“McDonald’s has always been a part of this universe through the creative imagination of Minecraft enthusiasts, but the collaboration with the movie has made it possible for fans and collectors from across age groups, to fully live out the experience.” ~Ada Lazaro, McDonald’s Philippines Marketing Director
In an incredible partnership, McDonald's and A Minecraft Movie launched the first phase of their "A Minecraft Movie" food offerings last March. With movie-inspired menu items, unique artifacts, and interactive experiences made for die-hard gamers, collectors, and fans alike, this eagerly anticipated crossover brings Minecraft's "blockified" universe to life.
See how McDonald's enters the expansive virtual world and cinematic adventure of Minecraft to provide a more immersive experience where play, creativity, and community all come together.
Unlocking A Minecraft Movie Meals
This April 5, McDonald’s is introducing two exciting limited-time A Minecraft Movie-themed flavors:
The Nether Flame Sauce: Fans can enjoy a 6-piece Chicken McNuggets Meal with medium drink and fries featuring a limited-time offer Nether Flame Sauce—a spicy sauce with smooth texture, balanced with hints of savory garlic and subtle sweetness, inspired by the fiery depths of A Minecraft Movie’s Nether dimension.The Golden Apple Sundae: a sweet and refreshing apple flavored sundae, a nod to one of Minecraft’s most coveted items, the Enchanted Golden Apple. This treat comes with a Cheeseburger Meal, complete with medium fries and a drink.
Fans and players will find the experience even more immersive as each meal in A Minecraft Movie comes with one of six premium McDonald's collectibles, which are packaged in a blind box. These collectibles are "blockified" McDonald's characters and items paired with matching cards that reveal scannable codes to unlock special in-game skins.
A Minecraft Movie Happy Meal for Young Fans
McDonald's issued limited-edition Happy Meals with exclusive Block World characters from the game and film in addition to the A Minecraft Movie Meals. The Happy Meal, which is made to appeal to both young fans and collectors, also includes a scannable code that can be used to unlock a special digital game that allows players to finish their own journey in the universe of A Minecraft Movie.
Fans online are already buzzing about the collaboration.
“So excited for the Minecraft Movie 🤩🤩 can't wait to collect all the McDo toys,”~ one mom said
Meanwhile, a collector commented, “I can't wait to collect the 8 toys for my Kuya and watch the upcoming movie 😍😍😍.”
Another fan shared her excitement for the surprises inside the boxes. “Can't wait to see what awesome surprises are inside those boxes—it's going to be a blast for collectors and Minecraft lovers everywhere! ❤️”
Get in on the Action
The McDonald’s x A Minecraft Movie experience is available for a limited time across all McDonald’s channels—Front Counter Dine-In, Take-Out, Drive-Thru, McDelivery and 3POs. Be sure to grab your Minecraft Movie Meal or Happy Meal and own a piece of the action. Mark your calendars as this is one adventure you won’t want to miss—on screen or at your local McDonald’s!
For more information, visit McDonalds.com.ph, or follow @McDo.ph on Facebook, and @McDo_ph on Instagram.
About McDonald’s Philippines
McDonald’s Philippines’ master franchise holder Dr. George T. Yang – who oversees and sits as Chairman for over 40 years -- founded and brought the first McDonald’s store to the country in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a store network of over 790 nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.
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