“We knew exactly what we were doing. People love drama and controversy and we gave them a spectacle they couldn’t ignore. But instead of failure, they witnessed the rebirth of a legendary and revolutionary product.” ~Sam Verzosa
What happens when the greatest risk in Philippine marketing history is taken by two visionary entrepreneurs? Magic!
The power couple behind Luxxe White's success, Sam Verzosa and RS Francisco, pulled off an extraordinary marketing ploy that shocked the nation.
The entire country was talking over what was thought to be Luxxe White's demise, but it turned out to be a brilliant strategic move. Even though this unconventional approach verged on being ludicrous and even insane, it works.
The entire country was treated to a spectacle that included billboards throughout the Metro announcing Luxxe White's passing, a lavish funeral at the company's headquarters, a flurry of activity as thousands of product distributors waited in line to buy the "last remaining stocks" of the product, and the most extravagant and immersive launch ever.
Rumors of bankruptcy, failure, and the fall of the empire that Verzosa and Francisco had created and fostered for nearly twenty years were quickly propagated by opponents and critics.
The worst rumors went viral on social media, with some even doubting Verzosa's ability to serve Manila given that he "couldn't even manage his own company."
But they fell for the trap.
The drama was the result of a well-thought-out marketing plan intended to exceed expectations, break the pattern of conventional marketing campaigns, and provide the most memorable product relaunch in Philippine history.
The launch revealed the truth—a rebirth that had never been witnessed or experienced before.
As Luxxe White transformed into Luxxe White Ultima, a larger, better, and more robust product line that redefines wellness, beauty, and health, Luxxe White did not truly become extinct.
This wasn’t just a relaunch – it was a revolution.
Luxxe White Ultima is poised to dominate the market like never before thanks to its more amazing recipe, stronger and more effective components, and revolutionary approach.
The greatest irony is that the people who unintentionally became the largest marketers of Luxxe White Ultima were the ones who reacted adversely and disseminated false information about the company's insolvency.
“We just didn’t launch a product. We created a moment in marketing history. Real visionaries never follow the rules – they rewrite them.” ~RS Francisco
With Boy Abunda serving as host and Michelle Marquez Dee and renowned actress Rhian Ramos being unveiled as the brand's ambassadors, Verzosa and Francisco added a dash of glitz and glamour to the presentation.
The brand also unveiled a line of new double-powered health supplements, including Luxxe White Slim L-Carnitine with garcinia cambogia and a higher dosage of 2,200 milligrams; Luxxe White Renew, which is packed with super berries like acai, goji, and noni fruit with pure barley and moringa; and the incredibly effective Luxxe White Protect, which has a potent 500 milligrams of pure grape seed extract and offers the life-changing benefits of Vitamins C, D, and E. In addition to Luxxe White Ultima, which offers an increased dosage of 1,400 milligrams, the brand boasts a remarkable improvement over its original dosage of 775 milligrams.
Launching a new chapter, the full Luxxe White Ultimate Collection is now exclusively available for purchase from licensed Luxxe White distributors across the globe, ensuring more advantages for lovers of beauty and health.
With Luxxe White Ultima and its Bigger, Better, and Stronger series of supplements, now is the ideal moment to level up and Luxxify in order to enjoy the long-term advantages of improved wellness and attractiveness.
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