National BIDA Kid Campaign to promote safe reopening of schools

"One of our utmost priorities is the safety of our  learners amid the risk of COVID-19. The BIDA Kid campaign is another whole-of-government initiative to encourage everyone to keep our children protected while we progressively reintroduce classroom-based learning." ~Leonor Magtolis Brioes, Education Secretary

National BIDA Kid Campaign to promote safe reopening of schools

As of March 28, around 13,692public and private schools are conducting in-person classes, according to the latest DepEd field report. Thanks to the country's Resbakuna Kids campaign, about 10 million children have been vaccinated against COVID-19, and the DOH continues to secure additional vaccine doses for them.

National BIDA Kid Campaign to promote safe reopening of schools

National BIDA Kid Campaign to promote safe reopening of schools

National BIDA Kid Campaign to promote safe reopening of schools

The Department of Education (DepEd), Department of Health (DOH), and the United States Agency for International Development (USAID) formally launched BIDA Kid national campaign  at the SM Mall of Asia Music Hall. COVID-19 prevention campaign to support the  safe  expansion of face-to-face classes nationwide. The campaign encourages learners, teachers, and education stakeholders to keep practicing COVID-19 health and safety guidelines in schools and public spaces.

National BIDA Kid Campaign to promote safe reopening of schools

National BIDA Kid Campaign to promote safe reopening of schools

National BIDA Kid Campaign to promote safe reopening of schools

National BIDA Kid Campaign to promote safe reopening of schools

Health Secretary Francisco Duque III and USAID Mission Director Ryan Washburn joined Secretary Briones to unveil the official music video ad key visual of the campaign, which highlights the3Bs: Bakuna (Vacciation), Bayaniha (Solidarity), and BIDA behaviors (Bestfriend  natin ang masks, Ingatan at hugasan ang kamay, Dumistansya upang makaiwas sa sakit, Airflow ay panatilihin) (wear masks, observe had washing and social distancing to avoid getting sick, and maintain room airflow).

"A safe school environment is crucial  for our children's development both academically and emotionally. This is only possible if we continue to champion COVID-19  vaccination in our communities and commit to practicing the minimum public health standards everywhere and at all times." ~Francisco Duque III, Health Secretary

Mr. Francisco Duque III, Health Secretary

Secretary Duque highlighted  the importance of the 3Bs. He reminded education stakeholders to continue observing safety measures in schools and at home amid the improving COVID-19  situation in the country.

"Face-to-face classes give students better motivation to study, having the opportunity to interact directly with their teachers and classmates. Classrooms offer a supportive environment for learning as well as  social and emotional well-being. as your friend, partner, and ally, the U.S. government, through USAID, will continue to collaborate with our Philippine government counterparts, so Filipinos are better able to manage the impacts and bounce back quickly from the COVID-19 pandemic." ~Ryan Washburn, USAID Mission Director

Mr. Ryan Washburn, USAID Mission Director

USAID  Mission Director Washburn said he was grateful for the strong partnership between USAID and the national government, as a whole-of-society approach ensures that  physical classes can be conducted safely.

Leonor Magtolis Brioes, Education Secretary

Mr. Bien C. Mateo, Senior Vice President for Operations  SM Supermalls

Annalyn Sevilla, Undersecretary for Finance, Department of Education

Mr. Malcolm Garma, Assistant Secretary for National Academy of Sports and Field Operations, Department of Education

Mr. Wilfredo Cabral, OIC - Undersecretary for Human Resource and Organizational Development, and Regional Director of DepEd National Capital Region

The BIDA Kid campaign, including BIDA Kits, the music video, jingle, and key visuals, will be rolled out to all schools and DepEd offices. Field offices are encouraged to display and develop localized materials to further amplify the campaign's message.