Mega Global's plans of turning Mega Bigay Sustansya (MBS) into a legacy project

“When we first launched this nutrition program two years ago, we saw how transformative it was for the beneficiaries, who not only saw an improvement in their weight, but also in their health and well-being. Inspired by their transformation, Mega Global decided to expand this program and make it sustainable by also educating the community on the importance of having good food and having good nutrition for the whole family.” ~Marvin Tiu Lim, Chief Growth and Development Officer

Now on its third year, Mega Global Corporation, continuing malasakit and reaching more Filipino families one meal at a time - Mega Global’s Mega Bigay Sustansya Program runs for third year in partnership with Reach Out Philippines (ROFP), once again kicks off its Mega Bigay Sustansya (MBS) project that aims to improve the nutrition of children nationwide and provide them with materials that teach sustainable solutions for their health. Good health is the greatest gift that Filipinos can ever receive. With malnutrition affecting many children, it is crucial for the community to work together  to help these children, who will eventually become the future of the country.

With the pandemic affecting the livelihood of everyone, especially the less fortunate, poverty remains to be the number one cause of malnutrition in the Philippines. With the imposition of lockdowns came the aggravation of the number of children who are involuntarily hungry, and this problem continues to persist.

As the country strives to recover from the pandemic, Mega Global Corporation, the manufacturer of the country’s number one canned sardines, Mega Sardines, endeavors to reinforce its culture of malasakit, and create a positive impact in the lives of those children in need through a program focused not only on feeding the malnourished, but also arm them with the knowledge to continue eating healthful meals.

Recognizing its role in helping build the nation, Mega Global Corporation together with the Mega Tiu Lim Foundation will once again hold the Mega Bigay Sustansya program for the third straight year. A health and nutrition program that’s deep rooted from the company’s core value of malasakit. With its determination to improve the health sector of the country, Mega Bigay Sustansya aims to reinforce the importance of nutrition to every Filipino family nationwide and extend a helping hand to those in need. 

As it expands the program, Mega Global will be working in partnership with th Reach Out Feed Philippines, who will spearhead the preparation of the meals daily, deliver these house to house to each beneficiary and provide a nutritional assessment of all recipes used in the program, and will also analyze and evaluate the results of the program. 

The program aims to support 870 children from various barangays across six  provinces through a 60-day nutrition program. These include Batangas, Navotas, Valenzuela, Samar, Surigao del Sur, and  Zamboanga. Beneficiaries are children aged 4-12 years old, who will receive two nutritious meals daily for 60 days. The daily meals will include at least one sardines meal, made using Mega Global’s vitamin- and nutrient-packed high quality sardines. 

At the beginning and end of the program, the weight, height, and mid-arm circumference of the children will be taken to gauge their progress. To encourage parents to support the nutrition program for their children, Mega Global will provide incentives to select participants who fit the program’s criteria - biggest gainer, most improved, etc.  

To further ensure that the progress made is sustained, Mega Global will also be developing leave-behind materials containing affordable nutritious recipes made from ingredients that are easily accessible to the families. This will empower parents and the community with knowledge on how to prepare nutritious meals for the health and well-being of their children and loved ones.

In all that it does, Mega Global Corporation gives life to its core value of malasakit. From products to people to the greater community, every decision made by the brand is anchored onto the belief of malasakit for all. This once again comes alive in Mega Bigay Sustansya, which is envisioned to uplift the lives of impoverished children and allow them to achieve their potentials.