“Every time our frontliners visit a sari-sari store, we make sure that they are getting the best prices. Technology helps us ensure that the discounts and promotions intended for sari-sari stores reach them directly. We are very clear about our purpose. Our goal is to serve sari-sari stores and support the entrepreneurs behind them—not just today, but for many years to come. Affordability does not mean lowering standards. It means becoming more efficient so we can continue delivering quality products to Filipino consumers.” ~Phyo Phyu Noe, PCPPI President & Chief Executive Officer (CEO)
In order to empower small retailers and improve product accessibility throughout communities, Pepsi-Cola Products Philippines, Inc. (PCPPI) is strengthening its support for sari-sari stores through a technology-enabled direct-to-retail strategy.
Sari-sari establishments continue to be vital to the Philippine retail scene as local hubs and sources of income for millions of Filipino households. Because it understands the importance of these micro-entrepreneurs, PCPPI continues to base its long-term business plan on them.
According to Phyo Phyu Noe, President & Chief Executive Officer (CEO) of PCPPI, the company is focused on employing a distribution model that allows owners of sari-sari stores to directly benefit from the company's promotions, pricing policies, and service support.
Many small shopkeepers, many of whom are female entrepreneurs, rely heavily on sari-sari stores for their household income and financial stability. By increasing its direct engagement with local stores, PCPPI intends to help them run more efficiently and remain competitive in a changing retail environment.
Delivering value in changing times
As Filipino consumers become more value-conscious in the face of economic hardships, PCPPI is also enhancing efficiency throughout its operations in order to continue supporting sari-sari businesses and the communities they serve.
PCPPI intends to continue growing alongside the sari-sari stores that are essential to Philippine communities through its locally based, technologically enabled distribution strategy.
PCPPI is the exclusive manufacturer of PepsiCo beverages in the Philippines, with products such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum, Saero, and Premier. More information about PCPPI and its products is available via www.pepsiphilippines.com.







