“This philosophy inspires us to create products that not only meet the technical needs of professionals but also evoke a profound emotional connection.” ~Shuhei Sugihara, Managing Director of Sony Philippines
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| Sony α1 II and FE 28-70mm F2 G Master lens Launch with Benjo Cabarro and Sherard Yu |
On January 22, 2025, Sony Philippines held an exclusive launch event at the Batangas Racing Circuit, bringing together tech enthusiasts, photographers, and videographers to witness the much-anticipated release of the Sony α1 II and the FE 28-70mm F2 G Master lens (SEL2870GM). The occasion honored Sony's unwavering commitment to quality and innovation, reaffirming its position as a pioneer in the imaging sector.
Sherard Yu and Benjo Cabarro, two well-known guest speakers, enthralled the audience with lively demonstrations of the α1 II and SEL2870GM in operation. Their sessions demonstrated Sony's dedication to providing creators with state-of-the-art tools by showcasing the amazing capabilities of these products in both photography and videography.
Pioneering Excellence in Imaging
Sony Philippines' managing director, Shuhei Sugihara, opened the event by highlighting the company's goal of delivering Kando, a Japanese word meaning intense emotion. His remarks set the tone for the day and demonstrated Sony's commitment to fusing technology and creativity.
Sherard Yu’s Video Demo: A Showcase of Precision and AI Power
Sherard Yu, a Sony Alpha Professional, used the α1 II to give an exciting video demonstration. Sherard recorded amazing footage of race cars doing donut tricks and precise drifting, showcasing its AI-driven real-time tracking and high-resolution 8K video capabilities. The demonstration demonstrated the camera's capacity to produce cinematic-caliber images in dynamic, fast-paced situations. With its smooth tracking and vivid detail, the α1 II demonstrated its worth as a revolutionary tool for professional videographers.
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| Photo taken using Sony α1 II |
Benjo Cabarro’s Action-Packed Photo Session
Benjo Cabarro, a renowned sports and motorsports photographer, showcased the α1 II and SEL2870GM lens's ability to capture high-speed action photos. Benjo's dynamic shots of motorsports highlighted the camera's exceptional 50.1MP sensor and lightning-fast focus, as well as the lens' exceptional sharpness and bokeh. His tips for freezing motion and creating depth in action-packed shots captivated the audience, demonstrating how these tools expand the possibilities of sports photography.
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| Photo taken by Benjo Cabarro using the SEL2870GM |
Sherard and Benjo worked together on a night shoot to wrap up the evening. With a dramatic setup that included motorcycles, sports cars, smoke machines, and rain simulation, the pair showed off how well the α1 II and SEL2870GM perform in difficult and low-light conditions. The end product, gorgeous portraits with deep details and dramatic contrast, perfectly embodied Sony's commitment to quality.
The Sony α1 II: Redefining Professional Imaging
The α1 II builds on the legacy of its predecessor with enhancements that cater to both photographers and videographers. Key features include:
- High-Speed Performance: A 50.1 MP full-frame sensor with up to 120 AF/AE calculations per second ensures precision and speed.
- Advanced AI Technology: Real-time recognition and tracking for both stills and video.
- Unmatched Video Capabilities: 8K 30p and 4K 120p recording with 15+ stops of dynamic range.
FE 28-70mm F2 G Master Lens: Precision and Versatility
The SEL2870GM lens complements the α1 II with its exceptional optical performance and adaptability. Key highlights include:
- Wide Aperture: A constant F2 aperture for stunning bokeh and low-light performance.
- G Master Quality: Edge-to-edge sharpness and minimal distortion.
- Smooth Operation: Advanced focus mechanisms for both stills and video.
A Milestone for Creators
The launch of Sony's α1 II and SEL2870GM was more than just an occasion; it was a celebration of creativity and innovation. With tools that push boundaries, the products on display promise to redefine what is possible in imaging and enable creators to realize their visions. accessible at all authorized Sony stores across the country.
Stay updated on Sony’s latest innovations by following @Sonyphinc on Instagram and TikTok. The future of imaging has arrived, and it’s brighter than ever.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
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