TITLES

Monday, June 29, 2020

Safety and Accessibility at the Core of McDonald's in the New Normal

“Quality, service, safety, cleanliness, and value have always been part of McDonald’s philosophy when it comes to operating its restaurants. As we continue to bring feel-good moments for Filipinos in the new normal. We constantly strengthen all our practices and protocols for our customers, employees, and partners.” ~Mr. Kenneth Yang, President and CEO McDonald’s Philippines

At McDonald's "New Normal" they're very extra careful. They always follow strict global McDonald's standards for food quality, safety, and cleanliness. They also comply with government guidelines.


McDonald's Guiding Principles
  • Protecting the people
  • Protecting the brand
  • Protecting the business
As the country remains under quarantine and as consumers continue to be extra careful with their safety, McDonald’s Philippines remains committed to finding ways for Filipinos to continue enjoying their McDonald’s favorites, in the restaurant as well as in their homes.

With the recent resumption of dine-in services, McDonald’s Philippines has shared how they have elevated their commitment to quality, service, safety, and cleanliness with stringent policies for both their customers and employees. 



Given the current situation, they have developed their own M SAFE Program. They make sure their people are safe and healthy to serve their customers. All their employees in every restaurant wear face masks or face shields, and gloves. They're required to perform temperature checks before and after their shifts, accomplish a daily health check form, handwash every 30 minutes, and practice couching etiquette. 

The company has also released a video on its M Safe Program, featuring their President and CEO, Kenneth Yang.

Mr. Kenneth Yang, President and CEO McDonald’s Philippines

For their customers, they manage the number of people that enter the store. They make sure everyone wears a face mask upon entry. They ask them to sanitize their hands and disinfect their footwear, and they perform temperature checks. For customers entering the restaurant, a health check form is required. When inside the restaurant physical distancing is practiced in all areas. Customers are guided where it is safe to sit through table markers. as an extra precaution, they will do table service to avoid any crowding in the claim area. They make sure that all other areas of the store, including the kitchen, are always clean and safe. Their self-order kiosks are cleaned after every use. 



To ensure that everybody complies with these safety measures, they have assigned a dedicated Safety Manager in every store. They also go the extra mile by offering hand sanitizers to customers every 30 minutes.


At McDonald's Drive-Thru and for McDelivery they follow a No-Touch policy. They also sanitize their delivery bags before and after each delivery. Every order comes with a note indicating the temperature of both the rider and the person who prepared the food.


“While we have reopened our doors for dine-in, and as we gain the confidence of our consumers with our elevated measures, we also acknowledge that a large population of Filipinos still choose to eat at home. Because of this, the omnichannel approach that we have prioritized since 2011 has become very relevant today in making our products more accessible to consumers while ensuring their safety. With the introduction of the M Group Selections and our no-touch channels, we are hopeful that our consumers will be able to satisfy their cravings at the comfort and safety of their homes. We will continue to find ways to delight our consumers as we navigate through the new normal.” ~Margot B. Torres, Managing Director of McDonald’s Philippines

More ways to safely enjoy McDonald’s favorites
Committed to ensuring the safety of customers while making their meals more accessible, McDonald’s constantly introduces digital innovations to continue providing delicious food and feel-good moments to consumers.





As a forerunner in digital transformation among quick-service restaurants, McDonald’s introduces a new ordering channel. With Facebook Messenger chatbot, consumers can conveniently place their orders online. Through this initiative, McDonald’s allows an enhanced customer experience as they are able to place their orders ahead, schedule delivery or pick up at a designated time and the preferred branch that is convenient for them.

The brand has also introduced Park, Order, and Pay in some stores wherein customers will just park, order from a McDonald’s crew without leaving the car, pay, and wait for their order to be brought to them.


M Group Selections is another new offer that allows small groups to celebrate with McDonald’s food at a good value, available via McDelivery, Drive-Thru, Pick up or Take Out. With this initiative, customers are able to mix and match from the five (5) Group Selections food products depending on their preference and budget. Included in the offers such as:

  • World Famous French Fries
  • Best Tasting Chicken McDo (original and spicy)
  • Chicken McNuggets
  • McSpaghetti
  • Plain rice

At McDonald's Drive-Thru and for McDelivery they follow a No-Touch policy. They also sanitize their delivery bags before and after each delivery. Every order comes with a note indicating the temperature of both the rider and the person who prepared the food.


At the same time, McDonald’s continues to be available and accessible through platforms such as McDelivery, GrabFood, and FoodPanda. Check out delicious deals and other special offers through its McDonald’s app available on Android and iOS.


To better improve its safety protocols, McDonald’s also encourages customers to send their feedback at msafe@ph.mcd.com and they will make sure that they will attend to it. At McDonald's, they keep their people safe, so you stay safe.


McDonald's will continue to serve every Filipino safely with a smile even if with a mask. Sa McDo, they make sure their employees are safe, para safe rin kayo palagi. McDonald's No-Touch delivery is the new norm!

McDonald's will continue to serve every Filipino safely with a smile even if with a mask. Sa McDo, they make sure their employees are safe, para safe rin kayo palagi. McDonald's No-Touch delivery is the "New Normal"!

love ko to'




McDonald’s Philippines master franchise holder, Dr. George T. Yang, opened the first McDonald’s store in Morayta, Manila in 1981. Since then, McDonald’s in the Philippines has been a strong and relevant player in the country’s quick service restaurant industry, having grown a store network of 669 across the country. McDonald’s Philippines continues to elevate its community relevance thru Ronald McDonald House Charities and McDonald’s Kindness Kitchen in reponse to covid-19 crisis.



No comments:

Post a Comment