Sun Life Financial ‘KaAkbay: Stories of Lifetime Partnerships.”

"Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey. We are committed to helping them make life brighter. This brings truthfulness to their testimonies of having found a lifetime partners 'kaakbay’ in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos. Providing our clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits. This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs. And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better." ~Mylene Lopa, Sun Life Chief Marketing Officer

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

Sun Life KaAkbay! Who is your lifetime partner? A lifetime partner makes life brighter. With Iñigo Pascual, Enchong Dee, Charo Santos-Concio, Piolo Pascual, and Matteo Guidicelli already found their “Kaakbay” sa buhay.

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

“KaakbaY’ is Sun Life’s latest effort geared towards renewing its commitment to becoming the Filipinos' lifetime financial partner and its purpose of providing its clients with lifetime financial security, which it has been championing since it introduced life insurance in the Philippines in 1895.

"Kahit gaano kasama ang ginawa sayo ng ibang tao hayaan mo lang wag mong papatulan o gagantihan ipagpasa diyos mo nalang." ~Mama Emy (My Mother)

How do you define a "KaAkbay?" My KaAkbay is a simple person with a simple dream in life and that is to see her daughters be a good person and have a good future. Simple as that. I remember every time we talk with a cup of coffee she always manages to joke around and makes us both laugh... I just wished she's still around that I could take her out for shopping, travel anywhere she wants and take her along with some of my events because she deserves everything a mother should be enjoying while her daughters are all grown up now. But she passed away 14 years ago, yes Mama is gone but she will always be my "KaAkbay" or should I say the wind beneath my wings... I always make sure that in every success and goal I make is to make her be proud of me while in heaven. I just wished she had enjoyed being a Lola to my 2 nephews (Lhenahj and Carlos). I am pretty sure I inherit mama's wit and good heart, well I'm not perfect but I got an angel that taps me whenever I needed one...

Just this year my younger sister Jessamae graduated from college and it was such a glorious thing that ever happened, it was mama's wish and I know I made her proud. I want my sister to start there because her journey is just about to begin. I always tell her to be smart when it comes to managing her financial security a ta young age it was also what mama advised me before but hasn't been able to manage as the years pass by due to responsibilities as the eldest daughter. I want her to learn how to become financially stable int he future starting now. I want to guide her along the way in life...

Here are some of the ambassadors that had found their KaAkbay Lifetime Partner in Life. All the brand ambassadors are long-time Sun Life clients as well.

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.”  (L-R) Inigo Pascual, Enchong Dee, Charo Santos Concio, Piolo Pascual, Matteo Guldicelli.

At the center of the campaign is a set of videos which shows how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them, and inspired them. 

Mam Charo's love story I guess lingers to me it was only now that I had known about it and was happy to be the first to watch it so its a must watch on the KaAkbay stories.

"Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner. It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways." ~Charo Santos Concio

The odds were against them. But Charo and Cesar remained loyal to their truth: that love can conquer any obstacle.

Piolo, a long-time client and brand ambassador of the company, highlighted that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership. 

"Sun Life has been my lifetime partner in every step of my journey. A 'kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said. "i hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.” ~Piolo Pascual

Time zones apart, Piolo and Inigo took the high but challenging road to nurture their relationship. This is a testimony to their partnership.

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

The soundtrack for the campaign, also entitled “Kaakbay‘ which was written and performed by Inigo himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx. 

"It’s a song you can dedicate to an important person in your life. We don’t always tell our loved ones how much we appreciate them, but I hope that this song and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them." ~Inigo Pascual

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

"This is it as real as it gets. The authenticity of emotions was clearly captured in the videos, and I look toward to sharing it with everyone." ~Matteo Guldicelli

Depressed. Lost. Matteo was at the crossroads of his career. Then, Nonno’s inspiration pushed him forward. Discover who Nonno is in Matteo’s life.

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

"It was a very emotional experience developing my video with Sun Life. When I saw the finished product, I couldn’t help but cry." ~Enchong Dee

Enchong looks back with fondness at his humble beginnings and pays a tribute to the person who has taught him so much.

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

Sun Life Financial ‘Kaakbay: Stories of Lifetime Partnerships.” 

Through the stories of lifetime partnerships shared by Piolo, Inigo, Enchong. Matteo, and Charo, Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential. 

Watch their KaAkbay stories at  premiering every week beginning July 13. https://m.youtube.com/user/SunLifePH

• Coach - July 13
• Nonno - July 20
• Bro - July 27
• Greatest Love - August 3

Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook. 

A lifetime partner makes life brighter