketers of micro, small, and medium-sized businesses (MSMEs) want to get a head start on Metaverse Marketing, they would have their own dedicated track.

This year, the most prestigious award for professional Filipino marketers, the Agora Awards, will also be reorganized. Lato stated that the new guidelines for the awards would be released shortly.

Newly-elected Philippine Marketing Association (PMA) President Sy Bryan D. Lato

2023 PMA Officers and Board Members

• Sy Bryan D. Lato of Philippine Marketing Association (PMA) President
• Mark Vincent C. Co of Fair N Square Emporium as Executive Vice President
• Charisse P. Diaz of Artisano Studio as Vice President and Director for Membership and Fellowship
• John Alexis C. Revilla of United Neon Media Group as Treasurer and Director of Agora Awards
• Lady Christifanie M. Dapat of Adventist Medical Center Manila and Manila Adventist College as Board Secretary

The PMA Board of Directors include:

• Jerry C. Yao of TMSPH Trainings and Consultancy Services (Chapters/Regional Membership)
• Dr. Jennifer T. Ramos of St Bonaventure Right&Left Brain Solutions, Inc (Continuing Education
• Mary Ann A. Cortez of Strategic Consumer & Media Incites (Research)
• Michelle D. Ballesteros of Exlink Management & Marketing Services  (Government and Consumer Affairs)
• Lea Therese Lucresia C. Chua of University of Perpetual Help System Dalta (National Marketing Conference)
• Kevin Edward L. Culla of Cocogen Insurance, Inc. (Director for Ways and Means)
• Kathy P. Mercado of Newport World Resorts(General Membership Meeting)
• Dr. Christina R. Corpuz of National University (Youth and Academe)
• Nestor T. Layderos of Zoe Broadcasting Network, Inc.(Corporate Communications)
• Mitchelle D. Viray (Membership - International)
• Maeyeth Cadungog of Hocheng Phils., Inc.  (Immediate Past President/International Affairs)

As an organization, PMA would like to push for initiatives and innovations that would help Filipino marketing professionals and entrepreneurs.

PMA is also opening its membership to Filipino marketers abroad.

For National Autism Awareness Week, SM Cares and the Autism Society of the Philippines present talks on autism issues

"We want to send the message to all our mall-goers, including people with autism, that you're always welcome here at SM. This is also the perfect time for us to thank ASP for their unwavering trust and for continuously believing in our advocacies, especially those that are geared toward people with autism. We are always proud to be your companion, and we will continue to support you in your goal to create a more autism-friendly Philippines." ~Engr. Bien Mateo, SM Supermalls Senior Vice President

Autism OK advocates and celebrity parents during the AOK Pilipinas Live event

Autism Society Philippines (ASP), SM Cares, the City Government of Mandaluyong, and the National Council on Disability Affairs (NCDA) recently held a panel discussion on autism inclusion at SM Megamall Cinema 4 on January 20 in honor of the 27th National Autism Consciousness Week.

"AOK Pilipinas, Live!," is the title. In keeping with the event's theme, "Building a Nation Powered by Transformative Autism-inclusive Innovation," meaningful discussions were held about a variety of issues affecting people on the autism spectrum and their loved ones.

Autism OK advocates and celebrity parents during the AOK Pilipinas Live event

Guests and panelists include P3PWD Representative:

• Hon. Rowena Guanzon
• ASP Chair Emerita Dang Koe
• ASP National President Mona Magno-Veluz
• Mandaluyong City former Councilor Charisse Abalos-Vargas
• QC Kabahagi Center Executive Director Karen Sagun
• Leonard Cheshire Disability Philippines Foundation Executive Director Hazel Borja
• SM Supermalls Assistant Vice President Richard Caluyo
• SM Supermalls Senior Vice President Engr. Bien Mateo

Also present were celebrities Troy Montero, Aubrey Miles, and Candy Pangilinan, who are autism awareness advocates and proud parents of children with autism.

Veluz-Magno moderated the first session, which focused on the importance of innovation in addressing issues concerning people on the spectrum, with Abalos-Vargas, Sagun, Borja, and Caluyo as panelists. This was followed by the first Q&A session of the day. 

“Everything will be okay, it’s not a burden…chill lang tayo, kaya natin ‘yan.” ~Candy Pangilinan, Autism Awareness Advocates and proud parents of children with autism

Autism OK advocates and celebrity parents during the AOK Pilipinas Live event

“I feel hopeful for the future here in the Philippines, for your children, for our children. Just look around there is so much support…I just wanted you to know that you are not alone.” ~Troy Montero, Autism Awareness Advocates and proud parents of children with autism

Montero, Miles, and Pangilinan shared their stories and experiences raising children on the spectrum during the second session, which was moderated by Koe. They also provided helpful advice for other parents whose family members have autism. Additionally, the panelists assured other parents who are caring for children with autism that they are supported whenever they require it and offered their support.

Mateo thanked the ASP in his special message for always having faith in SM Cares' causes. He also said once more that SM is a mall for everyone, disabled or not.

Participants of the AOK Pilipinas Live event at SM Megamall

The event is just one of the many ways SM Cares supports the United Nations' Sustainable Development Goals, particularly "SDG 10: Reduced Inequalities."

SM Cares is the Corporate Social Responsibility arm of SM Supermalls, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on PWDs, its advocacies include Programs for the Environment, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative. 

To learn more, visit www.smsupermalls.com/smcares. 

LIXIL goes digital: 24/7 virtual showrooms for American Standard, GROHE, and INAX

Visit LIXIL virtual and digital showrooms featuring American Standard, GROHE, and INAX

With the launch of LIXIL VIRTUAL AND DIGITAL SHOWROOMS, you can now enjoy the best in bathroom technology wherever you are—at work, at home, or even on the go—with three of the most reputable and well-known brands in shower and bathroom collections!

We have all come to the realization that our bathrooms and showers are truly our personal sanctuaries more than ever thanks to a development that has come at such a critical time in life: They give you that much-needed break from the craziness of your new normal.

As you scroll or swipe, you'll be immersed in a wide range of options that suit your style, budget, and way of life.

If purposeful design is something you must have, click the American Standard button and start taking in cutting-edge technologies as well as elegant, contemporary, and beautifully appointed products. American Standard has been present in the Philippines for 60 years and has witnessed the development of entire families. incorporating the saying, "Life. Love. Home," the company's innovative and purposeful bathroom products continue to set new standards. 

or go to GROHE's online showroom. GROHE is manufactured in Germany and exemplifies the cutting-edge technology and high-end appearance that are hallmarks of German engineering and design: It is, and rightly so, in its own environment. GROHE provides customers with water enjoyment through its four core values with Pure Freude An Wasser, which translates to "Pure Joy of Water." Design, sustainability, quality, and technology. If you take a splashy dip in its virtual showrooms, you might find that the years have flown by.

The aesthetics and technology of INAX are among the best in Japan. Nobody knows Zen better than the Japanese, and nobody builds technology better than the Japanese. By providing you with a bathroom experience packed with beautiful, cutting-edge products that deliver Japan's distinctive water rituals, INAX transforms and renews: for a life that is simpler, healthier, and more enjoyable for everyone, allowing them to live life to the fullest.

The LIXIL DIGITAL AND VIRTUAL SHOWROOMS, which are thoughtfully assembled in a single virtual plane, are successful in paving the way for you to enjoy three brands without having to continue navigating; American Standard, GROHE, and INAX are all here, ready for you to enjoy, whether you want to discover their basic product lines or their upscale collections. And you can get to the stores that sell the items you want with just one click. to guarantee that your bath retail therapy is successful.

Welcome to the LIXIL VIRTUAL AND DIGITAL SHOWROOMS. Feel free to linger, to recharge and to indulge, as all bathrooms should make you do.  

For more information, visit https://virtualshowroom.lixil.com/ph/ 

ABOUT LIXIL 

LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. With approximately 75,000 colleagues operating in more than 150 countries, we are proud to make products that touch the lives of more than a billion people every day.

Feel Like a Main Character with Head and Shoulders

Feel Like a Main Character and Make 2023 the Best Year Ever! Make 2023 an amazing year, but start it right! Feel 100% confident by being 100% dandruff-free with Head and Shoulders.

Would you be the main character if your life were made into a movie, or would you just be another boring supporting character? Make sure that you are the main character in your life story in 2023 by meeting new people and places, experiencing new pleasures, and making decisions that are important. You need to look and feel your best in order to do that. Fortunately, you can feel in control with dependable allies like Head and Shoulders.

It's not always easy to have the energy of your main character. You need to be in control of the future and on top of things. Naturally, doing that won't come easily if you don't feel confident due to everyday factors and distractions that make you feel out of control. You can easily be thrown off by traffic, new deadlines, and the little things in life.

The good news is you can still radiate main character energy despite all these. Face 2023 by resolving to be in control of your day with #NoITCHuations. Here’s how:

Keep a positive attitude. Maintaining a positive outlook and looking for the positive in every circumstance are the only things that will allow you to radiate the energy of your main character. That means recognizing that there are things over which you have complete control and others over which you do not. What is beyond your control? Weather, traffic, and people's emotions What are your options? your plans, your time, and how you deal with everyday challenges. Try to find the good in every situation and consider how your presence or actions can improve even the worst of them.

Keep your goals in mind. You run the risk of forgetting what you're working toward when there are too many things going on at once, whether it's achieving big goals like going on a vacation or small goals like changing your hairstyle or outfit. Keep your small goals in mind even when you're overwhelmed by your schedule and daily responsibilities. Make a list of these things and make time and plans to carry them out.

Turn to trusted solutions and allies for your quick fixes. Face it, you can’t do everything on your own. There will also be hitches and distractions in the course of the day for which you’ll need reliable partners. Take itchies – they can put you in #itchuations that can just make you lose your focus and confidence. Take control by using H&S, the world’s #1 anti-dandruff shampoo brand that can keep you 100% dandruff-free and itch-free for 24 hours.

H&S Cool Menthol gives you superior scalp care with every wash, cleaning deeply with a menthol fresh feeling while keeping your hair beautifully moisturized – helping you channel main character energy. It is dermatologically tested, pH balanced, and boosted with antioxidants for gentle care of hair and scalp.  With H&S, you don’t have to be distracted by dandruff and an itchy scalp.

Stock up on Head & Shoulders via the Shopee and Lazada sales for more #NoITCHuations main character moments.

Get ready to be your life’s main character this 2023 with H&S, your best partner!

BingoPlus amps up Sinulog Festival 2023

“Fiestas are part of the Filipino culture and BingoPlus has consistently supported the various local festivals in different parts of the country. The Sinulog is a special day of celebration and an outpouring of thanksgiving to the Santo Niño for His protection and abundant blessings. It is a day for food, parade, dance and party. BingoPlus is a champion of local talents, thus who best to entertain fellow Cebuanos at this Festival but their most admired performer, Morisette? Rest assured BingoPlus will continue to honor Philippine tradition and culture through music, sports, camaraderie, and festivities. As a promoter of entertainment we will continue to be present in major leisure events and activities nationwide.” ~Jasper Vicencio, AB Leisure Exponent Inc. President

BingoPlus accelerated the celebration of the Sinulog Festival 2023 by participating in the Sinulog Grand Parade and co-presenting the January 14 concert at the Waterfront Hotel and Casino with Asia's Phoenix and Cebu songbird Morisette Amon.

The Philippines' first and only live-streaming Bingo supported one of the country's most popular and colorful festivals, which brings millions of tourists to the Queen City of the South each year. Festivalgoers applauded the festival and Bingo Plus' contributions as a fitting revival of the Festival's vitality, which had been temporarily lost due to the pandemic. At multiple flashpoints throughout the city, BingoPlus provided buses to transport revelers from their homes to the Sinulog center.

In an effort to carry out its mission of bringing happiness and positive vibes to Filipinos by providing worthwhile and profitable leisure activities, the brand went above and beyond to support the festivities this year, which were like a coming-out party for the City of Cebu.

Fly Emirates to Dubai and get free tickets to three much-loved attractions in the UAE

Fly Emirates to Dubai and get free tickets to three much-loved attractions in the UAE

Emirates has made a new and exciting offer for travelers who want to start the year 2023 off with new experiences in Dubai. Travelers who purchase an Emirates return ticket to Dubai or a stopover in Dubai will be able to receive complimentary passes to three of the city's most popular attractions from January 16, 2023 to January 29, 2023. Views from At the Top, Burj Khalifa the Dubai Fountains Boardwalk Experience and a 45-minute Yellow Boats Atlantis Blast Tour.

•     At the Top, Burj Khalifa: See Dubai from the clouds at the top of the world’s tallest building, The Burj Khalifa, and take in panoramic views of the entire city, from its pristine beaches to the glamourous Dubai Marina. Elevate your experience and enjoy a coffee and a delicious breakfast pastry at the top of the world from Level 125.

•      The Dubai Fountains Boardwalk Experience: A floating platform, at over 900 ft. in length, located at the stunning Dubai Fountain, The Boardwalk allows visitors to get closer to the Burj Khalifa’s famous water, music, and light spectacles. Lose yourself in the hypnotizing displays across 30-acres of the Burj lake with over 1,000 different water expression displays.

•      The Yellow Boats Atlantis Blast Tour: Take in the Dubai skyline from the coast on a thrilling 45-minute experience through the Dubai Marina to Palm Jumeirah, and around Atlantis the Palm. Feast your eyes upon the awe-inspiring landscapes and learn more about the architectural history and stories from an expert guide, all whilst soaking in the sunny rays and the deep cultural history of the region.

This special offer is valid for all return tickets to or stopping over in Dubai, purchased using code EKDXB23 until January 29, 2023. The offer is available on bookings made on emirates.com via the Emirates Call center or participating travel agents, for travel from January 18, 2023 and March 31, 2023.*

 

Look out for more exciting offers like these in the coming months, to make the most of your next winter sun escape to Dubai with Emirates.

 

Explore more of Dubai with Emirates

With Emirates, there is something for every traveler when visiting Dubai, particularly for those looking for a little winter sun. From sun-soaked beaches and heritage activities to world class hospitality and leisure facilities, Dubai offers a variety of world-class experiences.

 

My Emirates Winter Pass: Customers flying to or through Dubai can simply show their boarding pass and a valid form of identification to hundreds of retail, leisure, and dining outlets, as well as famous attractions and luxury spas, to enjoy fantastic discounts throughout Dubai and the UAE. To see all My Emirates Pass offers, please visit www.emirates.com/ph/english/experience/my-emirates-pass/.

 

·    Skywards partners: Members of Emirates’ award-winning loyalty program, Skywards, can earn Miles on everyday spends at retail outlets in the UAE, and redeem these Miles for reward tickets, upgrades, as well as tickets for concerts and sports events. Learn more about Emirates Skywards here: https://www.emirates.com/ph/english/skywards/.

 

Emirates has safely restarted operations to more than 130 destinations, across six continents and currently operates 25 flights per week from Manila, Cebu, and Clark to Dubai.  

 

For more information, visit emirates.com. Tickets can be purchased on emirates.com, Emirates Sales Office, via travel agents or through online travel agents.

Cebu Pacific Excited to Fly Every Juan; Expects Full Recovery in 2023

“We are excited to welcome more passengers onboard, especially now that we are back to easier times. We are proud to announce that Cebu Pacific has emerged stronger after nearly three years of pandemic, and that we are ready to give our customers a better flying experience. And so, we confidently say—‘Let’s Fly, Every Juan’.” ~Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer

The Philippines' leading airline, Cebu Pacific (CEB), is well-positioned for full recovery in 2023 and anticipates resuming all of its pre-COVID capacity and network in March thanks to its unparalleled seat sales, widest domestic network, and reinstatement of all international destinations.

Time for everyJuan to fly. Cebu Pacific President and Chief Commercial Officer Xander Lao, and Chief Marketing and Customer Experience Officer Candice Iyog, announce that the airline is "ready to give our customers a better flying experience". The country's leading carrier expects to restore 100% of its pre-COVID network and capacity in March, aided by its unbeatable seat sales, widest domestic network, and reinstatement of all its international destinations. 

CEB, which has restored 92% of its capacity prior to COVID since December, will increase frequency to these international destinations to connect passengers to more places:

By March 2023, the airline will also fully restore service to all 25 of its international destinations in 14 countries. The following are the recently resumed flights:

Time for everyJuan to fly. Cebu Pacific President and Chief Commercial Officer Xander Lao, and Chief Marketing and Customer Experience Officer Candice Iyog, announce that the airline is "ready to give our customers a better flying experience". The country's leading carrier expects to restore 100% of its pre-COVID network and capacity in March, aided by its unbeatable seat sales, widest domestic network, and reinstatement of all its international destinations.

In 2023, CEB, the first airline in the nation to offer promo fares that enabled every Juan to travel to their ideal vacation destinations, guarantees that its airfare will remain affordable. By offering seat sales to encourage travel across its broadest domestic and international network, it will keep its promise made 27 years ago to make every Juan fly.

Cebu Pacific President and Chief Commercial Officer Xander Lao proudly announces that the airline is close to pre-pandemic capacity at its "Let's Fly Every Juan" campaign launch.

From January 27 to January 31, 2023, CEB will hold a special seat sale, allowing every Juan to fly internationally for as little as PHP 499 for a one-way base fare. There are also deals available for a few domestic destinations, all of which can be visited between June 1 and November 30, 2023. 

Fun in every flight. Cebu Pacific flight attendant Cyndle Teh brought the fun of the airline's signature in-flight games to the "Let's Fly Every Juan" campaign launch.

CEB, one of the few airlines in the world to accept aircraft deliveries during the pandemic, will receive ten brand-new planes in 2023 to meet passenger demand: four A330neo, three A320neo, and three A321neo aircraft.

The financial super app for 3M distributors is being launched by UBX, AIM Global, and its newest subsidiary, Orbix Victus International

“Our goal in developing this super app with AIM Global and OVI is to expand its suite of products from food supplements and herbal products to digital financial services. This not only empowers its distributors to expand their businesses but also enables their clients to conduct financial transactions without the need to go to a bank. Our partnership with AIM Global and OVI signals that more and more organizations beyond finance are interested and willing to support the goal of promoting financial and social inclusion. We are committed to working together with more partners to push this agenda further so that more Filipinos will be able to participate in and leverage the financial systems.” ~Marc Gorospe, UBX Business Lead

The financial super app for 3M distributors is being launched by UBX, AIM Global, and its newest subsidiary, Orbix Victus International

Together with Orbix Victus International (OVI), the leading direct-selling company in the country, Alliance in Motion (AIM) Global has hired UBX, the leading open finance platform in the Philippines, to create a super app that will enable its over three million distributors to provide digital financial solutions to their customers.

Aim Global distributors will be able to process digital financial transactions, such as accepting product payments, bill payments, loan payments, remittances, and money transfers, through the groundbreaking partnership between UBX, OVI, and AIM Global.

UBX's online lending marketplace SeekCap and its banking-as-a-service vertical i2i will power the app.

With five million distributors worldwide, AIM Global is the most successful direct-selling company of herbal supplements and food supplements. It has a network of more than three million distributors just in the Philippines. In its 15th year, the company made the decision to open their newest subsidiary, Orbix Victus International (OVI), not only to offer health and wellness products but also to raise distributors' awareness of financial literacy and provide them with access to digital financial services through UBX, adding even more value.

“Partnering with UBX assures us that we get nothing short of the best digital solutions to expand our suite of products. With its status as the country’s leader in open finance, we are excited to learn the tricks of the trade and expand our knowledge in helping more Filipinos nationwide.” ~Dr. Eduardo Cabantog, AIM Global and OVI’s CEO

In the first quarter of 2023, the mobile app will go live.

In order to advance its goal of including everyone, UBX collaborated with players from a variety of sectors, including the government, the insurance industry, the women's sector, and the metaverse.

UBX is willing to work with other organizations to create bespoke digital financial solutions that can help close the financial and social divides as part of its commitment to genuine financial inclusion.

For more information about the company and this article, please visit www.ubx.ph. 

About UBX

Originally the financial technology venture studio and fund of UnionBank of the Philippines, UBX is now the Philippines' leading Open Finance platform. UBX is predicated on a future where financial services are invisible: seamlessly embedded into the experiences and activities that truly matter to businesses and people. For partnerships, email us at hello@ubx.ph. 

 

Dinagyang Festival return to the city’s streets exceeded expectations

“Everyone wanted a strong comeback…It was a complete success and this showed that Dinagyang and our Sto. Niño are beyond politics. I acknowledge all our sponsors from the private sector for their significant contributions in the success of Dinagyang. Of course, sa inyo tanan, mga pinalangga ko nga Ilonggo. Ang tanan nga ini bangud sa inyo kag para man sa inyo. Your strong support in all our activities played a meaningful role in the overall success of the festival.” ~Mayor Jerry P. Treñas, Iloilo City

Conversation over Batchoy with Iloilo City Mayor Jerry Trenas, SM Supermalls president Steven Tan, lifestyle columnist and philanthropist Tessa Prieto, TV personality Tim Yap, veteran broadcaster Karen Davila, Manila Bulletin’s Arnel Patawaran and renowned Iloilo Chef Rafael Jardeleza, Jr. 

According to Mayor Jerry P. Treñas, Dinagyang's return to the city's streets exceeded expectations, drawing thousands of visitors from both within and outside the country to participate in a variety of festival activities.

He called the festival's return to a face-to-face celebration after two years of restrictions imposed by the coronavirus disease pandemic a “complete success.”

The impressive choreography and striking costumes of Dinagyang Festival participants, which demonstrate the ingenuity, craftsmanship, and artistry of Ilonggo, are widely known.

Treas thanked the participating tribes, corporate sponsors, and the Iloilo Festivals Foundation, Inc. (IFFI), a major co-presenter of Dinagyang 2023, among others.

SM City Iloilo was the festival's most important sponsor; It also hosted a lot of Dinagyang events, like the first Dinagyang Ilomination on January 21, the Batchoy Festival, an exhibit of festival costumes, and a concert by Asia's Pop Heartthrob Darren Espanto, among others.

First Lady Liza Marcos, YouTube sensation Small Laude, broadcast journalist Karen Davila, lifestyle columnist and philanthropist Tessa Prieto Valdez, television presenter and entrepreneur Tim Yap, former senator Franklin Drilon, Sen. Risa Hontiveros, and House Speaker Martin Romualdez, among others, were among the celebrities who visited.

The Hiligaynon word for merrymaking or revelry is dinagyang. The festival is Iloilo City's version of the Ati-atihan celebrations, which are celebrated all over the country, not just on Panay Island.

Two of the festival's numerous foreign dignitaries were ecstatic.

Jollibee Group Brands Named Among America’s Favorite Restaurant Chains

“We are honored that our brands are included in this list of most favorite restaurant chains in the United States. We thank our customers for their continued support, resulting in this citation that inspires us even more in our mission of serving great-tasting food, bringing the joy of eating to everyone.” ~Ernesto Tanmantiong, Jollibee Group President and CEO

The Jollibee Group continues to spread Pinoy pride in the US! Newsweek, a premier news magazine and website, together with global data firm Statista, named Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) as among the best in their selected categories.

The Jollibee Group scored yet more victories when four of its brands were included on the list of America's Favorite Restaurant Chains for 2023. Jollibee, Chowking, Smashburger, and The Coffee Bean & Tea Leaf (CBTL) were named among the best in their respective categories by Newsweek, a leading news magazine and website, and global data company Statista.

An independent survey of over 4,000 restaurant chain customers and employees in the United States was used to determine the ranking for 2023. The respondents were asked to name three ethnic cuisines and 13 dish categories of restaurant chains they would recommend.

Chinese, Italian, and Tex-Mex cuisines are the three ethnic cuisines; BBQ, burgers, chicken, coffee/tea/baked goods, ice cream/frozen yogurt, juice and smoothies, noodles and ramen, pizza, sandwiches, seafood, soup, steak, and sushi are among the 13 dish categories.

Chowking was cited for Chinese cuisine, Smashburger for burgers, CBTL for tea and coffee, and Jollibee for chicken.

Statista says that every rating was turned into a score value and added together to get a final score. These nine assessment criteria were used by survey respondents to rate their restaurant chain experience: taste, hygiene, COVID-19 measures, ingredient transparency, location, addressing environmental issues, accessibility, service quality, and employee treatment

A restaurant chain needed at least seven out of ten recommendations and an overall score of at least seven to win. A restaurant chain was also required to have at least three locations spread out across various cities in at least two states in the United States.

To learn more about Jollibee Group, visit www.jollibeegroup.com

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia. 

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); five franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. 

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.

At Enchanted Kingdom, celebrate the Year of the Water Rabbit.

In the Philippines, Chinese New Year is one of the most popular celebrations, just like any other holiday. Filipinos have traditionally gone straight to Chinatown. Enchanted Kingdom, the only world-class theme park in the Philippines, will once again host its annual Chinese New Year celebration this year.

Visitors to the park will be able to take pleasure in a special show on January 22, 2023, which will feature outstanding live performances by both of EK's vocal groups: Elite Aerial Arts, the Philippine Rui Dragon and Lion Dance, and Victoria's Way and the Kingsmen One Platinum's spectacular Sky Wizardry fireworks show brings the evening to a close for guests. The Spaceport Grounds will host the show at 5:30 p.m.

Enchanted Kingdom also has a special treat for everyone to keep the magic going. When you purchase your tickets through the official EK Online Store (https://store.enchantedkingdom.ph/), you can take advantage of the EnChinese New Year Promotion to receive four Regular Day Passes and a meal that is good for four people for just 4,500. The booking period runs from January 12 to February 5, 2023, and the visit date runs from January 12 to February 26 of that same year.

For more information on promos and ticket reservations and bookings, please visit Enchanted Kingdom’s official website www.enchantedkingdom.ph, Online store https://store.enchantedkingdom.ph/ or official Facebook page www.facebook.com/enchantedkingdom.ph.

JABBRE: wins the Lustre Awards in 2022 in the Business and Lifestyle Excellence Category

JABBRE was awarded the title of Best Game Changer Brand in the Motorcycle Industry at the glittering ceremony that took place on December 12, 2022, in the Grand Ballroom of the Crowne Plaza Galleria Manila Hotel.

The prestigious Lustre Awards 2022 "Best Game Changer Brand in the Motorcycle Industry" award has been given to Jabbre, a motorcycle intercom system made in the Philippines, in the Business and Lifestyle Excellence Category. This prestigious award aims to honor, value, and celebrate those who truly make a difference—individuals, organizations, businesses, and causes.

Jabbre, a young company, appeared to have "fully arrived" in the motorcycle industry after receiving this award. However, Jabbre's journey toward becoming a "game-changer" and consistently providing industry innovation would not end here. The fact that Jabbre was given this Lustre award shows that he can connect with people, change, and, most importantly, grow. Jabbre enhances the enjoyment of riding!

The Jabbre Team is pleased that the Lustre Awards 2022 7Stars Board of Councils selected our brand as one of this year's Luminary Award recipients. Lustre Awards 2022 is a night of fashion, charity, and distinction. It aims to highlight the talent of local fashion designers, raise funds for charitable causes, and recognize individuals who have made outstanding contributions to society. It is our way of giving back to the community in recognition of their love and support for the organization.

Greenwich is Blacklist International's official Food Partner

“Greenwich has always been a brand that champions the passions of the Filipino youth. And today, that includes gaming. With #BlacklistMLBB as the newest addition to our family, they best represent how we embrace all kinds of barkadahan. Together, we can’t wait to step up the pizza and pasta game in the Philippines by providing them with our best-tasting products, as they journey into their competitions with their winning gameplay. From day one, we have stayed true with our mission to strengthen the spirit of barkadahan over our great-tasting pizzas and pastas.” ~Ali De Torres, Greenwich’s Head of Marketing

The barkada is getting bigger. Greenwich, the nation's most popular pizza and pasta restaurant, is collaborating with the Blacklist International Mobile Legends team (#BlacklistMLBB) to provide a fantastic bonding opportunity.

The partnership, which targets over 43 million active gamers in the Philippines and enters the booming and competitive world of online gaming, also known as esports, highlights how the two brands promote bonding and connection in every possible way.

With their innovative and engaging content and streaming collaborations, the collaboration between Greenwich and #BlacklistMLBB is anticipated to increase gaming excitement.

Coach BON CHAN, Ohmyv33nus, Wise, Hadji, Oheb, Edward, DEX STAR, Master The Basics, Eson, and Kevier are members of Tier One Entertainment's Southeast Asian esports organization.

#BlacklistMLBB won Seasons 7 and 8 of Mobile Legends, with superstars Johnmar "Ohmyv33nus" Villaluna and Danerie James "Wise" Del Rosario, more commonly referred to as the VeeWise duo leading the team: Philippines Bang Bang Professional League The fact that they were able to win the Mobile Legends: In 2021, Bang Bang M3 World Championship.

“For us, it’s always a treat whenever a household brand recognizes the power of esports and how it can now resonate with mainstream audiences. Greenwich is definitely one of those brands and we’re excited for this partnership to bring new things to the table for our fans.” ~Tryke Gutierrez, Blacklist International CEO and Co-Owner

Make sure you don't miss out on this fantastic partnership! Greenwich's most popular pizzas—Hawaiian Overload pizza, All-in Overload pizza, Overload Trio Deal, Dealicious Duo, and Lasagna Supreme—are best paired with ML.

Greenwich, the official food partner of #BlacklistMLBB, aims to improve their menu to encourage more memorable encounters with the barkada.

Go to the Greenwich branch that is closest to you and place an order for dine-in or takeout of this winning pizza and game. Additionally, you can place an order at www.greenwichdelivery.com.

About Greenwich 
Greenwich’s story began in 1971 as a small, family-owned store selling a selection of pizzas at the then Greenhills Commercial Center. As the brand’s pizzas grew in popularity, Jollibee Foods Corporation (JFC) took notice. In 1994, JFC acquired majority shares in Greenwich, infusing what was a family business with industry-leading competitiveness. New pizza variants and a variety of products were introduced through the years, creating a reputation for Greenwich as a maker of mouthwatering pizzas and pastas for the Filipino “barkada.” Today, Greenwich is the country’s biggest pizza and pasta chain with over 270 stores and counting, and home of the best-selling Hawaiian Overload^®, All-in Overload^®, and Lasagna Supreme^®

Jollibee Opens First Store in Orlando, Florida

“The strong reception of our Jollibee Orlando, Florida opening shows robust demand for our products in the U.S. market, especially with our growing American consumer base. We are grateful for the continued support of our valued customers in the U.S., and we are committed to introducing more innovations such as the dual-lane drive-thru to further elevate their Jollibee experience." ~Ernesto Tanmantiong, Jollibee Group President and CEO

Jollibee Orlando, Florida is the chain’s first-ever dual lane drive-thru store.

Jollibee, a homegrown restaurant chain, opened its first restaurant in Orlando, Florida, on January 18, making it the first dual drive-thru lane store in the United States and the year's first U.S. opening. Orlando, Florida is known for its sunny climate and theme parks. It is the 62nd store in the United States for the brand.

The dual drive-thru service made it easy for hundreds of hungry Floridians to get their Jollibee fix, including the best-selling Chickenjoy fried chicken; Peach Mango Pie and a Chicken Sandwich Jollibee Orlando, Florida, like its Times Square counterpart, offers a new selection of local-inspired sides and salads, such as Mandarin Orange Crispy Chicken Salad, Baked Cheddar Mac 'n Cheese, and Biscuits. 

“We are ready to serve up the most delicious fried chicken here in Orlando, Florida. From the minute you walk through our doors–or line up at our dual lane drive-thru–to your very last bite, we are determined to make every experience at Jollibee Orlando a joyful one for our guests.” ~Maribeth Dela Cruz, President of Jollibee North America

A SUNNY, JOLLY DAY IN ORLANDO, FLORIDA. Jollibee North America opens the year with its first-ever store in Orlando, Florida. It is also the brand’s first-ever dual drive-thru lane in the country, reflecting Jollibee’s commitment to innovation and improving customer experience.

Late last year, International food authority Eater.com named Jollibee as “the best chain fried chicken in America” after its bestselling Chickenjoy bested 14 global brands in four rounds of contests. 

Jollibee is set to expand in more North America locations in 2023, with the goal to grow to 500 stores in the next 5-7 years. To know more about Jollibee U.S.’ upcoming store openings and other updates, follow @jollibeeus on Facebook, @jollibeeus on Instagram, and @jollibeeusa on TikTok. For more information on the Jollibee Group, visit www.jollibeegroup.com. 

Bloggers Thanksgiving Party 2023

Thanksgiving is a special time of the year usually we gather around the table to share memories, tell funny stories and, of course, enjoy food altogether. After a few years of celebrating different Thanksgiving via online which is way too hard to imagine. Last January 12, 2023, one of the bloggers group United Bloggers Philippines celebrated Thanksgiving at Acienda del Cielo, together with their official caterer Casa Moriones Catering Services in Calauan, Laguna. Along with some bloggers from the community

Let me first share with you some photos of Acienda del Cielo who specialize in bringing you extravagant event at Acienda del Cielo Laguna. Provides events space and venue for your unique events and exclusive wedding. Only 25 mins away from Victoria, Laguna.

Acienda del Cielo

The organizers and bloggers who supported from different blogging groups.

United Bloggers Philippines (Bette Medina), Unified Pinoy Content Creators, and Eunnies Events Management aims to bring together all bloggers. Blogging enthusiasts make up this organization: from newcomers to seasoned veterans Others hail from various parts of the Philippines, while others are freelancers and members of other Blogger Groups.

The Party Happenings and Gatherings

It was during the night when the Thanksgiving Party took place in a glamourous set up styled by Casa Moriones Catering Services specializes in great tasting feasts! Delivers exemplary food service paired with undeniably delicious menu selection for special occasions.

Casa Moriones Catering Services photo credits to Ms. Aileen de Leon

Casa Moriones Catering Services

Before the party started we were treated with a refreshing drinks from SamLen's Cakes and Cafe a perfect way to start the night party. With flavors Latte, Mocha and Cappuccino you can contact them at 0977 365 6856 you can also checkout their Instagram account at https://www.instagram.com/samlenscakesandcafe/.

Also present during the event is a must binge food that you can have during your movie marathon time or simply whenever you're travelling and hangin' out with your friends and family, Daisy's Kropeck from Patricia's Food Manufacturing owned and present during the event Ms. Pat Veridiano. They manufacture "PREMIUM QUALITY KROPECK" made of all natural ingredients.

Also present at the event is Alta Skin Whitening System, they shared some beauy tips and raffled of some prizes as well as gave each bloggers a bar of their beauty soap. Alta Skin Whitening System is a line of clinically-tested and proven effective skin whitening product.

What is a party without raffles and games and one of the highlights of the event is the Best Glamour Outfit. And the winners are Claire and Armi!

All the raffle winners and fun games who won different prizes from the sponsors.

Thank You to all the sponsors who supported and shared their blessings to the partner charity that went a long way and gave a smile to children who received the blessings managed by Ms. Bette Medina of Eunnies Events Management.

Other Sponsors:

Bloggers Philippines

Bayan ni Juan Movement

Heartstrings

Nanyang Philippines

Ikkoryu Fukuoka Ramen Philippines

Airspeed

California Nails and Day Spa

Binalot - Times Plaza

Totetally.Official

Fil-Global Immigration Services Corporation

Evergreen Courtyard Events Place and Venue

Sta. Cecilia MJ Ob, Midwife Lying In Clinic

Form and Function Corrective Chiropractic