GCash lending arm Fuse advances AI use to strengthen responsible collections practices and protect customer dignity

"Our partnership with Wiz.AI has already transformed how we manage high-volume collection calls, and with this renewed collaboration, we’re excited to explore new frontiers in automation. By integrating voice AI into our QA processes, we’re not only improving operational efficiency but also ensuring a more consistent and personalized customer experience. This innovation will also support our audit process to ensure our agents remain responsible, while helping us gain insights into how we can further enhance the way we serve our customers and continuously improve our service. We highly value our customers’ dignity and maintain zero tolerance for harassment or abusive practices.” ~Tony Isidro, President and CEO of Fuse Financing Inc.

(L-R) Wiz.Ai Chief Operating Officer Alex Song, Mynt (parent company of GCash) Chief Technology and Operations Officer Pebbles Sy, Wiz.Ai Chief Executive Officer Jianfeng Lu, and Fuse Financing Inc. President and CEO Tony Isidro.

As part of its expanding strategic partnership with Wiz.AI, a provider of artificial intelligence (AI) solutions, GCash's lending division, Fuse Financing Inc., is automating key processes in its collections operations, particularly Quality Assurance (QA), to improve customer service by strengthening its audit process and overall service quality.

Using Wiz.AI's experience, Voice AI will examine and assess call recordings, evaluating performance based on service quality. The company's commitment to moral and responsible collection practices will be maintained through this merger, and human agents will still be treated with dignity.

Over the past three years, Wiz.AI and the loan division of GCash, the leading finance app in the country, have worked together to deploy VoiceBot, an AI-powered speech automation solution that handles many, high volume collection calls. The technology has reduced the substantial manual workload, allowing agents to focus on more complex and valuable customer issues that require personal connection.

This is a big step toward tackling labor-intensive activities, which is one of the biggest issues facing the loan business. It also improves scalability, reduces errors, and enhances the entire customer experience.

Wiz.AI's technology allows the lending arm to assign low-value, repetitive tasks to human agents, such as reminding people or verifying information. By allowing agents to focus on complex customer interactions that require empathy, compromise, or more in-depth problem-solving, this improves efficiency and service quality.

“Fuse's success in leveraging voice AI is a perfect example of how the GCash ecosystem uses smart technology to solve core friction points for financial inclusion. This partnership ensures our lending platform is scalable, trustworthy, and efficient, allowing us to safely serve millions more Filipinos.” ~Pebbles Sy, Chief Technology and Operations Officer of Mynt, the Parent Company of GCash

By integrating automation into its customer service and quality assurance processes, Fuse is directly addressing the biggest bottlenecks in the industry: limited capacity, high cost, and uneven quality. The end product is a lending operation that is more accurate, scalable, and sustainable by combining computer precision with human expertise.

“This partnership is a testament to the transformative power of enterprise voice AI when applied to visionary financial ecosystems like GCash. At WIZ.AI, we’ve built our reputation as the most trusted  AI partner because we understand that leaders need more than technology—they need solutions that integrate seamlessly and scale reliably. By expanding into quality assurance, we are jointly setting a new benchmark for digital lending operations across the region.” ~Jianfeng Lu, Wiz.AI Chief Executive Officer

Fuse Financing and Wiz.AI are dedicated to creating a future where lending is not only faster, more efficient, but also more intelligent as their collaboration develops, setting new standards for digital finance in the Philippines.

For more information, please visit www.gcash.com.

About GCash

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

For Chinese New Year and Valentine's Day, AirAsia Philippines is launching a promotion called "Luck and Love," with fares starting at ₱2

As love and good fortune pervade the season, AirAsia Philippines begins its "Luck and Love" promotion this February, offering one-way base tickets from Cebu and Manila for as cheap as ₱2.

Even though flowers and traditional gifts are timeless gestures, the airline is encouraging consumers to go beyond them by offering the chance to create meaningful experiences—a flight ticket that can lead to new destinations, heartfelt reunions, and unforgettable memories.

Visitors can fly from Cebu to Iloilo for as little as ₱2, to Caticlan and Davao for as little as ₱22, and to Manila for as little as ₱122 during this special deal. The starting base rates for foreign tourists leaving Cebu are ₱622 to Macao and ₱1,522 to Kuala Lumpur.

Domestic flights from Manila may be booked for as little as ₱102 one-way, and tickets for international flights start at ₱722.

The promotion's travel dates are January 26–November 30, 2026, and reservations are accepted from January 26–February 22, 2026.

For passengers who wish to enhance the value of their trips, AirAsia is launching Value Pack on international flights. Customers can save up to 30% on meals, travel insurance, baggage allowance, and seat choice with this bundle.

Use Value Pack Lite to save 20% on domestic travel. Reservations are being accepted through February 15, 2026, for travel from February 12 to March 31, 2026.

Guests can book now via AirAsia’s website or the AirAsia MOVE app.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

The Nationwide Lab for All Program in Negros Occidental is supported by the AMA Education System (AMAES)

Despite Bago City's recovery from the effects of Typhoon Verbena, one thing was clear: the humble desire to serve. 

Despite challenging weather and logistical obstacles, the AMA Education System (AMAES) participated in the second leg of the national Lab for All initiative in Negros Occidental, continuing its commitment to community healthcare. The medical mission treated almost 1,500 people in Bago City, many of whom came from disadvantaged and vulnerable groups. They waited in line for treatment as well as care and assurance.

The initiative was led by the AMA School of Medicine and included medical volunteers from AMA Computer College Bacolod. Doctors and medical students provided free consultations, basic diagnostic tests, and timely medical advice during a period when access to health services was especially limited. 

These tiny but crucial initiatives prioritized early identification and preventative care. Under the direction of First Lady Louise Liza Araneta-Marcos, the exercise was part of Lab for All, a nationwide healthcare program that seeks to give communities access to essential medical services. The project in Bago City was implemented in cooperation with the Department of Health and other governmental agencies to ensure that the services rendered were in accordance with national health priorities.

Beyond the numbers, the mission reflected a deeper philosophy embedded within AMAES one that places education and service side by side. Medical students were not merely observers; they were active participants, gaining firsthand experience in community-based healthcare, inter-agency collaboration, and crisis-context response. For many, it was a formative encounter with the realities of public health beyond the classroom.

During the activity, the First Lady expressed her appreciation for the continued support of Amable R. Aguiluz V and Amable C. Aguiluz IX, acknowledging their sustained involvement in advancing the goals of Lab for All. Their leadership has helped reinforce the role of private educational institutions in national healthcare efforts, particularly in reaching communities often left on the margins.

By the end, the medical mission had accomplished more than just prescribing drugs and conducting consultations. It brought to light a concept that is particularly relevant during difficult times: education and service together can be a potent tool for advancing national development. 

AMAES and its volunteers' presence in Bago City provided as a reminder that, even in the face of uncertainty and disaster recovery, resilient healthcare still needs compassion and purpose.

McDonald’s Celebrates the Lunar New Year With a Chinese Zodiac Collectible

“This Chinese New Year, we wanted to offer a special experience that pays homage to culture and festive celebrations through our very own Zodiac collectibles and the NEW Golden McFloat. It’s all about food, fun, and fortune this season, and we encourage everyone to join and enjoy this experience in our stores. We’re creating feel-good moments where customers can celebrate luck the McDonald’s way, from collecting our McDonald’s Zodiac collectibles and enjoying the NEW limited-time Golden McFloat, to experiencing fun in-store fortune card readings. We want every visit to feel exciting and positive, whether they’re discovering their fortune through the McDonald’s App, scoring exclusive deals, or even joining our festive  on-ground activations.” ~Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer

This Year of the Fire Horse, McDonald's Philippines is introducing 12 collectibles featuring recognizable McDonald's characters that are based on the Chinese zodiac. For a brief period, they are offered with the NEW Golden McFloat and come in cute detachable zodiac animal shells.

In the limited-edition McDonald's Zodiac collectibles, Grimace, Hamburglar, and Birdie are reimagined as Chinese zodiac animals. Every animal in the series has a detachable Zodiac animal shell with a different colored gem that may be used alternately. 

To commemorate the Year of the Fire Horse, there is an additional golden horse shell among the 13 replaceable zodiac animal shells. Collectors can mix and match cases and characters to reflect their own unique personality.

A Limited-Time Lucky Combo

This Chinese New Year, buyers can purchase a lucky pairing. To get one collectible and an upgrade to the NEW Golden McFloat, just pay PhP168 to any McDonald's meal. 

More good fortune is being brought to the season by the limited-edition NEW Golden McFloat, which is intended to salute customers to a golden year ahead. This delightful Sprite-based beverage is the perfect celebratory drink because of its sweet blend of peach and pear tastes and its creamy vanilla soft serve on top.

More Fortune-Filled Surprises Await

The Lunar New Year celebration at McDonald’s doesn’t stop there. Customers can also look forward to McDo App-exclusive deals and other offers during the season.

For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X. 

About McDonald’s Philippines

McDonald’s Philippines master franchise holder Dr. George T. Yang - who oversees and sits as chairman for 40 years - founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of close to 800 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of Choice, Ronald McDonald House Charities Philippines.

Pru Life UK supports return of Great British Festival in Manila

“At Pru Life UK, we take great pride in our British heritage, and we are delighted to once again support the Great British Festival 2026. We have proudly sponsored this event for years reflecting our strong commitment to the British Embassy and the BCCP, our trusted and long-standing partners, as we continue working together to strengthen the ties between the UK and the Philippines.” ~Sanjay Chakrabarty, President and Chief Executive Officer of Pru Life UK

(L-R): Atty. Calvin Kohchet-Chua, Pru Life UK Chief Legal and Government Relations Officer; Kathryn Cajucom, Pru Life UK Head of Brand and Integrated Marketing Communications; Sarah Hulton OBE, His Majesty’s Ambassador to the Philippines; Sanjay Chakrabarty, Pru Life UK President and CEO; Sarah McLeod, British Chamber of Commerce Philippines (BCCP) Chair; Zoe Tamano Alonto Lucman-Mambuay, Pru Life UK Takaful Agent Ambassador; and Maricel Estavillo, Pru Life UK VP Sustainability and Takaful Head.

The Great British Festival triumphantly returned to Bonifacio Global City (BGC), drawing sizable crowds to the BGC Amphitheatre for a vibrant celebration of British culture, talent, and cuisine. Pru Life UK, the leading life insurance provider in the country, was once again a prominent sponsor of the eagerly anticipated event.

The British Embassy Manila, the British Chamber of Commerce Philippines (BCCP), and the British Council produced the Great British Festival 2026, which featured a jam-packed schedule of activities, shows, and programs. These featured food and drink, brand booths, raffles, live band performances, pub quizzes, educational talks, and movie screenings about studying and travelling in the UK.

The two-day event brought together leaders, innovators, and members of the diplomatic community, with His Majesty's Ambassador to the Philippines, Sarah Hulton OBE, and BCCP Chairman, Sarah McLeod, leading the inaugural session.

One of the event's major sponsors, Pru Life UK, presented an interactive exhibit that reenacted Prudential's lengthy history. This included a themed photo wall with the well-known Holborn Bars in the backdrop, as well as a feature wall that walked guests through Pru Life UK's history, from its founding in the UK to its momentous 30th anniversary this year. Additionally, each participant received a unique bookmark with their name beautifully calligraphed on it as a remembrance.

The Great British Festival 2026 drew a sizable crowd and once again offered a welcoming setting for presenting British culture and fostering business and cultural ties between the Philippines and the UK.

Takaful Agent Ambassador

Financial protection for all

In a featured lecture at the event, Pru Life UK emphasized its dedication to advancing financial inclusion and offering financial protection solutions that empower Filipinos to achieve security, stability, and hope for the future, regardless of their faith, personal circumstances, or economic level.

By providing Takaful by Pru Life UK, the first Shariah-compliant life insurance policy in the Philippines, the firm has significantly addressed a gap in the insurance market and ensured that Filipino Muslims and values-driven individuals can get insurance without compromising their beliefs.

“In our country, millions of families remain vulnerable to unexpected life events such as illness, accidents, or the loss of a loved one. For many, the absence of financial protection can mean falling into poverty overnight. For communities that require financial solutions aligned with Islamic principles, this gap has been even wider. Takaful is not merely a product. It is a statement of values. It shows that financial services must evolve with society, that respect for faith and culture is not a limitation but a strength, and that business success and social responsibility can move forward together.” ~Zoe Tamano Alonto Lucman Mambuay, Pru Life UK’s pioneering Takaful Agent Ambassador

By launching Takaful, Pru Life UK has demonstrated its dedication to encouraging easily accessible finance and ethical business practices. Because PRU was the first insurer in the nation to receive a Takaful license, Filipinos can rely on it for financial protection solutions that are ethical, inclusive, and revolutionary.

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q3 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information. 

A Bangin’ Start to 2026 in Cebu at SM Supermalls

The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate—while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible.

Let’s welcome 2026 together with a show-stopping tour of the latest crown jewel in Cebuano shopping: SM J Mall. From flash-worthy finds to lifestyle upgrades that make noise, this carefully curated lineup of must-haves is guaranteed to satisfy your bold, ever-evolving taste. Let’s all set the New Year ablaze with fiery new energy and explosive possibilities!

Trendy Finds and Explosive Surprises

With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories. Who knows? You might just score the perfect little gem to kick off the New Year with a bang!

Megawatt Glam For The New Year

Step into the new year with an ultra-glamorous pair of shoes from Clube Melissa. Strut with newfound confidence and flair in jelly flats, heels, and sandals that combine cosmopolitan style with unmatched durability. With shoes this fierce and sturdy, you’re sure to treasure them for many years to come.

Full Charge Into The Year

Charge up the hype with WIWU! From power banks to cables, to hundreds of quirky, eye-catching mobile accessories—you can flex your own unique style while keeping your tech last longer than a New Year’s Eve party.

Cue The Sweet Explosion

Make every handaan boom-worthy with a mind-blowingly delicious cake from Conti’s. Featuring their signature Pistachio Crunch, Mango Bravo, and other irresistible pasalubong favorites, it’s no wonder Conti’s is every Filipino’s go-to for a show-stopping celebration centerpiece.

• Carmen’s Best

Something sweet is finally here. Carmen’s Best is now open, bringing its signature handcrafted ice cream made with rich, high-quality ingredients. From timeless favorites to indulgent flavors, this new spot promises to add a delicious twist to your mall visits.

New Stores For Amped-up Fun

Aside from our all-time favorites, we’ve got even more in store for you this 2026! In just a few months, these much-awaited shops will open their doors to the public, giving you and your family even more jaw-droppingly fun spots to explore, shop, and enjoy.

• UGreen

Juice up your 2026 with UGreen, your soon-to-open top tech spot designed to keep all your celebratory moments to all your gadgets fully powered. From fast chargers to hubs and power banks, their reliable accessories will make sure every device never falters all year long.

• WATCHprofile

Countdown’s on! Unlock WATCHprofile in just a few months and customize watches and digital timepieces—because the moments don’t stop when New Year’s Eve ends.

• Wilson

Serve up explosive gameplay at the soon-to-open Wilson. With high-performance tennis, basketball, and baseball gear, you’ll be setting serious sports standards with their must-have athletic essentials.

Repeat after us: 2026 is YOUR year to thrive! As your taste continues to evolve, leave the past behind and step into a bolder, brighter “new you” era—powered by SM Supermalls’ handpicked finds. With SM as your guide, we’re bringing all the spark, style, and excitement you need to own the year.

And with even more hotly anticipated stores opening at SM J Mall, there are more reasons than ever to shop. Go ahead—let SM Supermalls elevate and ignite your New Year… and beyond!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the ery best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

A Cebuano New Year Like No Other at SM Supermalls

The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations—and in festivities all throughout the calendar year.

With 2026 officially here, SM Seaside City Cebu and SM City Cebu are cranking the party all the way up with not-to-be-missed experiences perfect for explosive feasts and wildly entertaining gatherings. Bring out that fiery Bisaya spirit in you, and dare to live an elevated lifestyle with these must-try, Cebufied activities.

Must-Do #1: Go Full Kikay This 2026!

Upgrading your outfit is sure to be a doozy with these kikay-cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end!

• Bagel Girl

Step into the New Year with Cebuano flair at Bagel Girl, on the 2nd Level of the Seaview Wing at SM Seaside City Cebu. Pile on the sparkle, play with the shine, and finish every look with jewelry and hair accessories made for celebrating loud, proud, and in style. From street parties to family gatherings, bring that unmistakable Cebuano energy wherever the night takes you.

• House of Little Bunny Pop-up Store

Start 2026 the Cebuano way by looking effortless, put-together, and ready for anything by hopping on to the House of Little Bunny Pop-up Store in SM City Cebu’s North Wing. Whether you’re out for celebrations or on the go all year long, these are pieces made to carry you through 2026 in style.

Must-Do #2: Trimmed For Tiny Perfection

Cebuanos like to start things light, easy, and with plenty of smiles. That’s exactly what your little one gets at Cuts 4 Tots on the 2nd Level, City Wing of SM Seaside City Cebu—the first in isMin. This kid-friendly salon guarantees a stress-free haircut that can keep your kids comfy, confident, and camera-ready all year long.

Must Do #3: Family Fun Awaits

Once your tot has had the perfect little snip, it’s time for some much-needed family bonding. Nothing says ‘fun!’ quite like a fun-filled day at Fantasy World, at SM Seaside City Cebu, located at the Lower Ground Level, Cube Wing. The biggest one yet to open in VisMin, it features a wide array of attractions—from unique games to interactive activities like Simulated Golf and Double Fun Arcade.

Must-Do #4: Upgrade Every Feast and Festivity

Craving for something besides the usual Talisay lechon? Head over to these awesome restaurants instead to shake things up. Serving some of the most mouthwatering meals this side of Cebu, you and your family will be screaming kalami all the way home!

• Herbs & Cellar

Cebuanos like their food bold, familiar, and worth coming back for. Ease into the year with a flavor-packed meal at Herbs & Cellar in the North Wing of SM City Cebu. With a fusion-forward menu that gives comfort favorites like sisig and fish and chips a clever twist, it’s the kind of place that keeps things exciting while still feeling just right for local tastes.

• Samgyupsalamat

The best way to welcome what’s next is around a table full of food. Say daghang salamat to satisfying, savory favorites at Samgyupsalamat in the North Wing of SM City Cebu. With Korean-style grilling, Filipino flavors, and unlimited marinated meats and sides, it’s the kind of feast made for sharing, celebrating, and lingering a little longer.

• Tavolàta

In Cebu, starting strong means sitting down and enjoying great food. That’s why Tavolàta in SM City Cebu’s North Wing offers a feast that shouldn’t be missed. From handmade pastas to hearth-baked pizzas, its warm, inviting Italian fare sets just the right tone for a year meant to be enjoyed.

• Super Bowl of China

When the celebration slows down but appetites are still big, Super Bowl of China is the perfect pick. Enjoy comforting Chinese favorites paired with warm, personal service—something that truly resonates with Filipinos who love gathering, dining, and celebrating with friends and family. Find the first VisMin branch at SM City Cebu, North Wing.

Must-Do #5: End on a Sweet Note with Bisaya Brews And Bites

Once the entrée is done, it’s time to treat yourself to dessert and refreshments. A typical Cebuano celebration isn’t complete without a premium brew and a sugary delight that hits just the right spot. For an high-end coffee-and-confectionery experience that’s as sweet as your palangga, make your way to these stellar cafés and pastry shops.

• Good Habits Coffee

When the celebrations wind down but the night isn’t over, there’s always time for one more cup. Drop by Good Habits Coffee at the North Wing of SM City Cebu and settle in. With a cozy, homey space and freshly brewed coffee, it’s an easy place to stay up a little longer—whether you’re catching up, getting work done, or just enjoying the quiet before the year fully kicks in.

• Beard Papa’s

After all that celebration, there’s always room for something sweet. Swing by Beard Papa’s at the North Wing of SM City Cebu and treat yourself to their famous cream puffs—filled with rich chocolate, ube, honey butter, and other seasonal flavors. They’re light, indulgent, and tempting enough to make even puto and tikoy wait their turn.

Family, food, and fun—that’s what Cebuanos do best! And this rings especially true during the advent of the year. Throttle in at SM Supermalls fully and elevate your lifestyle with our carefully curated lineup of explosive finds to lead you into a whole new era this 2026.

Let the craziness, color, and chaos of Cebu dazzle and wow the start of the year—and let’s keep the party going right till the very end. Malipayong Bag-ong Tuig!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.