Spark joy in the bathroom with American Standard

For many of us, the bathroom is one of the spaces in our homes that we enjoy because of the therapeutic effects it can provide - while it is where we clean our bodies, it can also cleanse our minds by allowing us to relax and enjoy some much-needed me-time.

However, discolored toilets, rusty hand showers, stubborn stains, and even overcrowded countertops and surfaces can all have a negative impact on our moods.

Fortunately, American Standard, a leading brand in sanitary ware, ensures that our bathroom remains a safe space that consistently brings us joy with its "Spark Joy in Every Bathroom" promotion, which offers up to 30% off premium collections such as e-Lite, Loven, Touchless, and DuoStix until November 30, 2024.

To create a more vibrant atmosphere in the bathroom, replace your hand shower with the DuoStix Hygiene Spray, which is available in Chrome & Matte Black, Chrome & Glossy White, and Full Glossy White. It can even be combined with the HygieneClean System to provide easy and stress-free personal time in the bathroom. 

Bathroom installations can help to prevent overcrowded surfaces. For example, the Loven Collection includes stylish and functional toilet showers with the toilet tank cover serving as extra surface space for personal belongings or colorful accessories. Similarly, the basin can be set on a countertop and adorned with hand towels, soaps, and scented candles.  

Don't pass up this opportunity to transform your bathroom into a peaceful oasis that brings you joy. Visit your nearest American Standard location to receive exclusive discounts on the "Spark Joy in Every Bathroom" promotion. 

Customers can also check the availability of the collection in their local area by visiting the American Standard website https://www.americanstandard.ph/. 

Follow American Standard on Facebook and Instagram for more updates.

ABOUT AMERICAN STANDARD

As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers.

ABOUT LIXIL 

LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including LIXIL, GROHE, American Standard, INAX, and TOSTEM. Over 70,000 colleagues operating in 150 countries are proud to make products that touch the lives of more than a billion people every day.

LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.

Chef Aybs' Paragis Tea launches new campaign with the Gonzaga Family as Brand Ambassadors

"Paragis Everyday, Paragis Healthy."

Chef Aybs' Paragis Tea, a proudly Filipino brand dedicated to natural wellness, is thrilled to announce a new partnership with the Gonzaga Family, including Alex Gonzaga, Pinty Gonzaga, and Bonoy Gonzaga, as official brand endorsers. This collaboration marks the start of a campaign to promote the health benefits of Paragis grass and the wellness-oriented lifestyle that Chef Aybs advocates.

A Journey Rooted in Tradition

Chef Aybs' Paragis Tea stands out due to its unique processing method. Chef Aybs ensures that the tea retains all of its nutritional and healing properties by drying and preparing the Paragis grass in an old-fashioned, meticulously guarded method. This artisanal method, passed down through generations, maintains the tea's detoxifying, anti-inflammatory, and immune-boosting properties while providing a smooth, rich flavor in each cup. These health benefits demonstrate the efficacy of Paragis Tea, providing reassurance and confidence to those who incorporate it into their wellness routines.

Statements from the Gonzaga Family

Alex Gonzaga, known for her dynamic and fun personality, is excited about this partnership.

"I've always been passionate about health and wellness, and finding products that are not only natural but truly effective is so important to me. Chef Aybs' Paragis Tea has become part of my daily routine—it's a simple way to detox and feel energized. I'm thrilled to be part of this journey and share it with my family and all of you!" ~Alex Gonzaga

Pinty Gonzaga, a believer in natural remedies.

"As a mother, I'm always looking for ways to keep our family healthy. Chef Aybs' Paragis Tea is a product that I trust because it's rooted in tradition and made with care. It's an honor to represent something that aligns with our values of well-being and family." ~Pinty Gonzaga

Bonoy Gonzaga emphasizes the tea's benefits for overall wellness.

"Taking care of our health has always been important to us, and Chef Aybs' Paragis Tea makes it easy. It's refreshing and full of natural benefits, and I've noticed a real difference since I started drinking it. We're excited  to be part of this campaign and show everyone how Paragis Tea can fit into their daily lives." ~Bonoy Gonzaga

The Wellness Tradition of Chef Aybs' Paragis Tea

Chef Aybs' story began in 2017, when she saw her grandmother use boiled Paragis grass (Eleusine Indica) to treat arthritis symptoms. This inspired Ayb to fully explore Paragis' detoxifying, anti-inflammatory, and antioxidant properties. She created a convenient tea bag format, allowing everyone to reap the health benefits of Paragis. This convenient format allows Paragis Tea to seamlessly integrate into your daily routine, making it a hassle-free addition to your wellness journey.

Chef Aybs' Herbal Tea now offers a variety of natural products, all made with the same commitment to quality and wellness. The collaboration with the Gonzaga family aims to inspire Filipinos to live a healthy lifestyle and incorporate Paragis Tea into their daily wellness routines.

Join the Wellness Movement with Chef Ayb's

The Gonzaga family's support will enable Chef Aybs' Paragis Tea to reach even more Filipinos looking for safe, all-natural health solutions. The Gonzagas will provide entertaining content for the campaign, such as social media posts and videos showing how Paragis Tea fits into their everyday routines.

Experience the power of nature with Chef Aybs' Paragis Tea. For more information, visit Chef Aybs' Paragis Tea, follow us on social media for updates and promotions or message us 0908-89PRGIS (0908-8977447).

#Flavorfest returns to McDonald's with Wild West Sauces and Tropical Fizz drinks

“After the first FlavorFest in June, we’re excited to introduce another dimension to our iconic Chicken McNuggets with the Cheesy Smoked Chili sauce and the returning Classic Ranch. And to complete this delicious taste experience would be a pairing of delicious drinks. Our fans would be delighted to sip and chill with our new Fruit Fizz flavors -- Green Apple Fizz and Mango Passion Fizz!" ~Ashley Santillan, McDonald’s Marketing Director

Fans of last June's McDonald's Flavor Fest will be delighted when it returns with Wild West-inspired Chicken McNuggets Sauces and Tropical Fruit Fizz Drinks. Prepare for the return of Classic Ranch sauce, the introduction of all-new Cheesy Smoked Chili sauce, and an irresistible refreshing beverage with Tropical Green Apple Fizz and Mango Passion Fizz!

Dip your favorite Chicken McNuggets into the bold Cheesy Smoked Chili, which includes chipotle, bell peppers, and mild spiciness. You can also try the savory, herb-infused Classic Ranch. For a taste of paradise, try the refreshing and fruity Green Apple Fizz or the delightful Mango Passion Fizz, which combines mango and sweet-tangy passion fruit!

Those who are eager to experience the Flavor Fest through the McDonald's App will have the opportunity!  Users of the app can redeem an exclusive 6-pc. starting on October 10. Get a 44% discount on Chicken McNuggets with 1 FREE new sauce and 1 FREE fruit fizz drink for just PHP 99! Additionally, for just PHP 69, they can drink their way into a tropical paradise with a Buy One Take One Fruit Fizz drink! Only drive-thrus, dine-in, and takeout are available for these McDonald's app deals at all locations across the country.

Barkadas can also relish a special 20-piece Chicken McNuggets Bundle for delivery, which includes two fruit fizz drinks, four sauces, and 20 nuggets! Through the GrabFood, Foodpanda, and McDelivery apps, this deal will be accessible.

McDonald's Chicken McNuggets new sauces and fruit fizz drinks are available starting October 10 for a limited time only via Dine-in, take-out, Drive-thru, or Delivery. Hurry, enjoy them while they're still here via dine-in, take-out, and drive-thru channels. For more information, visit McDonalds.com.ph, or follow on Facebook, and on Instagram.

About McDonald’s Philippines

McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 750 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.

A Golden Partnership: MOWELFUND and City of Dreams Manila's Historic Collaboration with the Manila International Film Festival (MIFF) and the Metro Manila Film Festival (MMFF)

(L-R): Ms. Bing Viray, Project Director (Media Puzzle Holdings Corp.); Ms. Cherry Ann Carrera, President (Media Puzzle Holdings Corp.); Mr. Raul Putong, Chief Operating Officer (MIFF); Atty. Rochelle Macapili - Ona, Executive Director (MMFF); Chairman Romando S. Artes, Chairman (MMDA); Ms. Charisse Chuidian, Vice President for Public Relations (City of Dreams Manila); Ms. Boots Anson Roa, Chairwoman (MOWELFUND); Ms. Gina Alajar, Board Member (MOWELFUND); Mr. Joey Roa, Welfare Director (MOWELFUND); and Mr. Jim Baltazar, Director (CMB Film Services).

In a remarkable prelude to this year's much-anticipated Golden Celebration of the Metro Manila Film Festival (MMFF), a ceremonial contract signing took place in City of Dreams Manila, signaling an important step in the partnership between the MMFF and the Manila International Film Festival (MIFF). This event not only marks a significant milestone for both organizations, but it also sets the tone for what is expected to be a historic year in the Philippine entertainment industry.

As part of its 50th anniversary celebrations, the Metro Manila Film Festival has named City of Dreams Manila as its Official Event Partner for the Golden Gala on November 11, 2024. This prestigious collaboration with one of the country's top luxury resorts emphasizes the significance of the event, promising an unforgettable evening of glamour, entertainment, and philanthropy. The Golden Gala, held at City of Dreams Manila, will bring together a distinguished audience of celebrities, industry leaders, and influential figures to celebrate the best of Philippine cinema while also strengthening the country's ties to the global film community.

The Movie Workers Welfare Foundation, Inc. (MOWELFUND), a nonprofit that has spent the last 50 years advocating for the rights of underrepresented workers in the Philippine film industry, was notably present at the ceremonial signing. The significance of this event was further reinforced by Chairwoman Boots Anson Roa, Board Member Ms. Gina Alajar, and Welfare Director Mr. Joey Roa, who proudly represented MOWELFUND's commitment to social welfare, education, and the preservation of film heritage.

Key Panelists from MMFF and MOWELFUND together with their Brand Partners.

Prominent members of the Manila International Film Festival (MIFF), the Metro Manila Film Festival (MMFF), and their initial roster of brand and media partners convened for the event. Among the notable attendees were Chairman Romando S. Artes from the Metro Manila Development Authority (MMDA), Atty. Rochelle Macapili-Ona, Executive Director of MMFF, Ms. Charisse Chuidian, Vice President for Public Relations of City of Dreams Manila, Mr. Raul Putong, Chief Operating Officer of MIFF, Mr. Jim Baltazar, Director for CMB Film Services, along with Ms. Cherry Ann Carrera, CEO of Media Puzzle Holdings Corp., and Ms. Bing Viray, Project Director for Media Puzzle Holdings Corp. The MMFF and MIFF also recognized their esteemed brand partners, including Shantal’s Beauty & Wellness Products, represented by CEO and Founder Ms. Rossel “Shantal” Dimayuga; Brenan Global, represented by CEO Ms. Brenda So; Wow Glow, owned by Ms. Mariz Villanueva and Mr. Vlad Villanueva; and Gluta Skin, represented by CEO Ms. Lira Lacsamana. Additionally, gratitude was extended to media partners such as PhilStar, Philippine Daily  Inquirer, MBC Media Group, Manila Times, and Manila Standard.

This ceremonial signing begins a new era for the Philippine entertainment industry. As we count down to the 50th edition of MMFF, we are on the verge of a historic moment that will not only celebrate Filipino cinema's rich heritage but also catapult it into international prominence. The MMFF 50th Golden Gala on November 11 at City of Dreams Manila promises to be more than just an event; it will be a watershed moment in the industry, brimming with glamour, prestige, and the power of Filipino artists. Join us as we remember the past, celebrate the present, and shape the future of Philippine cinema on a global scale.

Araneta City blooms in pink for Breast Cancer Awareness Month

“At the City of Firsts, we believe in the power of community and awareness. This Breast Cancer Awareness Month, we’re not only raising awareness about breast cancer, but also fostering a sense of solidarity and hope for those affected by this disease. At the City of Firsts, we believe in the power of community and awareness. By lighting up our spaces in pink and organizing these impactful events, we hope to drive people into action and remind every woman of the importance of early detection. Together, we can make a difference.” ~Marjorie Go, VP for Marketing of Araneta City

Araneta City blooms in pink for Breast Cancer Awareness Month

Breast cancer remains a pressing health issue in the Philippines. According to the Department of Health, 38,000 Filipinas died in the fight against breast cancer between 2018 and 2021, serving as a heartbreaking reminder of the disease's impact on countless women and families.

Araneta City is taking a prominent stand this October in honor of Breast Cancer Awareness Month to raise awareness for this important cause. With the theme "Bloom in Pink," the City of Firsts is transforming into a symbol of hope, shedding light on the bravery of women fighting breast cancer and offering unwavering support to survivors.

Education talks and survivor stories

The festivities began on October 1 at Gateway Mall with a launch event in partnership with the Kasuso Foundation, a volunteer organization dedicated to assisting indigent breast cancer patients through early detection and awareness. The event included free blood pressure and breast screenings from Keralty Clinic, as well as an inspiring art exhibit by breast cancer patients and survivors.

Continuing the momentum, Gateway Mall 2 will host a series of talks on October 7 aimed at promoting breast cancer awareness. Survivors Lorna Fabian and Loida Almirol will share their empowering stories in “Susuportahan Kita: Survivor Stories,” while Dr. Karen Gemma See will present “What’s up Doc?”, a discussion on breast health and the importance of early detection. Special support messages from Binibining Pilipinas 2024 queens Myrna Esguerra and Trisha Martinez will add an extra touch of inspiration. Fun and interactive booths will also be available, where visitors can create their own bouquets at the Bloom Bar and enjoy complimentary treats from the Ice Cream Bar.

Musical celebrations and entrepreneurial ventures

The Pink Power Concert, featuring performances by local artists and Kasuso Foundation talents, will take place on October 21 at Farmers Plaza, raising awareness about breast cancer. Attendees can also enjoy some well-deserved pampering with a free skin consultation from Vanity First.

On October 28, Ali Mall will feature inspirational breast cancer survivors who have turned their challenges into entrepreneurial success stories. The Kasuso Negosyo event will highlight their businesses, providing an opportunity for these remarkable women to share their products and stories of resilience. A special performance by buskers will serenade the crowd, creating a heartwarming atmosphere of encouragement and celebration.

Citywide events and exciting rewards

Araneta City has turned its iconic landmarks pink as part of its awareness campaign. On October 1, the Smart Araneta Coliseum was illuminated in pink as a vibrant symbol of solidarity in the fight against breast cancer.

In addition, Araneta City is transforming its pedestrian lanes on Gen. Malvar and Gen. Aguinaldo streets into pink pathways in support of the Walk for Pink campaign. Visitors are encouraged to walk down these lanes, take photos, and share them on social media for a chance to win exciting prizes. Participants who use the hashtag #WalkForPink can enter a raffle to win an overnight stay at the ibis Styles Manila Araneta City or the Novotel Manila Araneta City. The promotion lasts until October 6.

On October 18, shoppers in Araneta City can redeem a special Pink Awareness Kit with a single receipt purchase of ₱2,000. As part of this exclusive promotion, the first 100 customers will receive a pink umbrella, a pink tote bag, and a pink ribbon enamel pin.

To know more about the latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You may also like and follow them on Facebook, Instagram, X (formerly Twitter), and TikTok. 

Araneta City is managed by ACI Inc, one of the five business units of the Araneta Group of Companies. With a long history of pioneer business ventures, the progressive and diversified Araneta Group is anchored on property development, food service, leisure and entertainment, and hospitality. Visit the Araneta Group's official website for more details.

For updates on Araneta City, visit its official website, or follow it on Facebook, Instagram, YouTube, and TikTok. Download the Araneta City mobile app on Apple App Store (for iOS) or Google Play Store (for Android) to get the latest on promos and events.

PCPPI Advocates for Quality Education and Supports DepEd's Brigada Eskwela

“PCPPI values education and acknowledges the vital role that the youth play in nation-building. This is why we continuously support Brigada Eskwela as it brings communities together to build an environment conducive for learning.” ~Atty. Carina Bayon, PCPPI Chief Environmental, Social and Governance Officer

Carrying the Filipino spirit of Bayanihan, Pepsi-Cola Products Philippines, Inc. (PCPPI) continues to provide full support to the Department of Education's (DepEd) Brigada Eskwela Program. Since 2014, PCPPI has provided support to local schools and communities as part of its sustainability commitments and in accordance with the United Nations' Sustainable Development Goals.

Brigada Eskwela, founded in 2003, is a national school maintenance program that encourages participation from teachers, volunteers, private organizations, and other stakeholders to ensure that school facilities are ready for the new academic year.

This year's program, appropriately titled “Bayanihan para sa Matatag na Paaralan,” encourages greater collaboration between communities and private organizations to strengthen the country's educational system and institutions. 

Over 200 PCPPI volunteers from 15 locations across the country contributed their time and energy to this worthy cause. 

This year, PCPPI partnered with 19 public schools to donate school supplies, health and safety equipment, cleaning supplies, construction and repair materials, and refreshments. Aside from these donations, PCPPI employees organized community projects such as waste management training sessions, classroom and school grounds cleaning, school facility repairs, and vegetable and ornamental garden clearing.

As the sole manufacturer of well-known PepsiCo beverages in the country, PCPPI remains committed to providing a brighter future for Filipino students.

PCPPI manufactures and sells well-known beverage brands such as Pepsi, Mountain Dew, 7Up, Mirinda, Mug, Gatorade, Sting, Tropicana, Lipton Iced Tea, Milkis, Chum Churum Soonhari, and Premier. 

For more information about PCPPI and its brands, please visit www.pepsiphilippines.com.

McDonald's "Night Classroom" and "Ride the Arches" Win at PANATA Awards

“We are truly honored by the recognition we received from this year’s PANATA Awards. Beyond the accolades, we are thankful to our customers and community partners   for embracing and supporting our initiatives. And as McDonald’s continues to grow in the country, our commitment to making real and meaningful impact will also grow.” ~Adi Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines

McDonald's Philippines was the big winner at the recent PANATA Brand Effectiveness Awards 2024, held at the Seda Hotel Bonifacio Global City, winning multiple Gold Awards for its standout campaigns "Night Classroom" and “Ride the Arches.”

The Philippine Association of National Advertisers (PANA) presented the awards, which were judged by a distinguished panel of experts from advertising, media, and academia. The PANATA Brand Effectiveness Awards 2024 were more than just a celebration of individual brand achievements; they also recognized the industry's collective progress. Already in its 15th year, the award emphasized brands' resilience in a difficult economic climate, as they continued to push boundaries and set new standards for consumer engagement.

"Night Classroom" won four Golds in the Corporate Sustainability and Trust category, Brand Effectiveness through Customer Experience, Disruptive Innovation, and Effective Use of Marketing Communication Channels (Single Medium-BTL) after being launched in 2023 and continuing this year. The initiative converted McDonald's party areas into dedicated late-night study spaces for both teachers and students, providing a safe and convenient learning environment.

On the other hand, the QSR behemoth received the Grand PANATA Award for “Ride the Arches,” the company's first campaign of its kind, which saw McDonald's transform its stores into cyclist-friendly gathering places complete with refueling stations, encouraging cyclists to bike and dine along scenic routes across the country. “Ride the Arches” was also awarded Gold in Marketing Communication Channel - Single Medium BTL, Gold in Customer Experience, Bronze in Corporate Sustainability and Brand Trust, and Bronze in Disruptive Innovation.

McDonald's also won Brand Team of the Year for “Ride the Arches,” with Barrameda taking home the Rookie Brand Builder of the Year award.

The PANATA Brand Effectiveness Awards recognized McDonald's Philippines' exceptional marketing prowess, with several other campaigns winning gold.

"Best Me at McDo,” "Our Best Everrrr Burgers,” "Lovin' All,” and "Kami Naman, Ma” all received Gold awards for their effective use of marketing communication channels, highlighting the brand's ability to connect with its audience through various media. Notably, "Kami Naman, Ma” was recognized for its excellence.

These additional victories demonstrated McDonald's dedication to innovation, sustainability, and building meaningful relationships with its customers through a variety of impactful campaigns.

Asia Pacific Tambuli Awards 2024

• McDonald’s Philippines named "Advertiser of the Year"
• "Night Classroom"

Grand Prix Award in the Champions for Humanity Category

Silver in the Builders of Society Category

• "Ride the Arches"

Silver in the Champions for Humanity Category

Bronze for Advocacy

• "I’m Lovin’ Me" campaign

Bronze award

• "Unlocking 60,000 Filipinos’ Best Selves" campaign

Silver

• "Lovin’ All" campaign

Bronze

 

2024 Kidlat Awards

• "Lovin’ All" by TBWA\ SMP

Gold in Creativity in Engagement – PR.

Gold in Creativity in Engagement – Social

• "Night Classroom" by Leo Burnett Group Manila

Gold in Creativity in Experience

Gold in Creative Commerce

Gold in Creative Effectiveness

Gold in Creative Strategy

• "Lovin’ All" film:

Silver in Classic Creativity – Film category.

• "Lovin Her" series by FilmPabrika Inc.

Silver in Film Craft – Direction, Casting, Low Budget Film.

• "Ride the Arches" campaign:

Silver for Creativity in Experience

• "Night Classroom"

Silver for Creativity for Good – Corporate Social Responsibility