At the 2nd AFEX webinar, Allegro Beverage Corporation founder and CEO Mr. Leo De Leon shared his decades of expertise in the coffee industry by teaching us how to set up our very own profitable coffee shop in the midst of a global pandemic.
With almost everyone sheltering at home and barely going out, social media has become the primary tool for customers to get more information about new products, latest offers, and news about their favorite establishments.
As more and more businesses shift towards a digital existence, how can new businesses keep up with the fast-paced demands of social media? In our latest webinar, Allegro Beverage CEO and founder Mr. Leo de Leon, Allegro marketing head Cee Tisoy, and Instagram’s marketing head for Asia Pacific Mr. Alex de Leon shared about the importance of digital marketing and how to optimize usage of social media platforms to grow and promote your own business through platforms like Facebook, Instagram, YouTube, Carousell, or even blogs.
Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices. For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, we aimed to expand our reach and capture the B2C market (the homebrewers) as well to cover a larger market share.
Sharing their Customers their top three goals – to reach the consumers and introduce their products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness.
For the past 20 years, Allegro is known for touching base with the B2B market, as time progressed, they aimed to expand their reach and capture the B2C market (the homebrewers) as well to cover a larger market share.
According to Ms. Tisoy, social media lets business owners “interact with others and share and create content through online communities”. It is also a great tool that presents “great marketing opportunities for businesses of all sizes”. Some advantages of using social media are its broad reach, it allows you to target specific groups or markets, it could be low-cost or most of the time it’s free, it’s fast and easy. The downside of social media is that it could be time-consuming (especially if you’re new to this technology), it is possible that you’ll spend some money with little or no return, negative reviews could go viral and affect your business, and sometimes legal problems could also arise from spam, copyright, and other online-based concerns.
Grow and Promote your Business through Social Media
But when it comes to starting your online presence, it is best to know your objectives. The main goal is to promote your brand name and business by attracting new customers and sharing information about your products and services. Social media could also be a way to do market research and find out what customers think of your business, as well as a bridge to build good and strong relationships with existing and new customers.
Now that you’ve determined your objectives, it is important to create your own creative content calendar and set timelines to measure the success of your posts. When it comes to social media, content is king. Your daily posts could make or break your business. It is important to create a tone or voice for your brand and keep it consistent throughout your captions and graphics, whether you post photos or videos.
Grow and Promote your Business through Social Media. With the pandemic in tow, marketers are constantly finding it more challenging to engage with the customers online.
- Current digital and Internet trends in the Philippines and how these will affect your business
- How Facebook and Instagram can help grow sales
- Digital marketing tools you can utilize to your advantage
- Best practices and digital marketing basics every marketer should know
- The disadvantages and risks of using social media platforms
Amidst this pandemic situation, Allegro Beverage decided to re-launch their Social Media sites, Facebook, and Instagram. Sharing their Customers their top three goals - to reach the consumers and introduce their products and equipment to household home brewers, everyone can enjoy high graded coffee beans at reasonable prices, and brand awareness.
Here is the must-have social media platforms, How to use Facebook, Messenger, and Instagram to grow your business.
- Digital trends int he Philippines
- Build your online presence
- Communicate with your customers
- Understand your customers
Did you know that for the third year in a row, the Philippines has emerged as the social media capital of the world? A study on the state of the internet showed that an average Filipino spent almost four hours on social media every day in 2017. The Philippines was followed by Brazil and Indonesia, with an average of three hours and 39 minutes and three hours and 23 minutes, respectively.
2/3 of Facebook users across all countries surveyed say they visit the Page of a local business at least once a week.
- Create Page
- Add a cover photo
- Pages with profile pictures ad cover photos tend to get more likes and visits
- Give consumers the information they need
- Call-to-action buttons (Get Directions, Shop now, Message, Book now, Sign Up, Learn More, Call now)
- Invite people to like your page
- Create an event
- Find talent by posting a job
- Provide details about your posting
Social Media Best Practices
- Give consumers the information they need, especially basic information like contact number, address, website, and hours of operation. You can maximize your page’s “Call-to-Action buttons” to direct customers to call the business, shop through the website, or send a message to your account.
- Maximize features like inviting people to like your page, creating events for your business, finding talent by posting a job on Facebook where job-seekers can apply directly through Facebook, or scheduling content posts automatically through the “schedule” function on posts.
- Have conversations with your customers on Messenger. Mr. Alex de Leon refers to this as “conversational commerce” or chat-based buying and he treats it as an important part of building your brand and generating sales. Maximize Messenger features like Instant Replies to make your page more responsive to customers. For more information about activating Instant Replies on your facebook page, click here (https://www.facebook.com/business/learn/lessons/set-up-automatedresponses).
- For efficiency and responsiveness, manage all your communication (Facebook Messenger, Instagram, and WhatsApp) in just one inbox.
- Use the “Insights” and analytics function to find out how people are interacting with your page, so you can make a better marketing strategy and a stronger content plan by knowing more about your consumer’s browsing habits within your page.
- Tag products on your photos and posts, so customers can tap the products to redirect them to your website or Facebook Shop to encourage more sales.
- Produce good content and post on a regular basis on all available platforms
Social and messaging platforms are often the home of e-commerce. Where e-commerce buyers primarily chat to buy.
- 49% Social/Messaging - Within this, Facebook products represent 90% of the action.
- 35% of E-commerce platforms
- 16% of Brand sites
Manage all of your communication across the Facebook family in just one inbox.
Amidst this pandemic situation, Allegro decided to re-launch their Social Media sites, Facebook, and Instagram.
See you on the 4th Webinar Series of Allegro Beverage Corporation.
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