Jollibee Group brings the first Michelin-starred Tim Ho Wan Stores to Beijing aims to open 100 stores across China

Customers lined up to try Tim Ho Wan’s Signature favorites, including the famed Baked BBQ Pork Buns.

The Jollibe Group has debuted Michelin-starred Tim Ho Wan in Beijing, the capital of the People’s Republic of China and one of the 10 most populous cities in the world, with two stores opening in August this year. These new stores are the tenth and eleventh branches of the Michelin-starred Tim Ho Wan in Mainland China and form part of the company’s aggressive overseas expansion and sustained growth in the region.

“As the second largest city in the country in terms of urban population, Beijing is instrumental in our aim to further expand our business in China. The long queues and waiting lists that have welcomed our openings in Beijing give us greater confidence to continue with our global expansion strategy for the Jollibee Group and Tim Ho Wan. We are excited to see that Tim Ho Wan’s bestsellers Baked BBQ Pork Buns, Rice Rolls, and Pan-Fried Radish Cake continue to attract customers who can’t wait to try them.” ~Ernesto Tanmantiong, Jollibee Group President and CEO

Both of Tim Ho Wan’s Beijing stores are in prime locations. The CapitaMall Taiyanggong Mall branch can seat up to 108 people and is in Chaoyang District—the main urban area of the Chinese capital. Meanwhile, the APM Mall branch can comfortably accommodate 100 customers and is located at the center of Beijing City, along Wangfujing Street, a well-known shopping street that is also known as one of the city’s symbols of commerce.

The Jollibee Group opened two new Tim Ho Wan stores in Beijing to long queues and a packed waiting list. The latest stores are in CapitaMall Taiyanggong and APM Mall, both prime locations within China’s capital.

Both branches were packed on opening day, with more customers lining up for up to an hour to try Tim Ho Wan’s signature dishes. Long lines of customers continue to be seen even after the stores’ opening dates.

Consistent with its vision of becoming one of the top five restaurant companies in the world, the Jollibee Group is committed to open 100 Tim Ho Wan restaurants in China within the next few years. The company opened its first Michelin-starred Tim Ho Wan restaurant in Shanghai’s Jing’an District in September 2020, after the Jollibee Group entered into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in Mainland China.

“We remain focused in expanding Jollibee Group’s presence in China because of the continued trust and support that the locals have shown our brands. Residents and even tourists of Beijing can expect to see more of our stores in the coming years.” ~Louie Liu, Jollibee Foods Corporation China and Yonghe King President

The Jollibee Group plans to increase its store network in China, which, as of the end of the August 2022 spans 475 stores across the company’s Tim Ho Wan, Yonghe King, and Hong Zhuang Yuan brands.

 

To learn more about Jollibee Group, visit www.jollibeegroup.com.

About Jollibee Group

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,300 stores globally with branches in the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia.

Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin' and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.

Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.