As we all know Hana Shampoo, one of the fastest growing hair care brands in the country, recently held its very own #HanaShampooLiveCon – a digitally-led press conference that catered not only to attendees of the event held at Manila House in BGC, but more so for the thousands of fans of both Hana and its beautiful endorser Ms. Marian Rivera, who were able to watch and participate real-time with live feeds aired via Hana’s Facebook and Instagram pages.
Hana Shampoo
Hana Shampoo has been the hair care brand for almost 6 years. The brand continues to find ways to further improve itself to better cater to the beauty care of Filipinas. Hana Shampoo promised flowery scents on hair. Very much aligned to the brand’s main objective of bringing more and more Filipinas closer to achieving beautiful hair that’s “parang bagong shampoo hanggang gabi”.
Hana Shampoo ~ Garden Blooms & Lychees Scent
Hana Shampoo ~ Spring Flowers & Apples Scent
Hana Shampoo ~ Pink Roses & Berries Scent
During the #HanaShampooLiveCon, three special Hana x Flora Vida floral arrangements were presented, showcasing their beauty and fragrance for everyone to see – Twilight Roses, Nightfall Flowers, and Midnight Blooms. Their names inspired by the “’til evening” promise of Hana Shampoo for Filipina hair, and their fragrances matching the three Hana shampoo variants: Pink Roses and Berries, Spring Flowers and Apples, and Garden Blooms and Lychees.
Marian Rivera
Hana shampoo will make your hair fell so soft and fragrant hair na amoy bagong shampoo hanggang gabi.
Hana Shampoo’s latest TV commercial, which encapsulates the benefit of long-lasting softness and fragrance of hair that Hana is able to provide. It was this TV campaign and tagline that also served as an inspiration to the two other highlights of the “Live Con” – the Hana x Flora Vida by Marian collaboration and the #HANAEndOfDayChallenge.
Hana x Flora Vida by Marian
Flora Vida by Marian, Marian Rivera’s very own floral shop uniquely offers beautifully preserved flowers that maintain their beauty and fragrance well beyond their usual lifespan. The collaboration therefore between Hana Shampoo and Marian’s passion for flowers thru Flora Vida, was therefore, a perfect match, as both offer long-lasting beauty and fragrance benefits to hair and flowers respectively.
Hana x Flora Vida by Marian
#HANAEndOfDayChallenge an online campaign was launched during the event. Marian Rivera personally invited everyone to try the #HANAEndOfDayChallenge for themselves and chronicle a day in their life with hair cared for by Hana Shampoo.
Marian Rivera and Tessa Prieto
The objective of the campaign meant for everyone to gain the first-hand experience of the all-day lasting benefits of Hana and how it’s able to keep up with each one’s lifestyle despite the hair’s exposure to various elements such as the erratic weather and arduous traffic. By participating in this challenge, more and more Filipinas will finally achieve not only soft, smooth hair but also that “Amoy Marian” fragranced hair throughout the day until the evening.
It was such a blossomed flowery scented event with different flowers and I was lucky to be one of the 5 winners of the Instagram post with a personal pink colored Flora Vida by Marian Rivera preserved flower. Guests in attendance were given specially-made Hana End-Of-Day-Challenge Kits, which included sample bottles of Hana Shampoo and bathing products for them to easily try and post their results online.
Hana Shampoo is setting the new standards for well-cared-for hair – and that’s soft and fragrant hair you can feel and smell even until the evening where it matters the most. With this benefit becoming more accessible to millions of Filipinas with the help of Hana and its products, this brand is surely poised to be the go-to hair care brand in the years to come. Let's all join the #HANAEndOfDayChallenge / End-Of-Day-Challenge.
Get a chance to win this exclusive HANAEndofDayChallenge Kit. Just post a photo of yourself and tell why it's important to have soft & fragrant hair hanggang gabi. Post it on Facebook or Instagram with the hashtag #HANAEndofDayChallenge. Entries will be accepted until 11pm tomorrow, June 29, 2018. Five lucky winners from Facebook and five from Instagram will be randomly selected and announced on June 30, Saturday at 12 noon!
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