Alfonso Brandy returns to Alfie Alley Year 2, the ultimate celebration of street culture, art, music, and drinks

With the echoes of last year's phenomenal success still echoing, Alfonso Brandy is happy to announce the highly anticipated return of Alfie Alley for a second year. This nationwide event is set to energise the streets of Luzon, Visayas, and Mindanao with exciting street culture, music, art, and Alfonso Brandy's unrivalled taste.

Alfie Alley made his debut in Metro Manila on April 15, 2023, and captivated the hearts of Tropang Alfie in Lipa and La Union last November. This event drew approximately 5,000 Alfonso Brandy fans, commonly known as Tropang Alfie. These gatherings exemplified the essence of street culture, highlighted by the beats of music, the brightness of art, the excitement of games, and the various flavours of Alfonso Brandy.

For almost two decades, Alfonso Brandy has been an important part of Philippine culture, providing locations for Tropang Alfie to gather, create memories, and celebrate life. Alfie Alley Year 2 exemplifies this steadfast commitment, providing a more pleasurable and immersive experience that promises to be the year's highlight.

Mark your calendars for April 19, 2024, as Alfie Alley Year 2 takes over The Pop Up Katipunan. This year, we're amping up the festivities with a stellar lineup of musical talents, including Ace Banzuelo, Sud, Autotelic, John Roa, and Sandwich, guaranteeing an unforgettable night of celebration. Join our engaging games at the Light, Zero, and Platinum booths for a chance to win exclusive merchandise, all while savoring your favorite Alfonso Brandy in various serves – neat, on the rocks or in a cocktail.

Alfie Alley Year 2 aspires to be more than just an event; it will be a cultural phenomenon that honours the power of community, the beauty of art, and the joy of music. With an enlarged scope and a commitment to provide an unforgettable experience, this year's celebration is ready to establish a new benchmark for street culture events in the Philippines.

Don't miss out on any updates for Alfie Alley Year 2. Follow us on our social media channels:

●   Facebook: https://www.facebook.com/alfonso1brandyph 

●   Instagram: https://www.instagram.com/alfonsobrandyph 

●   Youtube: https://www.youtube.com/@alfonso1brandyph

We warmly invite every member of Tropang Alfie to join as we make Alfie Alley Year 2 a monumental celebration of our shared culture, creativity, and camaraderie. Maki-TROPArty na!

About Alfonso Brandy

Celebrating over twenty years in the Philippines, Alfonso Brandy has become synonymous with moments of joy, friendship, and celebration. It's not just a drink; it's a catalyst for creating lasting memories and bringing people together, embodying the spirit of Filipino hospitality and warmth.                                                                                                                                

As we look forward to Alfie Alley Year 2 and beyond, Alfonso Brandy is excited to continue building this legacy with Tropang Alfie.

Summer Sizzles with SM City Grand Central's 3-Day Sale

Summer Sizzles with SM City Grand Central's 3-Day Sale

Three things to love about today: it's a new month, summer has arrived, and prices have no choice but to drop dramatically with SM City Grand Central's 3-Day Sale!

Summer will get even hotter as SM City Grand Central offers its first three-day mall-wide sale on April 19, 20, and 21. Great discounts of up to 70% will be applied to countless items throughout the mall. Shoppers can take advantage of exclusive markdowns, awesome freebies, and special promotions on a wide range of home accessories, beauty services, gadgets, lifestyle products, and more from SM Supermarket, Ace Hardware, Miniso, Our Home, Watsons, and SM Appliance Center, as well as over 200 other stores in the mall. 

For added excitement, lucky shoppers may win the 3 DAY SALE raffle promotion. By simply presenting a minimum purchase receipt of P1,000.00, shoppers can win a brand-new Suzuki Dzire GL MT. Shoppers can also double their chances of winning by shopping on Saturday and Sunday. 

Excite your retail senses and get your shopping bags ready as we gear up for the next few months of 2024! Snag the best deals at SM City Grand Central's 3-Day Sale! For mall events and updates, follow SM City Grand Central on Facebook: https://www.facebook.com/smgrandcentral.

TCL Anniversary Bash! Grab the 55 - Inch TV, P635 for Lower Prices

TCL Anniversary Bash! Grab the 55 - Inch TV, P635 for Lower Prices

TCL Electronics, a leading consumer electronics brand and the world's number two TV brand, is continuing to provide exciting treats to their loyal customers in honor of their 24th anniversary this month. Take advantage of this fantastic opportunity and receive a significant discount on the stunning 55" TCL P635 television!

It's time to catch your breath and dig this! Get a massive discount of only Php20,995, down from the standard retail price of Php30,995. That is a Php8,000 price reduction from its original cost.  

And that is not all! When you buy the new TCL 55" P635 during this promotional period, you will also receive a free TCL S332W soundbar worth P4,095, which will improve your audio experience and create a truly immersive viewing environment.

The TCL P635 TV features High Dynamic Range (HDR), the most recent standard for UHD content, which provides a superior viewing experience with striking brightness, exceptional shadow detail, and vibrant colors.

This TV model also incorporates AIPQ 2.0, a new quad-core processor designed to optimize overall hardware and software performance, thereby improving the entertainment experience. A chipset that supports the TCL algorithm processes content in real time, detecting the environment and upscaling display and audio. Pictures are optimized based on their content, so oceans appear bluer and rainforests appear lusher.

Meanwhile, audio quality is dynamically compensated based on volume, reducing signal and speaker distortion and providing a more authentic auditory experience at all sound levels.

When it comes to aesthetics, TCL P635 is created with a 3-sided edgeless-less design allowing a full-screen and wider visible viewing experience, which just feels right amongst all the ac.

The TCL P635 Anniversary Promo runs from April 15 to May 15, 2024.  For more information, please visit TCL’s official Facebook page or check out the TCL website at https://www.tcl.com/ph/en.

DTI Fair Trade Permit No. FTEB-190360 Series of 2024

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

81 Enthuasiasts from Luzon gather at the Tamiya Mini 4WD Race at SM Center Pulilan

The crowd gets excited as they witness the Tamiya Mini 4WD Race 2024, attended by at least 81 enthusiasts from different parts of Luzon.

Tamiya Mini 4WD Race recently held at SM Center Pulilan, participated by enthusiasts from different parts of Luzon.

SM Center Pulilan, The Kwik Hobby Shop, and Tamiya Tiangge Online have collaborated to bring one blazing event this summer: the Tamiya Mini 4WD Race 2024, which was recently held at the Mall Atrium.

At least 81 enthusiasts from various parts of Luzon participated in the exciting event, including Bulacan, Pampanga, Nueva Ecija, Baguio, Laguna, Marikina, Las Piñas, Pasay, and Quezon City. The event's highlight was an exciting mini 4WD race and car show.

Enthusiasts from different parts of Luzon gather for the Tamiya Mini 4WD Race 2024, recently held at the SM Center Pulilan Mall Atrium.

Joren Pascual from Las Piñas won the championship, followed by Jervin Santos from Bustos, Bulacan, and Wilson Balagtas from Calumpit, Bulacan, who finished third and won the Farthest Non-AR category.

Meanwhile, Adrian Santos of Pampanga was declared the winner of the car show competition with a total score of 98%.

Collector cars amazed the crowd at the recent Tamiya Mini 4WD Race 2024 held at SM Center Pulilan.

The Tamiya Mini 4WD Race 2024 is one of many exciting activities planned for the summer at SM Center Pulilan. Keep an eye out as the mall rolls out full-speed activations to cater to the province's fun and entertainment needs. Visit the official Facebook page of SM Center Pulilan for the most recent updates.

Tanduay Low-alcohol Line Flavored Mixes Daiquiri and Dark & Stormy!

“While there are other RTD products available in the market right now, Tanduay is the only brand that offers these options. Our new products contain the same quality and experience that our brand has been known for in decades. The Tanduay Flavored Mixes are now available in select bars, groceries, and supermarkets and through our e-commerce platform, www.shots.ph. Plans are already underway to make it available to more stores nationwide.” ~Leonard Gem Boy, Tanduay Brand Manager

Tanduay, which is celebrating its 170th anniversary, plans to expand its low-alcohol line locally with the debut of Tanduay Flavored Mixes.

“There is room for growth in the low-alcohol and ready-to-drink (RTD) segments in the country. Some consumers want something smooth and light, and there are also those who want to moderate their alcohol intake. With the Tanduay Flavored Mixes, we are offering them these new RTDs that are made with the same quality as our other popular rums.” ~Janno Gironella, Tanduay Research & Development Head

Tanduay Flavored Mixes contain 15% alcohol by volume ABV (the measurement that determines the percentage of alcohol in a drink). They are offered in 700 ml bottles in two cocktail flavours: Daiquiri and Dark & Stormy.

Leading the Way in Product Innovation

The Tanduay Flavored Mixes Daiquiri is a refreshing mix of rum and the flavors of lemonade, sweet cherries, and candied almonds. It is clear and colorless in appearance and has flavors of fresh and juicy lemonade with notes of sweet cherry and almond cake.

According to Gironella, Tanduay used natural citrus flavors as its blending materials.

For Tanduay Flavored Mixes Dark & Stormy, Tanduay used all-natural flavors. It is a classy cocktail mix of rum and flavors of citrus fruits with hints of fresh cucumber and ginger spice. Also clear and colorless in appearance, its taste is a sweet blend of rum and sour lemon, with notes of fresh cucumber and a hint of ginger spice.

 

Founded in 1854, Tanduay is one of the Philippines’ most awarded spirits. It has been named the World’s Number 1 Rum in terms of sales by Drinks International Magazine for six consecutive years. It has also received the Brand of the Year Award for eight consecutive years from the London-based World Branding Awards.

UNIQLO is set to redefine LifeWear as it reopens the original UNIQLO MOA store on May 17 after major updates

Global apparel retailer UNIQLO has big plans for the much-anticipated reopening of its groundbreaking SM Mall of Asia (MOA) store on May 17, 2024, on Levels 2 and 3 of the Mall of Asia's North Main Mall. The pioneer store of UNIQLO Philippines is set to deliver new experiences, lifestyle, and more.

Originally opened in 2012 as the global brand’s very first store in the Philippines, the all-new UNIQLO MOA store promises to be even bigger with a doubled-up floor space of over 3,000 square meters spread across two floors. Aside from featuring a vast selection of LifeWear pieces UNIQLO MOA will also be the second store in the country to have UNIQLO Coffee and UTMe!

Redefined store

Following major renovations, UNIQLO's original MOA store is set to reopen. The newly renovated store has a larger space and expanded offerings.

The branch opened in 2012 as the global brand's first store in the Philippines, introducing Filipinos to UNIQLO's fashionable and functional everyday clothing. The store, which spanned 1,550 square meters at the time, served thousands of customers in the country's largest mall and remained one of LifeWear's go-to locations.

On May 17, the all-new UNIQLO MOA store will be even bigger, with over 3,000 square meters spread across two floors. Loyal and new customers will undoubtedly enjoy the store's new layout and most recent presentations, as the space evolves to reflect Filipinos' changing lifestyles.

Redefined experiences.

Aside from a large selection of LifeWear pieces, the all-new UNIQLO MOA store will redefine the retail experience, combining in-store and online shopping. Store-driven initiatives, such as same-day Click & Collect, are intended to provide customers with an integrated shopping experience at UNIQLO.

The brand-new UNIQLO MOA store will also be the second in the country to offer UNIQLO Coffee and UTMe! Originally only available at the UNIQLO Manila Global Flagship Store on Glorietta 5, UNIQLO Coffee, and UTme! is coming to the MOA store to please coffee and art enthusiasts, respectively.

UNIQLO Coffee in the Philippines offers locally sourced, high-quality coffee beans from Mt. Apo, as well as goods and pastries with a blend of Filipino and Japanese flavors.

Meanwhile, it's the UTme! Customers can customize shirts and tote bags with designs from the service's library as well as their own creations and images. To commemorate the new opening, UNIQLO is expanding its UTme! Line-up includes new designs created in collaboration with local community partners.

Redefined lifestyles

The UNIQLO MOA store stocks the brand's entire LifeWear collection for men, women, children, and babies. The all-new store highlights essentials designed for everyone, such as the UNIQLO Core T and UNIQLO BraTop collections. Collaboration pieces with internationally recognized designers and pop culture brands will also be available.

Mark your calendars for May 17 and join the eventful re-opening of the UNIQLO MOA store on Levels 2 to 3 of MOA's North main mall, which promises to be filled with exciting surprises and a redefined shopping experience unlike any other.

To learn more about #UniqloPH and #LifeWear, check out www.uniqlo.com/ph/en/ and follow UNIQLO Philippines on Facebook and on Instagram and on TikTok.

For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

 

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.77 trillion yen for the 2023 fiscal year ending August 31, 2023 (US $18.92 billion, calculated in yen using the end of August 2023 rate of $1 = 146.2 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,400 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing's brands is now close to 3,600.

With a corporate statement committed to changing clothes, changing conventional wisdom and changing the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  

Together for Health: Making a United Stand Against Cervical Cancer

“Collaboration and innovation to address the barriers and inequalities in cancer prevention and care is critical. Hopefully, with various sectors working together, we can develop and implement an integrated and holistic approach to cancer elimination, helping achieve our national targets for immunization, screening, and treatment. We in the biopharmaceutical industry consider ourselves as partners in nation-building, because a healthy citizenry is the backbone of a strong and inclusive economy.” ~Teodoro Padilla, Executive Director of the Pharmaceutical and Healthcare Association of the Philippines (PHAP)

Cervical Cancer can be avoided by getting vaccinated against HPV—human papillomavirus, which causes approximately 99% of all cervical cancers—and having regular screenings. Cervical cancer is one of the most treatable cancers when detected early and effectively managed. Nonetheless, 4,380 of the 8,549 Filipino women diagnosed with cervical cancer die each year, accounting for more than half. Every day, an estimated 12 Filipinas die from this disease—that is, every two hours, a woman loses her battle with cervical cancer, and a family loses a loved one.

Understanding the burden of cervical cancer and emphasizing the urgency of concrete multi-sectoral action towards its elimination, the Pharmaceutical and Healthcare Association of the Philippines (PHAP) and healthcare company MSD in the Philippines organized a forum titled "Together for Health: Making a United Stand Against Cervical Cancer" on April 5, 2024.

• Increased incidence, rising costs

Cervical cancer is the second most common cancer in women, particularly among women aged 15 to 44 in the Philippines. The same pattern is observed throughout the region; additionally, cervical cancer incidence and mortality are increasing, according to an Economist Impact study published in 2023. Furthermore, inconsistent adoption of national-level immunization and screening leads to cervical cancer being diagnosed too late, when health outcomes are less favorable.

In addition to the human cost, cervical cancer can have a devastating economic impact. Patients face high out-of-pocket (OOP) healthcare costs, both direct (treatment and hospitalization, medications, caregiving services) and indirect (lost productivity and income generation). Cancer patients and their families incur debt; in fact, 7 out of 10 cancer patients in the country "drop out of treatment regimen" due to financial constraints. As the number of cases increases, the burden on the government, which invests in cancer care infrastructure and provides cancer assistance to patients as required by law, is expected to double to PhP200 billion over the next two decades.

• Intensifying efforts to eliminate cervical cancer

The Philippine government adheres to the World Health Organization’s Global Strategy to Accelerate the Elimination of Cervical Cancer, which aims to achieve the following targets by 2030:

• 90% of girls fully vaccinated with HPV vaccine by the age of 15;
• 70% of women screened with a high-performance test by the age of 35, and again, by the age of 45; and
• 90% of women identified with cervical disease receive treatment (90% of women with precancer treated and 90% of women with invasive cancer managed).

The Philippine government has committed to intensifying its efforts and interventions aimed at prevention and early detection services to harness the impact of reducing the cancer burden through the Department of Health's (DOH) National Integrated Cancer Control Program (NICCP) Strategic Framework and its action priorities under the DOH Health Sector Strategy (2023-2028). Existing programs include free HPV vaccination (along with awareness campaigns aimed at increasing cancer literacy and dispelling myths that lead to vaccine hesitancy) and capacity building for primary and specialist care providers across the country to improve cancer care delivery, including cervical cancer screenings for women.

A multifaceted problem requires a multisectoral approach. Cervical cancer elimination requires the collaboration of a wide range of stakeholders, including the biopharmaceutical industry, the private sector, and other industry players, patient organizations, government agencies at the local and national levels involved in the implementation of the National Integrated Cancer Control Act, and even donor organizations focused on health promotion.

“Cervical cancer is not a death sentence; it is preventable and, if detected early, highly treatable. We need to continue promoting research-based information, prioritizing health education, and providing access to quality and affordable cancer care. Our focus should be on placing women at the center, amplifying the voices of cervical cancer patients, and ensuring that we deliver best-in-class vaccines and the latest innovations in cancer care products and services within their reach.” ~Andreas Riedel, President and Managing Director of MSD in the Philippines

Through education, prevention, screening and treatment—and the appropriate investment provided to all three through multisectoral partnerships—it is possible to end cervical cancer as a public health problem, making generations of women and girls safe from the disease so that they live healthier, longer, and more productive lives.