“Since our founding in 1981, TCL’s focus has been to create technology designed to improve lives. As we mark our first year as a Worldwide Olympic and Paralympic Partner, we have been proud to use that expertise to empower the Olympic Games for audiences across the world. The real impact of innovation is in helping to put human stories front and center on one of the biggest stages in sport.” ~Li Dongsheng, Founder and Chairman of TCL
Today, TCL, a well-known global technology company and Worldwide Olympic and Paralympic Partner, celebrated the end of the Olympic Winter Games, a momentous milestone for both athletic achievement and an unmatched platform for its technology. TCL greatly improved how fans, athletes, and viewers around the world experience Milano Cortina 2026 by using its most advanced technology to help convey the greatest human sporting accomplishments with previously unheard-of clarity, size, and emotional impact.
TCL supplied more than 330 TV screens and 300 commercial display units at the International Broadcast Center (IBC), the hub of worldwide coverage, so media professionals and broadcasters could watch every moment in remarkable detail and support the smooth transmission of each event to millions of viewers worldwide. TCL smart home appliances made sure athletes were comfortable throughout the Olympic Villages, and specifically designed display systems made it possible for the "Athlete Moment," which supported over 350 emotional relationships between athletes and their loved ones.
The emotion and drama of Milano Cortina 2026 were captured in the stories of the athletes TCL sponsors as members of Team TCL, whose perseverance and pursuit of excellence inspired people all around the world to recognize their own talent and go beyond personal limitations in their everyday lives. These athletes' passion demonstrated that true greatness can be discovered outside of the podium, perfectly encapsulating TCL's "It's Your Greatness" campaign, even though their effort yielded extraordinary outcomes.
Beginning with its "Wishes For Greatness" Winter Wonderland in the lead-up to the Olympic Winter Games, TCL actively engaged the public with a variety of immersive activities outside of competing arenas. The event, which was set up in Milan's Piazza del Duomo during the holiday season to highlight the city's 29-meter-tall Tree of Milano Cortina 2026, included sport-themed igloos and seasonal displays, providing a lively area for enjoyment and celebration.
TCL Edelweiss Land, located in front of Milan's major train station in Piazza Duca d'Aosta, also ran during the festival. The immersive space, which spanned more than 500 square meters, attracted over 91,000 visitors to learn about TCL's latest innovations, including next-generation home goods, SQD (Super Quantum Dot) Mini-LED televisions, and TCL RayNeo AR smart glasses. Apart from providing personalized souvenirs, the exhibit blended innovation and technology to provide unique experiences for guests.
“The Olympic Games are becoming more connected, more digital, more global. TCL technology is transforming how the Olympic Games are experienced, making every moment immersive and emotional. Our partnership is based on shared values — innovation with purpose, always inspiring greatness. Together, we will continue to bring the Olympic Games closer to athletes, fans, and communities around the world." ~Kirsty Coventry, President of the International Olympic Committee
The Paralympic Winter Games, which will take place from March 6 to 15 and feature six winter sports—snowboarding, ice hockey, cross-country skiing, biathlon, and alpine skiing—are currently being anticipated by TCL. As they compete internationally and inspire others with their perseverance and determination, TCL will gladly support its two Team TCL athletes, Brazilian para cross-country skier Cristian Ribera and exceptional wheelchair racer and skier Aline Rocha.
The company is eager to build on the solid foundations laid during Milano Cortina 2026 with a long-term commitment as a Worldwide Olympic and Paralympic Partner. TCL will continue to show how its technology can improve how people watch and enjoy the Olympic and Paralympic Games for years to come by investing in innovation.
About TCL
Founded in 1981, TCL—short for “The Creative Life”—embodies creativity
in every aspect of life. As a leading technology company, TCL is dedicated to
delivering innovative solutions—including TVs, audio products, smart home
devices, display technologies, and clean energy—that enhance customer
experiences through TCL Industries and TCL Technology.
As of now, with 47 R&D centers and 39 manufacturing bases globally,
TCL operates in over 160 countries and regions, cementing its position as a
globally competitive smart technology brand. To further inspire greatness, TCL
has become an official Worldwide Olympic and Paralympic Partner in the Home
Audiovisual Equipment and Home Appliances category.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics
company and a leading player in the global TV industry. Founded in 1981, it now
operates in over 160 markets globally. TCL specializes in the research,
development, and manufacturing of consumer electronics products ranging from
TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.













