Enchanted Kingdom Unveils New AGILA The EKsperience Enhancements for 31st Anniversary

Enchanted Kingdom is strengthening its commitment to environmental sustainability and Philippine biodiversity as it celebrates its 31st Anniversary with a new set of enhancements to its award-winning flying theater attraction, AGILA The EKsperience: SARIBUHAY, this October.

As part of its Fiesta ng Saribuhay anniversary celebration, the theme park is introducing enhanced pre-show and post-show experiences designed to tell more meaningful stories about the country's rich natural heritage. The improvements aim to encourage guests to better appreciate Philippine biodiversity and become more mindful of protecting the environment.

One of the newest additions is Kwento ng Agila, an immersive walkthrough experience located at the entrance of the AGILA building. Combining visual effects and storytelling, the attraction gives visitors a closer look at the inspiration behind AGILA, the symbolism incorporated into its architecture, and how the attraction was developed by an all-Filipino creative and development team.

The walkthrough also introduces guests to the Philippine Eagle, locally known as the Agila, and the environment where it lives. Visitors can explore representations of its natural habitat while learning about other species that form part of its ecosystem.

The experience also highlights the Philippine eagle's lifecycle and conservation challenges, emphasizing its status as one of the world's critically endangered birds.

EK's efforts to promote eagle conservation build on its continuing partnership with the Philippine Eagle Foundation, including its adoption and ongoing support for the care and breeding of Enchanting Kagitingan, a male Philippine eagle.

The enhanced AGILA experience also goes beyond the building's atrium lobby. Through Augmented Reality (AR) technology, guests can use their smartphones to bring the landing queue toward the Enchanted Forest to life, adding another interactive element to the attraction.

Meanwhile, PUGAD, AGILA's in-house concept store, is also receiving a refreshed direction. The updated retail space will combine entertainment and educational elements to complement the attraction's overall theme and provide guests with a more immersive AGILA experience.

The existing AGILA facilities will continue to operate and remain available to guests during the improvements. The newly enhanced areas are scheduled to officially open on October 17, 2026.

The latest improvements build on the major reimagining of AGILA The EKsperience: SARIBUHAY in October 2025, nearly a decade after the attraction first opened. The renewed concept placed greater emphasis on sustainability, environmental awareness, and appreciation of the Philippines' natural heritage.

In January 2026, AGILA The EKsperience: SARIBUHAY received international recognition after being named Best ASEAN New Tourism Attraction by the ASEAN Tourism Association (ASEANTA).

Through its latest enhancements, Enchanted Kingdom continues to position AGILA not simply as a tourism attraction, but also as an immersive platform for learning about Philippine wildlife, biodiversity, and the importance of protecting the country's natural treasures.

EK celebrates its 31st Anniversary with Fiesta ng Saribuhay

Enchanted Kingdom is gearing up for its 31st Anniversary with a full month of events, live entertainment, special shows, food experiences, and other activities happening throughout October. After first announcing its anniversary celebration in late August, the theme park has now revealed the complete performer lineup for its highly anticipated Fiesta ng Saribuhay Concert, happening on October 17 at the Spaceport Grounds.

The concert will bring together Filipino music and rising local talent, featuring award-winning R&B hitmaker Dionela, P-pop girl group XONARA from 1Z Entertainment, indie band Sacred Red, and other emerging artists. EK's homegrown talents, SMS and Kingsmen, will also take the stage as part of the anniversary festivities.

The evening will end with Lipad ng Agila: A Pyromusical Fiesta, where colorful fireworks and symbolic visuals will light up the night sky, adding a spectacular finale to EK's anniversary celebration. The anniversary spirit will also take over the Park every weekend in October through the Fiesta ng Saribuhay Anniversary Parade.

EK Storyverse Characters will make their way through the Park's themed zones, bringing music, entertainment, and colorful moments to guests. On October 17, streetdance performers will also join the parade, creating an energetic opening celebration ahead of the main concert. Fitness and environmental awareness will come together during Run to 31: Takbo ng Saribuhay, a fun run scheduled for October 11.

The event is being held in partnership with the United RSBS Boulevard Stakeholders Federation (URSF) and celebrates biodiversity through fitness, community, and togetherness. Registration is currently available through the EK Online Store, with participants able to choose from 1.5K, 3K, and 5K routes.

EK's anniversary celebration will also feature new music from its homegrown performers. P-pop girl group SMS will release its own rendition of Lipad, while all-male vocal group Kingsmen has recorded a festive new version of Saribuhay.

Both tracks are set to be released on major music streaming platforms soon. Guests can also look forward to additional seasonal activities at the Agila Grounds. The Ube-Matcha Festival, happening from October 14 to 18, will highlight creative combinations of local flavors and other popular favorites.

Meanwhile, Palarong Pinoy will introduce a selection of skill-based activities inspired by traditional Filipino street games, adding a nostalgic and interactive experience for guests during the main anniversary festivities.

Food lovers will also have more options to explore as EK continues to welcome new tenant partners. Minimelts officially launched at the Park in September, while Mango Royal is scheduled to open on October 3.

With concerts, parades, fitness activities, new music, Filipino-inspired games, seasonal food experiences, and new dining choices, Enchanted Kingdom's 31st Anniversary is set to bring a month-long celebration of Filipino entertainment, culture, and Saribuhay to guests this October.

*Schedules are subject to change with prior notice.

For more information and updates on EK’s 31st Anniversary Celebration and its other events and offerings, visit https://www.enchantedkingdom.ph and EK’s official social media accounts on Facebook and TikTok, and on Instagram. 

AirAsia Philippines, Ushers in the Holiday Travel Season with 10.10 fares from P160

As the final quarter of 2026 begins, AirAsia Philippines is giving travelers another reason to start planning their next getaway with its 10.10 Double-Digit Sale, featuring one-way base fares from as low as PHP 160 to select domestic destinations.

Available from October 5 to 11, 2026, the promotion offers a generous travel period until August 31, 2027. This gives passengers more flexibility to plan their remaining Q4 trips, upcoming holiday getaways, and even vacations for 2027.

The AirAsia Philippines 10.10 Double-Digit Sale comes at an opportune time for Filipinos planning their trips for Undas 2026, giving travelers the chance to book their flights early and secure lower fares. Whether flying from Manila to the provinces for the holiday or returning to the capital afterward, passengers can take advantage of the promotional fares to plan ahead.

The long weekend also offers an opportunity for an international getaway, with AirAsia's network providing affordable options for travelers who want to spend the break outside the Philippines.

For domestic routes, one-way base fares from Manila start at P160 to Kalibo and Bacolod, P250 to Cebu and Tacloban, P260 to Iloilo, P380 to Cagayan de Oro, and P430 to Boracay.

Those planning an overseas trip can also find promotional fares starting at P730 to Kaohsiung, P830 to Macau, and P1,390 to Taipei.

Book early, plan ahead

With fuel prices continuing to affect airline operating expenses, travelers can make their budgets go further by planning ahead, comparing different travel dates, and taking advantage of promotional airfares when they become available.

For Filipinos traveling to the provinces during Undas, booking flights early can be a practical way to secure preferred schedules before seasonal travel demand increases.

The same strategy can be useful for those planning Christmas and New Year holidays, as well as travelers already preparing for their 2027 vacations. Securing promotional fares in advance can help travelers manage their overall trip budget and allocate funds for accommodations, activities, and other travel expenses.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries - Malaysia, Thailand, Indonesia, the Philippines and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 900 million guests, connecting people and communities across more than 150 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low-cost network carrier. It operates more than 250 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2025, it avoided 135,788 tonnes of CO2 emissions in 2025 through 19 fuel efficiency initiatives, achieving US$30,939,120 in fuel savings and over US$2,715,767 in shadow carbon cost reductions.

JCI Senate Philippines: Greater Impact, Stronger Nation

A Year of Leadership, Service, Flagship Programs, and Nationwide JCI Senate Engagement

The JCI Senate Philippines, under the leadership of National President 2025 Sen. Robert Go, together with the Philippine Jaycee Senate Foundation, led by Chairman Sen. Eduardo Ares Echem, continues to advance its commitment to leadership, public service, integrity, and nation-building through its nationwide programs and activities for 2026, TPAP.

Serving as the organization's 2026 Media Relations Officer is actress and public servant Sen. Angelica Jones Alarva of JCI Senate San Pablo City, popularly known as Ms. Flawless. She is also a Board Member of the 3rd District of Laguna, the National Public Relations Officer for Luzon of the Provincial Board Members League of the Philippines (PBMLP), and previously served as National Chairman of Project Watch in 2024. The national leadership team also includes National Executive Vice President Sen. Herbert Tang, National Secretary-General Sen. Christian Clemeno, and Sen. Agnes Rafanan Brazell of JCI Senate Kasadya Manticao, who serves as Special Assistant to National President Sen. Robert Go.

STRENGTHENING JCI SENATE CHAPTERS NATIONWIDE

Throughout 2026, National President Sen. Robert Go, together with Chairman Sen. Eduardo Ares Echem and members of the National Board, continued to strengthen the presence of JCI Senate Philippines by joining chapter inductions, anniversary celebrations, and other organizational activities held in different parts of the country.

Among the chapters and events visited were JCI Senate Manila, JCI Senate San Juan, JCI Senate Capiz, JCI Senate Kasadya Manticao, JCI Senate Batangas City, JCI Senate Lipa, JCI Senate Baguio, and JCI Senate Dagupan Bangus, along with activities held in Zamboanga and Davao, among others.

The national leadership also carried out chapter visitations with JCI Senate Davao del Norte, JCI Senate Zamboanga, and JCI Senate Estrellas de Zamboanga, reinforcing engagement with local chapters and members.

JCI Senate Philippines likewise expanded its international engagement when National President Sen. Robert Go and members of the National Board participated in JCI ASPAC 2026 in Niigata, Japan. Their participation included the Senate Opening Ceremony, Fusion Night, and Movie Night.

JCI SENATORS' BREAKFAST - SOUTH LUZON AREA

Last September 6, 2026, the JCI Senators' Breakfast - South Luzon Area was hosted by JCI Senate San Pablo City & JCI San Pablo Seven Lakes at Max Restaurant, San Francisco, Calihan, San Pablo City.

PROJECT WATCH MONTH: ADVOCATING TIME CONSCIOUSNESS AND HONESTY

One of the major highlights of June 2026 was Project Watch Month, which carried the advocacy theme “We Advocate Time Consciousness & Honesty.” The nationwide initiative promoted the values of punctuality, honesty, and personal responsibility among communities and students.

As part of the campaign, Board Member and Sen. Angelica Jones Alarva personally funded several Project Watch initiatives using her own resources. These included an Honesty Store, Mobile Kitchen, hand soaps, and wall clocks distributed to schools and communities across Laguna.

Among those reached by the initiative were DepEd Santiago 1 Elementary School, Santisimo Elementary School in San Pablo City, DepEd Rizal, and DepEd Nagcarlan, Laguna, as well as barangay officials and local communities.

The activities were supported by Congressman Amben Amante and members of the JCI Senate Philippines National Board, including National Executive Vice President Sen. Herbert Tang, National Secretary-General Sen. Christian Clemeno, MMJS President Sen. Dante Santiago, and JCI Senate San Pablo City President Sen. John Barbaza. Also participating were Provincial DepEd Laguna Schools Division Superintendent Dr. Edith Atendido, representatives from DILG Laguna, the Provincial Government with the support of Gov. Sol Aragones, Vice Mayor Aurelio Tuneneng, local government officials, and other partners.

The Sangguniang Panlalawigan of Laguna likewise expressed its support for Project Watch Month through a resolution authored by Hon. Angelica Jones Alarva, formally recognizing the initiative.

Project Watch Month activities were also carried out in different parts of the country, including Isabela, Bicol, Biñan, Cabanatuan City, and Nueva Ecija, reaching various schools, communities, and provinces.

Among the JCI leaders who participated were National Director Garry Galuterra of JCI Senate Isabela, Sen. Atty. Jeanette Uy of JCI Senate Legazpi, Sen. Jing Abarca of JCI Senate Biñan, and National Chairman Councilor Jojo Matias of JCI Senate Cabanatuan, Nueva Ecija, together with fellow JCI Senators and community partners.

FIVE FLAGSHIP PROJECTS: “GREATER IMPACT, A STRONGER NATION”

The JCI Senate Philippines continues to implement five major flagship programs designed to create meaningful and sustainable impact in communities nationwide.

1. KASAMBAHAY KASAMBUHAY 2026

“All-Around sa Bahay, All-Heart sa Buhay”

The program recognizes the valuable contributions of Filipino household workers through the Kasambahay Kasambuhay Awards 2026. Ten outstanding winners will receive ₱100,000 each, together with TESDA scholarships and Kasambuhay packages. The program is sponsored by Palawan Pawnshop, Palawan Express Pera Padala, and JCI Senate Philippines.

National Chairman: Sen. Rosalind Ngo

2. PROJECT WATCH

“We Advocate Time Consciousness & Honesty”

Project Watch continues its nationwide campaign promoting punctuality, honesty, discipline, and responsible citizenship among students and communities. The Search for the Outstanding Project Watch Schools is now set to begin. Nominations and bids: October 15–30, 2026. Awarding Ceremony: December 6, 2026.

National Chairman: Sen. Jojo Matias

3. THE OUTSTANDING FILIPINO PHYSICIAN - TOFP

“Making a Difference in the Lives of Many”

The program honors Filipino physicians whose dedication and service have made a meaningful difference in the lives of their fellow Filipinos.

National Chairman: Sen. Doc. Paul Camiña

4. GREENLINK

“For a Greener Philippines”

GREENLINK promotes environmental responsibility, sustainability, and community participation through tree-planting and other environmental initiatives. One of the major activities was the GREENLINK Flagship Project Launch and Tree Planting Activity held in San Mateo, Norzagaray, Bulacan, in cooperation with the lead chapter, JCI Senate Bulacan.

National Chairman: Sen. Emman Mateo

5. THE OUTSTANDING FILIPINO - TOFIL

“Legacy of Service”

TOFIL continues to recognize outstanding Filipinos whose lives and achievements demonstrate a lasting legacy of service to the nation.

National Chairman: Sen. Dino Ferdinand Galido

GRAND RAFFLE DRAW 2026

Last August 15, 2026, the JCI Senate Philippines successfully held its Grand Raffle Draw at the Manila Elks Club in Makati City. The event was led by Committee Chairman Sen. Agnes Rafanan Brazell and attended by National President Sen. Robert Go, Chairman Sen. Eduardo Ares Echem, members of the National Board, and JCI Senators representing different chapters nationwide.

8TH PRESIDENT CUP FUNDRAISING GOLF TOURNAMENT

The JCI Senate Philippines likewise successfully conducted the 8th President Cup Fundraising Golf Tournament, bringing together JCI Senators, leaders, partners, and supporters for fellowship and fundraising in support of the organization's continuing programs.

National Chairman of Golf JVG Cup: Sen. Mark Sta. Maria

THE 1ST JOAQUIN V. GONZALEZ CUP 2026

Honoring the World's First JCI Senator

September 2, 2026 | Royal Northwoods Golf Course, Bulacan

The historic Joaquin V. Gonzalez (JVG) Cup brought together the national leadership and members of the JCI Senate community. Among those present were National President Sen. Robert Go, Chairman Sen. Eduardo Ares Echem, NEVP Sen. Herbert Tang, NC Sen. Johnny Fetalvero, MMJS President Sen. Dante Santiago, members of the National Board, and fellow JCI Senators.

JCI SENATE PHILIPPINES GIVES BACK TO G.A.L.A. FOUNDATION

G.A.L.A. Foundation – Gabay Sa Landas

SG Sen. Johnny Fetalvero, Golf Chairman Sen. Mark Sta. Maria, and 2026 NEVP Sen. Herbert Tang visited the G.A.L.A.

Foundation (Gabay Sa Landas), a shelter that cares for abandoned children. They brought food, school backpacks, and fun activities for the children. Proceeds from the 1st Joaquin V. Gonzalez Golf Cup were also donated to support the foundation and its mission of providing care and assistance to abandoned children.

“Service to Humanity Is the Best Work of Life.”

TOFIL PRESS CONFERENCES

The Outstanding Filipino (TOFIL) program also successfully conducted press conferences in Davao and Batangas present at the event were National Director, Verne De La Cruz, Sen Angelica Jones Alarva and PJSF Chairman Eduardo Echem, TOFIL National Chairman Sen. Dino Ferdinand Galido, together with National President Sen. Robert Go, NEVP Sen. Herbert Tang, TOFIL Sponsor by NP Bobby Alvarez, members of the National Board and other distinguished guests.

The press conferences highlighted the continuing mission of TOFIL to recognize Filipinos whose accomplishments and service contribute to nation-building.

LOOKING AHEAD: JCI SENATE PHILIPPINES 58TH ANNIVERSARY

The JCI Senate Philippines will celebrate its 58th Anniversary on October 7, 2026, at Metro Centre Hotel, C.P.G. Avenue, Tagbilaran City, Bohol.

This milestone celebration will bring together JCI Senators and leaders from different chapters to honor the organization's rich history and continuing commitment to service.

2026 JCI SENATE NATIONAL CONVENTION - CEBU

Following the anniversary celebration, the JCI Senate Philippines will hold its JCI Senate Philippines 2026 National Convention on October 8-10, 2026, in Cebu, Philippines.

“3 Days of Connection, Leadership and Unforgettable Experiences!”

The convention is hosted in partnership with JCI Senate Cebu and is expected to bring together JCI Senators from across the country for fellowship, leadership development, networking, and the celebration of shared accomplishments.

A YEAR OF SERVICE, UNITY, AND GREATER IMPACT

The activities of JCI Senate Philippines throughout 2026 reflect its continuing commitment to building stronger communities through leadership and service.

From Project Watch and environmental programs to recognition programs, fundraising activities, chapter visitations, international engagements, and nationwide community initiatives, JCI Senate Philippines continues to demonstrate the spirit of responsible leadership and volunteerism.

Under the banner:

“GREATER IMPACT, A STRONGER NATION”

JCI Senate Philippines remains committed to working with its chapters, partners, government institutions, schools, communities, and fellow JCI Senators in creating programs that inspire action and leave a meaningful legacy of service.

Written and reported by:

Honorable Angelica Jones Alarva

Board Member 3rd District of Laguna

Media Relations Officer, JCI Senate Philippines

PRO Luzon, Provincial Board Member

League of the Philippines

The Philippines Brings Mindoro to Yeosu 2026: An Immersive Journey Through Island Culture, Art and Conservation

The Philippines is set to showcase Puerto Galera and Mindoro Island at the World Island Fair Yeosu Korea 2026, presenting an immersive exhibition that brings together contemporary art, Indigenous heritage, marine biodiversity, wildlife conservation, and live performance.

Among the 30 participating islands, the Philippine pavilion takes an artistic and immersive approach to storytelling, inviting visitors to experience Mindoro not simply as a travel destination, but as a living island where culture, biodiversity, and conservation are closely connected.

The Philippine participation also builds on the longstanding relationship between Yeosu and Puerto Galera. Puerto Galera previously hosted successive World Congresses of the Most Beautiful Bays in the World in 2014 and 2016. A decade later, Yeosu has invited Puerto Galera to represent Mindoro and the Philippines at the World Island Exhibition, providing approximately US$75,000 in in-kind support.

Art as a tool for conservation

Produced by D’ABOVILLE Foundation & Demo Farm, Inc. (DAF) and Puerto Galera Most Beautiful Bay, Inc. (PGMBBI), the Philippine pavilion is curated and directed by Maïa d’Aboville, Executive Director of both organisations and Project Director & Curator of the Yeosu participation.

Since 2004, D’ABOVILLE Foundation has been working across Mindoro to advance initiatives at the intersection of biodiversity conservation, Indigenous rights, sustainable agriculture, and eco-cultural tourism. Its work places particular emphasis on protecting the critically endangered Tamaraw and conserving the unique ecosystems that make Mindoro ecologically significant.

Photo credit: Tamaraw (Bubalus mindorensis) photo by Andrew Tilker (Re:wild) for Thriving Together with Tamaraw, 2026

Under the leadership of its new Executive Director, D’ABOVILLE Foundation (DAF) is increasingly turning to art, culture, and storytelling as tools for environmental education and conservation awareness. Through exhibitions, film, photography, literature, and cultural programming, the foundation seeks to bring environmental issues to broader audiences in engaging and accessible ways.

At Yeosu, this approach is represented through a striking collection of creative and educational works. A large suspended manta ray sculpture by Puerto Galera-based Studio Bahai Anino serves as one of the pavilion’s visual highlights, complemented by large-scale underwater photography, paintings by Puerto Galera-based artists Henri Lamy and Wilfredo Legaspi Rufon, environmental films, Mangyan cultural heritage, and educational materials.

The pavilion takes visitors on a journey through Mindoro’s diverse environments — from the depths of Puerto Galera’s marine ecosystems to the forests and mountains of the island. Along the way, the critically endangered Tamaraw emerges as a powerful symbol of Mindoro’s environmental challenges and conservation efforts.

Visitors will also have the opportunity to read a selection of children’s books from Lombosco Publications, highlighting environmental education while introducing audiences to the cultural heritage of Mindoro and Puerto Galera.

A project made possible through friendship

The organisers extend their special gratitude to Andy Locsin and the Locsin family, whose support played a fundamental role in making the Philippine participation possible. The Locsin and d’Aboville families share a longstanding friendship, as well as a shared commitment to Puerto Galera and the preservation of its natural heritage.

The organisers also express their sincere appreciation to the World Island Fair Yeosu Organizing Committee for its professionalism, generosity, warm hospitality, and exceptional spirit of collaboration throughout the project. Their support and cooperation contributed significantly to bringing the Philippine pavilion and its story of Mindoro to the international stage.

Island Friends Day: tradition becomes contemporary

On September 27–28, the Philippine presentation moves to Yeosu’s spectacular main outdoor stage for Island Friends Day.

Photo credit: Award-winning dance company: Daloy, created by Ea Torrado (top right) – Photography by Jyllan Bitalac Shot at Espacio Creativo Escolta (@espaciocreativo.escolta)

Award-winning Daloy Dance Company, led by Artistic Director and choreographer Ea Torrado, will present Agos, a new live performance created specifically for Yeosu and developed in dialogue with Torrado’s original film Bari-Bari.

The performance features choreography by Julienne Depatilo and Sebio Guevara, with dancers performing against three enormous LED screens. A central screen descends during the presentation, revealing the sea horizon behind the stage and creating a striking connection between the performance and Yeosu’s coastal setting.

Rather than presenting traditional Philippine dance as a static cultural display, Agos takes a contemporary approach, transforming ancestral movement and Filipino cultural memory into a living artistic language. Through movement and visual storytelling, the performance explores themes of nature, identity, and environmental stewardship.

It presents a vision of the modern Philippines — deeply rooted in tradition while continuing to evolve.

From Yeosu to the next chapter

The Yeosu presentation is part of DAF’s wider commitment to using culture to build awareness and support for conservation.

On November 9, 2026, D’ABOVILLE Foundation will hold its Annual Board Meeting and Cocktail Reception at Alliance Française de Manille, bringing together partners, supporters, conservation practitioners and friends of the Foundation.

The evening will reveal a new and exciting Tamaraw conservation initiative and offer an opportunity to discover how to support DAF’s growing work across Mindoro.

The story does not end in Yeosu. Join us in protecting Mindoro’s future.

TECNO Unveils CAMON SLIM 5G Through “The Living Cover Runway”

More than a smartphone launch, TECNO transformed the debut of CAMON SLIM 5G into a living fashion editorial, bringing together technology, Filipino design and the real stories of women behind “Make It Lighter.

What if a smartphone launch felt less like a technology presentation and more like stepping into a fashion magazine cover brought to life?

That was the concept behind TECNO’s Philippine launch of the new CAMON SLIM 5G, unveiled through “MAKE IT LIGHTER: The Living Cover Runway.” Blending fashion, technology and storytelling, the launch placed modern Filipino women at the heart of the experience, highlighting their personal style, ambitions, everyday roles and individual journeys.

Instead of focusing solely on specifications and traditional product demonstrations, TECNO transformed the launch into a visual interpretation of “Make It Lighter.” The concept captured both the character of the new smartphone and the women it was designed for—a device with an exceptionally slim and portable form, while still offering the capabilities needed to keep pace with today’s dynamic lifestyles.

For Filipino women balancing careers, commutes, family, friendships, passions and personal aspirations, being “lighter” is not necessarily about doing less. It can also mean discovering smarter and more effortless ways to carry what matters. At the CAMON SLIM 5G launch, that message moved from concept to runway.

Not Models. Living Covers.

At the heart of the launch was The Living Cover Runway, which brought together 15 Filipino women representing different backgrounds, professions and stages of life.

The lineup featured celebrities and content creators alongside entrepreneurs, working mothers, businesswomen, women in technology, community builders and other inspiring Filipinas whose identities go beyond a single profession or title.

Built around the idea that every woman is the cover of her own story, the runway presented each participant as more than a model. Her name and identity appeared on the LED screen as she entered the stage, carrying the CAMON SLIM 5G. A short narration then offered a glimpse into her personal journey—what she does, what she carries in her everyday life and how she personally defines what it means to “Make It Lighter.”

15 Women, 15 Different Definitions of Strength

TECNO deliberately avoided defining the “CAMON woman” through a single identity. Instead, the Living Cover Runway brought together women whose different experiences reflected the many ways modern Filipinas navigate life, work, family and personal aspirations.

For solo working mom and advertising professional Ely Halig, the message centered on embracing motherhood without losing her individuality. As a breadwinner and competitive padel player, Ely’s story reflects her belief that becoming a mother does not mean making herself smaller. For her, making life lighter means creating space for her career, her daughter and the interests and identity that remain uniquely hers.

Twinkle Dimayuga offered another perspective through her journey as a solo mother and community advocate. Her experience eventually led to helping build MAMA — Mothers Advocating through Ministry and Action, turning her personal journey into an avenue for collective support. Her interpretation of “lighter” highlights the value of recognizing that strength does not always mean carrying everything alone, and that allowing others to help can also be part of finding a way forward.

The runway also celebrated stories of reinvention, creativity, identity and personal growth, featuring personalities including Aubrey Miles, Carlyn Ocampo, Fuschia Anne Ravena, Max Collins and Megan Young.

Taking the lead in the finale was Megan Young, actress, host and Miss World 2013, whose journey through pageantry and entertainment reflected the event’s celebration of women who continue evolving beyond a single title. Her Living Cover moment brought together the confidence, style and sense of possibility that defined the launch.

Together, the women transformed the runway from a conventional celebrity fashion showcase into a moving portrait of modern Filipina life, highlighting the many meanings of identity, ambition and making life lighter.

Burgundy Red Becomes a Fashion Language

The fashion direction for the evening centered on Burgundy Red, the signature hero color of the CAMON SLIM 5G. All 15 runway looks incorporated burgundy as a unifying visual element, while allowing each outfit to take on a distinct interpretation based on the woman wearing it.

Instead of matching gowns or a conventional pageant-inspired aesthetic, the styling drew from modern Filipiniana, incorporating structured silhouettes, translucent fabrics, fluid draping, pleats and movement to reflect the personality and story of each participant.

Some designs emphasized discipline, confidence and structure, while others featured softer layers that conveyed transition, vulnerability or freedom. Details inspired by each woman’s career, passions, family history and personal turning points further transformed every look into an individual fashion story.

A Launch Designed Like a Living Magazine

The editorial concept of “MAKE IT LIGHTER: The Living Cover Runway” extended far beyond the fashion stage. From the moment guests arrived, the entire event was designed to feel more like entering the pages of a fashion magazine than stepping into a conventional technology launch.

The experience unfolded across several spaces, including the Arrival Salon, portrait displays, product experience areas and ultimately the main editorial runway. Each zone was intentionally designed to reveal another part of the same overarching story.

The arrival area continued the fashion-forward direction, incorporating modern Filipiniana elements and a more hospitality-inspired atmosphere instead of the visual clutter often associated with traditional smartphone launches.

At the heart of the experience, however, was still the CAMON SLIM 5G. As TECNO’s new ultra-slim imaging flagship for the Philippines, it combines a 6.39mm ultra-slim body and 6,000mAh battery with a 50MP Sony LYTIA™ 700C main camera, Super-Zoom FlashSnap and TECNO Universal Tone imaging.

Rather than treating fashion and technology as separate worlds, the launch demonstrated how closely the two now intersect in modern lifestyles. A smartphone is no longer simply a device people operate—it is something they hold, carry, photograph with and bring along through almost every part of their day.

A First Glimpse at Angélica Dass and the Stories Beyond the Runway

The evening also offered a preview of another chapter in TECNO’s ongoing work with Filipino women, this time through a collaboration with acclaimed artist and photographer Angélica Dass.

Portraiture became an important part of the launch experience, supporting a wider exploration of women beyond the conventional labels often used to define them. Within the event concept, the photographed women served as an emotional thread connecting individual portraits with the personal stories shared throughout the launch.

The Philippine chapter will take a closer look at working women, particularly working solo mothers and the communities around them, through the lens of diskarte—the adaptability, wisdom and resourcefulness women draw on as they navigate their own paths forward.

Rather than focusing solely on hardship or sacrifice, the project aims to explore a more personal question: Who are they beyond the labels placed on them?

More details from TECNO’s collaboration with Angélica Dass are set to be revealed later in October.

Making Technology Feel Closer to Real Life

At the heart of The Living Cover Runway was the woman TECNO envisioned as the audience for the CAMON SLIM 5G—a modern Filipina whose life cannot be defined by a single role. She can be a professional during the day, a daughter or mother at home, a content creator after work, a friend in the evening, and an individual with dreams and ambitions that are uniquely her own.

Rather than presenting one ideal image of the modern Filipino woman, TECNO brought different stories, identities and experiences together on one runway. Each woman represented a different way of navigating a full and constantly changing life.

This became one of the strongest expressions of “Make It Lighter.” The concept was not about suggesting that life should suddenly become easier or less demanding. Instead, it was about creating technology, design and experiences that recognize how much people already carry—and finding thoughtful ways for technology to move naturally alongside them.

With the CAMON SLIM 5G, TECNO translated that philosophy beyond technical specifications and into a fashion-led experience. The smartphone was presented not simply as a new device, but as part of the style, movement and everyday experiences of the modern Filipino women it was created to speak to.

Because every woman carries a story of her own.

And every woman deserves to be the cover of it.

Availability & Pricing in the Philippines

The CAMON Slim 5G is available in burgundy red, matisse black, and rebel pink during the pre-order period. It will also be available in 3D white next month.

The 256+8 is available all online and offline priced at ₱ 27,999; and the 128+8, priced at ₱24,999 is available via TikTok Shop only. 

For more product and pre-order details, visit: https://bit.ly/4iKb0AM

About TECNO 

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. 

For more information, please visit TECNO’s official site: www.tecno-mobile.com. 

Follow TECNO Philippines: 

Facebook: https://web.facebook.com/TECNOMobilePH

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HUAWEI WATCH GT 7 Series and WATCH D3 Now Available for Pre-Order Starting at PHP 14,999

HUAWEI is bringing smarter sports performance and proactive health management to the wrist with the HUAWEI WATCH GT 7 Series and HUAWEI WATCH D3, now available for pre-order in the Philippines starting at PHP 14,999.

HUAWEI WATCH GT 7 Series: Smarter Training Meets Premium Design

The HUAWEI WATCH GT 7 Series brings together smart performance and refined craftsmanship, combining advanced materials with a sophisticated design. Its construction features an aerospace-grade titanium alloy case and nanocrystal ceramic bezel, while the Pro version is enhanced with durable sapphire glass for a premium finish. The series also introduces HUAWEI’s first-ever EasyCross strap, featuring an innovative tuck-under design that creates a sleek, streamlined profile while providing a secure and comfortable fit for all-day wear.

Accurate and Comprehensive Sports and Health Tracking

The HUAWEI WATCH GT 7 Series is designed to help users stay on track with the Sunflower Positioning System, enhanced by AI-XDR Positioning for more precise GPS tracking, even when signals are temporarily obstructed. Supporting its navigation and wellness capabilities is HUAWEI TruSense, which delivers accurate cardiovascular health insights alongside other important health and wellness metrics.

More than a fitness tracker, the HUAWEI WATCH GT 7 Series brings together advanced sports performance monitoring and long-term wellness insights in a connected smartwatch experience. With more than 100 sports modes, including advanced cycling plans and a variety of outdoor activities, users can access detailed performance metrics tailored to different sports.

The series also introduces the Diabetes Risk Study, while the Coronary Heart Disease Study¹ is exclusively available on the HUAWEI WATCH GT 7 Pro.

AI That Gives Smarter Training with Battery That Keeps Up

The HUAWEI WATCH GT 7 Series transforms workout data into practical insights through AI-powered features designed to support users throughout their fitness journey. AI Workout Analysis¹ delivers post-workout coaching and recovery insights, while the Physical Readiness score helps users better understand whether their body may be ready for more activity or could benefit from additional recovery.

Built for both extended training sessions and everyday wear, the HUAWEI WATCH GT 7 Series offers up to 21 days of battery life, reducing the need for frequent charging. The smartwatch is also compatible with both iOS and Android devices, making its connected fitness experience accessible across major mobile platforms.

HUAWEI WATCH D3: Accurate 24/7 Blood Pressure Monitoring for Comprehensive Cardiovascular Health Management

For users looking to take a more proactive approach to cardiovascular wellness, the HUAWEI WATCH D3 brings HUAWEI’s latest health innovations into a slimmer, lighter, and more wearable design.

Building on HUAWEI’s pioneering wrist-based Ambulatory Blood Pressure Monitoring (ABPM) technology, the HUAWEI WATCH D3 offers a more comfortable 24-hour blood pressure monitoring experience. Its design is intended to make long-term monitoring more convenient and less disruptive while maintaining measurement accuracy.

An upgraded measurement schedule reduces daily blood pressure inflations from 27 to just 7, while continuing to support 24-hour monitoring through its ultra-narrow airbag strap and internationally tested measurement technology.

The HUAWEI WATCH D3 also provides a broader picture of everyday wellness through Health Glance, which brings multiple health metrics together in one convenient view. Users can additionally access CE-certified ECG and PPG, advanced health research features covering coronary heart disease and diabetes risk, and On-wrist Health Community, helping support more connected personal and family health management.

AI-Powered Insights for Everyday Health Management

The HUAWEI WATCH D3 goes beyond health monitoring by helping users gain a better understanding of their daily health habits. 

Its Multi-dimensional Blood Pressure Reminders, Daily Blood Pressure Summary, and AI-powered Health Insights work together to turn daily readings into meaningful health trends. By making these insights easier to understand over time, the smartwatch helps users build greater awareness of their cardiovascular health.

Pre-Order Now and Enjoy Exclusive Launch Benefits

Customers can now pre-order the HUAWEI WATCH GT 7, HUAWEI WATCH GT 7 Pro, or HUAWEI WATCH D3 and enjoy exclusive launch benefits.

Pre-order Offers

• PHP 4,000 discount (applied to promo price)
• Free HUAWEI FreeBuds SE 2 (worth PHP 1,999)
• Free 1-Month HUAWEI Health+ Membership (worth PHP 129)
• Free 1-Month HUAWEI Watch Face VIP (worth PHP 289)
• 2-Year Warranty (1-year standard + 1-year extended) worth PHP 1,999

HUAWEI Online Store

• Up to PHP 5,500 early bird discount (October 2-10), HUAWEI WATCH GT 7, HUAWEI WATCH D3.

Shopee, Lazada, TikTok Shop

• HUAWEI WATCH GT 7 Series: PHP 4,000 discount (October 2-10), Shopee, Lazada, TikTok
• HUAWEI WATCH D3: PHP 4,000 discount (October 2-10), Shopee, Lazada, TikTok

Lazada Exclusive Offers for HUAWEI WATCH GT 7 Series

Starting October 2, customers who pre-order the HUAWEI WATCH GT 7 Series via Lazada can enjoy additional benefits as part of Lazada’s Super New Arrival Campaign:

• An additional PHP 400 discount when paying via GCash
• FREE ClassPass credits for both new and existing users
• FREE adidas bag worth approximately PHP 3,000 for the first 50 buyers during Lazada's Super New Arrival promo (only on October 7)

mWell Health Pass Gift Code

The first 100 customers at each participating HUAWEI Experience Store who claim their HUAWEI WATCH GT 7 Series or HUAWEI WATCH D3 orders will receive a complimentary PHP 399 mWell Health Pass Gift Code. The gift code can be redeemed until December 31, 2026, and remains valid for three months from the date of redemption.

Each mWell Health Pass Gift Code includes a free 24/7 online doctor consultation, along with a free prescription, medical certificate, and laboratory referral. These services can be conveniently accessed through the user’s mWell Health ID.

This offer is available only at select stores:

1. HUAWEI Experience Store SM Megamall
2. HUAWEI Experience Store Market Market
3. HUAWEI Experience Store Glorietta
4. HUAWEI Experience Store SM Cebu
5. HUAWEI Experience Store SM MOA
6. HUAWEI Experience Store  SM North EDSA
7. HUAWEI Experience Store  SM Marikina
8. HUAWEI Experience Store SM Davao Ecoland
9. HUAWEI Experience Store SM Sta Rosa
10. HUAWEI Experience Store SM Pampanga

Pre-order now and experience HUAWEI's latest generation of smarter sports and smarter health. Visit HUAWEI’s official website or social media accounts (Facebook | Instagram) for more updates.

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. HUAWEI Consumer BG is one of HUAWEI's three business units that covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

 

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