“We sometimes forget that mothers also have other personal interests, hobbies, or roles aside from being ‘mom’. They can be gamers, tech experts, artists, movie buffs, Kdrama addicts— we don’t really know because how caught up we are on our own daily lives. Here at McDonald’s, we hope for families to bond, even more, embracing every moment as an opportunity to appreciate our mothers - quirks and all.” ~Ollie Rabatan, Marketing Head of McDonald’s Philippines
With many families staying in at home and finding the opportunity to spend time together during the quarantine period, McDonald’s introduces a Mother’s Day treat through a heartfelt video entitled “Na-lockdown tayo, Ma”.
It celebrates the quirky and unique things that set our mothers apart, as we get to know more about them over shared moments at home, and as we discover that there are always more reasons to say #LoveKitaMa.
Being locked up at home during this community quarantine may not be the most ideal of situations, but looking at the bright side, it has given us the opportunity to spend more time with our families. These moments together make us realize that there’s much more to discover about each other, especially our mothers.
This Mother’s Day, we celebrate the quirky and unique things that set our mothers apart, as we get to know more about them over shared moments at home, and as we discover that there are always more reasons to love them.
Na-lockdown tayo, Ma. McDonald’s Mother’s Day video this year opens our eyes to the often unseen side of our mothers, which many of us are getting to know with the almost 24-hour confinement brought about by the current situation. For many, it’s a pleasant surprise to realize the stark realization of our mothers leading their own lives—beyond what they do for the family. Now is the time to pay even closer attention to them, and to put in that extra effort of appreciating them for all that they do.
This Mother’s Day, we celebrate the quirky and unique things that set our mothers apart, as we get to know more about them over shared moments at home, and as we discover that there are always more reasons to love them.
Na-lockdown tayo, Ma. McDonald’s Mother’s Day video this year opens our eyes to the often unseen side of our mothers, which many of us are getting to know with the almost 24-hour confinement brought about by the current situation. For many, it’s a pleasant surprise to realize the stark realization of our mothers leading their own lives—beyond what they do for the family. Now is the time to pay even closer attention to them, and to put in that extra effort of appreciating them for all that they do.
Because there are always new reasons to say #LoveKitaMa!
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