BRAND PILIPINAS The single most important brand for all Filipinos

“Ngayon ang oras para ipakita natin sa buong mundo ang ating dangal bilang Pilipino. Matapang, magaling, malikhain, mapagmahal sa bayan. Yan ang tatak ng tunay na Pilipino na kinakatawan ng Brand Pilipinas.” ~Robin Padilla, Brand Pililpinas Movement Co-Convenor actor and Founder of Liwanag ng Kapayapaan Foundation

Mr. Robin Padilla for Brand Pilipinas talks about Halal Food

The movement apart from local brands also saw the participation of individuals and private businesses from various industries. The full-day event featured inspiring talks on:

Why Local B2B Brands are Slaying It
The Search for Origins - The Quest for Relevance in Food
Emerging Social Enterprises
Local is the New Premium Brand Pilipinas- The Arts
Why the Philippines is Poised to be the Next Tech Hub

Brands during the event:

The launch, was held at the Green Sun Hotel in Makati City, gathered more than a hundred top local brands who signed up to be partners in the Brand Pilipinas advocacy which aims to valorize local brands, locally made products, and our homegrown artisans. Top Filipino brands and organizations have come together to launch a movement that hopes to propel the single most important brand for all Filipinos—Brand Pilipinas.

“The challenge for most Filipino brands is how to conquer that long-standing perception among that products made in the Philippines are sub-par. It’s time we had a paradigm-shift because this kind of mentality not only hurts local businesses, but the economic reputation of the Philippines as a whole.” ~Brad Geiser, Co-Convenor of the Brand Pilipinas Movement

“Be brown and proud! Let’s show our love for local products by supporting local enterprises.” ~David Lim, Founder of Brown & Proud Movement

“We are a country that's richly blessed with the best resources -- our people. Put together the Filipinos' creativity, skills, innovative ideas with the new technologies that are easily accessible by everyone and you have a formula for global excellence.” ~FreddieArlantico, United Neon Advertising COO

Brand Pilipinas hopes the movement will influence Filipinos to adopt a “Filipino-first” mentality by choosing homegrown brands over the more popular and highly-commercial international brands.

“We are a country that's richly blessed with the best resources -- our people. Put together the Filipinos' creativity, skills, innovative ideas with the new technologies that are easily accessible by everyone and you have a formula for global excellence.” ~FreddieArlantico, United Neon Advertising COO

“We want Brand Pilipinas to be the brand we wear, the brand we eat, the brand we use, the brand of which we could all be proud of.” ~George Royec, Group of Five Creative Concepts Founder and CEO

Guests were also treated to local performances from Dulaang UP and Pilipinas Got Talent star Jade Riccio. The event also featured a fashion show by noted Filipino weave designer Joseph Aloysius Montelibano, a perfect tribute to our Filipino artists.