From February 28 to March 20, Take Advantage of PAL's Anniversary Seat Sale and Fly High for Less

Prepare to embark on your next journey with Philippine Airlines (PAL) as they are currently offering an Anniversary Seat Sale that will allow you to fly at exciting and unbeatable fares!

These days, it's less expensive to take a long-overdue vacation with friends, go to the beach alone, or visit relatives abroad.

You can take advantage of PAL's compassionate service on flights throughout the Philippines for as little as PHP184 for a one-way economy base fare to a few local destinations.

You can unwind on PAL's convenient nonstop flights to locations in Asia, North America, Australia, and the Middle East for as little as USD80 round-trip economy base fare for international travel.

As the Philippine flag carrier commemorates 84 years of devoted service to the country and the world, PAL is expressing its gratitude to all of its patrons for their support.

Why Fly Philippine Airlines

Enjoy a comfortable trip when you take advantage of PAL's 84th anniversary seat sale to visit your ideal locations in the Philippines, Asia, North America, Australia, and the Middle East at reduced prices.  You can take advantage of cabin amenities, baggage allowance options, and delicious meals on PAL's nonstop flights!  On some international flights, you can even enjoy in-flight entertainment and pre-order meals based on your dietary requirements.

A committed group of ground, cabin, and flight crew members provide the PAL flying experience by upholding the highest safety standards and demonstrating to the rest of the world the unmatched, authentic care of Filipinos.  The only full-service network airline in the Philippines, Asia's oldest airline, offers you the warmth of personalized service at every stop along the way.

Book That Flight Now

To secure your desired flights and seats, book your flight right away!  From February 28 to March 20, there will be a sale.  For domestic flights, the travel period begins on April 1; for international flights, it begins on March 1.

Visit www.philippineairlines.com or download the Philippine Airlines mobile app to find out more about PAL's Anniversary Seat Sale.  To keep up with PAL's most recent promotions, events, and flights, follow the airline's official social media accounts.

McDonald’s Introduces Meaty and Savory Chili Con Carne Dunk Alongside Crowd-Favorite Cheese Dunk

"We Filipinos love our sawsawan. With our Double Dunks, we’re celebrating this uniquely Filipino eating habit by allowing our customers to take their McDonald's experience to the next level with not just one, but two extraordinary dunking options. If you thought your favorite McDonald's Cheeseburger couldn't get any better with the Cheese Dunk, we're doubling down on our delicious offerings. Whether you are Team Cheese or Team Chili Con Carne, or both, you’ll have the perfect dunk to make your day." ~Ashley Santillan-Delgado, McDonald's Philippines’ Marketing Director

Just days after it brought back the much-loved Cheese Dunk, McDonald's Philippines is whipping up another reason for sauce-loving Filipinos to celebrate with a new Dunk flavor–the bold and savory Chili Con Carne Dunk.

Oozing with rich and hearty flavor, the new Chili Con Carne Dunk takes  McDonald's signature burgers to the next level, with its premium ground beef simmered in a secret blend of spices. Now, customers have more choices to customize their McDonald's favorites.

Customers now have two Dunk flavor options to enjoy—the Cheese Dunk and Chili Con Carne Dunk! Dunk, pour, or mix with Cheeseburgers, McNuggets, or Fries!

Anyone who needs a quick and satisfying pick-me-up between classes or during work breaks can get their Double Dunk combinations, available through dine-in, take-out, drive-thru, and delivery.

Making the Double Dunk experience even more irresistible is an exclusive promo on the McDonald’s App. From February 28 to March 14, customers can score a Double Dunk meal for just P175, which includes a classic Cheeseburger, Small Fries, a refreshing drink, and both the Cheese Dunk and Chili Con Carne Dunk. This limited-time offer is available for Dine-In, Take-Out, and Drive-Thru via the McDonald’s App. If you haven’t yet, download the app now to unlock this saucy deal!

Head over to the nearest McDonald’s now and discover the sauce combination for you. The McDonald’s Cheese and Chili Con Carne Dunks are available from February 16 until supplies last. For more information about McDonald's Double Dunk and be up-to-date on new and exciting McDonald's menu offerings, follow McDonald’s on social media on Facebook and on Instagram, or visit McDonalds.com.ph.

#ColorsInBloomAtSM: A Burst of Color, Culture, and Celebration

This year’s Panagbenga has been nothing short of a color spectacle showcasing Baguio’s arts and culture. 

A key highlight of the event, The Mighty Bhutens Art Exhibit, brings the spirit of the Cordilleras to life through its artistry. This display features works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively known as The Mighty Bhutens. Their pieces, inspired by National Artist Kidlat Tahimik, reflect a spontaneous, playful approach that remains true to the rich heritage of the region.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble. 

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

On February 23, residents and visitors eagerly gathered to witness the highly anticipated Grand Float Parade, featuring 44 beautifully decorated floats that captivated the crowd.

As a hall-of-famer, SM City Baguio presented a non-competing entry, bringing this year’s festival theme, "Blossoms Beyond Boundaries," to life with a stunning design inspired by a cornucopia of bountiful harvests

Supporting DOE's renewable energy objectives, SM fortifies its shift to solar PVs

Supporting DOE's renewable energy objectives, SM fortifies its shift to solar PVs

As the world continues to grapple with depleting resources, the need for renewable energy has never been more urgent. Malls, as significant energy consumers, have a unique opportunity to lead the charge towards a greener, more sustainable future by adopting renewable energy solutions that can significantly reduce their environmental impact.

Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment.

Expanding solar power across SM malls

As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.

SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally. 

Industry recognition for SM's sustainability efforts

For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy---enough to power 1,790 households for an entire year. 

Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.

Supporting the DOE's Renewable Energy Roadmap

Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country's renewable energy installed capacity to at least 20,000 MW by 2040.

Public-Private Partnerships for a sustainable future

SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM's adoption of renewable energy.

"At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners." ~Engr. Liza Silerio, SM Supermalls Vice President for Corporate Compliance Group

“Together, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition.” ~Glenn Tong, Green Heat Corporation Director, Green Heat is one of SM’s solar PV system providers

A model for sustainable development

Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.

DOE's support for sustainable energy development

“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors.” ~Rowena Cristina Guevara, DOE Undersecretary, in her opening address at the Sustainable Energy Awards

To learn more about SM’s various sustainability initiatives, visit www.smsupermalls.com/smcares.

Enhancing community relations at SM City Baguio through the SM Viyline MSME Caravan

The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is poised to be a game-changer for MSMEs in the region. 

A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community. 

The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement. 

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 - 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth. 

The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.

Empowering MSME success at SM Supermalls 

SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and high-impact promotions. As home to the country’s largest MSME community, SM offers end-to-end support—from incubation to national expansion—ensuring that local businesses thrive in a highly competitive landscape. 

ABOUT SM SUPERMALLS 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Grab this opportunity to grow your business with SM Supermalls today! 

SM Prime and DENR use advanced trash boats to aid in the cleanup of Manila Bay

Discover what’s next and what’s new at SM Supermalls—your ultimate destination for the freshest flavors, trendiest lifestyle finds, and exclusive collectibles. With exciting new openings and upcoming must-visit spots, there’s always something to look forward to!

SM North EDSA

Flavors to Savor

Already satisfying cravings, Tonkotsu Kazan serves rich broth, tender pork, and premium noodles in every bowl of Japanese ramen. Bebang Halo-Halo delights with a fresh and creamy twist on the classic Filipino dessert, while Gyukatsu Kyoto Katsugyu excites meat lovers with its iconic gyukatsu, a perfect mix of tradition and innovation. Marking a milestone in its expansion, Milksha debuts its first-ever in the Philippines concept store at SM North EDSA. Bringing its signature premium bubble tea experience to an even bigger audience, offering refreshing bubble tea made with premium milk and tea leaves. 

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.

Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!

Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.

SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.

Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.

Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!

SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.

Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.

SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.

SM City Dasmarinas

Flavors to Savor

Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves

Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.

Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you're looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.

SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you're craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.

SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever. 

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.

No need to wait—exciting discoveries are always around the corner at SM Supermalls!

At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.

Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything that’s new! For more exclusive deals and offers, download the SM Malls Online app on the Apple App Store and Google Play.

Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

With a state-of-the-art trash boat, SM Prime and DENR support cleanup efforts in Manila Bay

"This catamaran represents our unwavering commitment to environmental stewardship and our belief in the power of collaboration to create a sustainable future for our communities." ~Engr. Liza Silerio, SM Supermalls Vice President

The 30-foot catamaran is designed to efficiently collect and carry up to 1 ton of waste.

In a joint effort for Manila Bay, SM Prime Holdings (SM Prime), together with the Department of Environment and Natural Resources (DENR), was present for the handover of a state-of-the-art catamaran trash boat to complement the ongoing battle against water pollution. DENR received the boat last January 31, along with essential navigation and safety equipment as well as cleaning tools. The 30-foot catamaran will be operated by the DENR Metropolitan Environmental Office - South Zone and will contribute to the agency's capacity to combat water pollution and preserve the vital marine ecosystem.

This donation strengthens the DENR's arsenal in its multifaceted approach to cleaning Manila Bay. The catamaran will enable more efficient removal of floating debris and waste, contributing to the broader effort to improve water quality and restore the bay's ecological health. The partnership with SM Prime exemplifies the power of public-private collaborations in tackling complex environmental challenges.

Emphasizing the shared vision of both organizations. SM Prime's contribution complements the DENR's ongoing initiatives, including the Paranaque Adopt-a-River project, and underscores the importance of collaborative efforts in achieving lasting environmental improvements.

The presence of DENR Secretary Maria Antonia Yulo-Loyzaga and other DENR officials emphasized the agency's commitment to leveraging partnerships to achieve its environmental goals. The catamaran will play a crucial role in the DENR's continued efforts to protect Manila Bay from pollution and preserve its valuable resources for future generations. This collaboration serves as a model for how public and private sectors can work together to address pressing environmental concerns and create a healthier environment.

At SM Aura, the SM Book Nook Reading Festival brings Filipino tales to life

(L-R): SM Cares Assistant Vice President Richard A. Caluyo, SM Book Nook Reading Festival co-organizer and BookShelfPH co-founder Monette Quiogue, and SM Aura Regional Operations Head Stephanie Co 

The SM Book Nook Reading Festival, held on January 31, 2025, at the Book Nook in SM Aura, drew 500 book lovers of all ages for a dynamic celebration of Filipino literature and creativity. From engaging author meet-and-greets to lively performances and informative workshops, the festival offered a rich array of literary experiences.

Interactive storytelling and inspiration

One of the festival's highlights was the launch of SM Book Nook's innovative "Pass the Plot" board. This interactive activity encouraged participants to co-create a story, sentence by sentence, showcasing their collective creativity.

A major highlight of the event was the presence of renowned literary personalities such as National Artist for Literature Virgilio Almario (Rio Alma), Dean Tony Laviña, Hans Pieter Arao, and Jayson Fajardo. Attendees had the unique opportunity to connect with these esteemed authors, get their books signed, and engage in insightful conversations. The festival also showcased emerging talent, with popular independent authors like Therese Villarante-Langit connecting with readers and sharing their work.

A celebration of community and shared passion

A heartwarming moment unfolded when publishers and authors united for a meaningful cause—donating books to the SM Book Nook. This symbolic gesture underscored the collective mission of promoting a culture of reading and knowledge-sharing.

Engaging activities for all ages

The festival buzzed with activity throughout the day. Attendees participated in fun quiz games, delved into historical fiction readings, and engaged in thought-provoking book club discussions. Spoken word poetry performances by teens and young adults added a contemporary flair, while a session on zines with BBZ offered a glimpse into the world of independent publishing. Publishers like Bookshelf PH, Grana Books, and Aklat Alamid showcased their latest titles, and a special session on copyright law provided valuable information for aspiring authors.

The SM Book Nook Reading Festival proved to be more than just a book event. It was a lively community gathering, a celebration of Filipino storytelling, and a source of inspiration for both established and aspiring writers.

For more information about SM's community programs and how you can get involved, visit: https://www.smsupermalls.com/smcares/.

Setting the stage for a resilient 2030, ARISE Philippines hosts its first Annual General Meeting.

“I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.” ~Marco Toscano-Rivalta, Chief of Office UNDRR Regional Office for Asia and the Pacific

Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.

The United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, a leading resilience network in the country, held its first annual general meeting for 2025 on January 27 at the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex. With a growing membership of 156 private sector companies, civil society groups, non-governmental organizations (NGOs), and academic institutions, ARISE Philippines is poised to significantly impact disaster resilience efforts nationwide.

Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards. 

ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)

The Co-Chair representing the private sector, Engr. Liza Silerio, welcomed the collective and expressed her gratitude for the network’s role in promoting community resilience and sustainable progress. For the public sector, Office of Civil Defense Undersecretary Ariel Nepomuceno emphasized the importance of engineering solutions in disaster preparedness and highlighted the critical role of committed private sector leaders in building a more resilient nation. 

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. 

Member companies pledge their participation in ARISE Philippines’ seven new programs.

ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.

In his closing remarks, ARISE Philippines Chairperson for the Private Sector Mr. Hans Sy rallied the assembled members and observers, emphasizing the importance of unity, collaboration, and action. He urged everyone to work together to “co-create bridges for resilience,” promoting a stronger and more resilient Philippines for the next generations. 

SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph. 

Encouraging Sustainable Communities: SM Cares Collaborates with the Global Peace Foundation

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

A united commitment for brighter communities!  Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities

Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

“This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.” ~Leonard Faustino, Executive Director of GPF Philippines

Impacting Lives Through Clean Energy and Sustainability

The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together

This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

About SM Cares

SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About Global Peace Foundation Philippines

The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.

Discover Milksha's first concept store at SM North EDSA

Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines!

Get ready for a delightful sip filled with pure, fresh, and natural milk tea creations made with the finest ingredients. Officially opening its doors at SM North EDSA, the Milksha concept store is inviting even more Filipinos to experience its fresh and most flavorful milk tea straight from Taiwan.

Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.

Fresh. Pure. Authentic.

Milksha’s secret to success? It’s the flavors enhanced by special ingredients, ingredient by ingredient. The menu is a celebration of everything that makes milk tea special, with drinks that highlight Milksha’s commitment to fresh, real ingredients. Some must-try favorites include:

• Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.
• Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.
• Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.

Made to Savor, Made to Share

Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember.

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City.

Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

Prepare for PlayTime PH's Ultimate 100 Cars Giveaway in 2025!

“PlayTime owes its success to its incredible and ever-growing community. This giveaway is our way of saying ‘thank you’ to those who have supported us and made our journey special. As the Playtime community grows, more fun, interactive  and engaging games await our customers.” ~Jay Sabale, Senior PR Manager at PlayTime

This year, PlayTime, the most exciting and creative online entertainment games brand in the Philippines, is stepping up the ante!  The largest car giveaway of 2025 is about to blow your mind as @PlayTimePH celebrates reaching a million followers on its Facebook page and each subsequent milestone.  Yes, PlayTime is giving away as many as 100 brand-new Toyota vehicles.  Yes, that is accurate!  One hundred!

What began as a pledge to give a car to one lucky follower of the Facebook account @PlayTimePH has now exploded into an incredible giveaway with more cars, more chances to win, and a ton more excitement.  There is a chance for 100 lucky winners to drive brand-new sedans this summer, and the number of cars up for grabs keeps growing as the Facebook page @PlayTimePH reaches new follower milestones.

Here’s how the raffle giveaway works: 

• 1 Million Followers = 1 Car
• 1.5 Million Followers = 3 Cars
• 3 Million Followers = 5 Cars
• 5 Million Followers = 10 Cars
• 30 Million Followers = 50 Cars
• 50 Million Followers = 100 Cars!

Here’s how to join the action:

1. Sign up for a PlayTime account.
2. Link your mobile number.
3. Make a deposit and start playing.
4. Follow us on Facebook (@PlayTimePH).

The quantity of cars up for grabs rises in tandem with PlayTime's social media following.  This is an opportunity to win big, regardless of how experienced a player is with PlayTime!

Lucky PlayTime customers can soon bring home their dream car this summer—the ride of a lifetime is waiting for them!  There are terms and conditions. 

“Ready to roll? Let’s go! PlayTime na!”

Grab Philippines Launches Green Programme, Promotes Sustainability for On-Demand Services

“In line with our ongoing commitment towards nation-building, Grab is focused on leveraging its tech and platform to cultivate a deep sense of sustainability and care for the environment across communities here in the Philippines. We are thankful for the outpouring support of our kababayans on the launch of this program, and we will continuously innovate and explore new pathways to make our services greener and reduce our carbon footprint, nurturing a sustainable future for every rider, driver, passenger, and consumer in the Grab superapp community.” ~Greg Camacho, Director for Strategy at Grab Philippines

Grab Philippines, a leading superapp, formally introduces its Green Program, strengthening its dedication to environmental sustainability.  In collaboration with strategic program partners Fostering Education & Environment for Development, Inc. ("FEED"), EcoMatcher Ltd., and the Keo Seima Wildlife Sanctuary Project, the initiative launches a new toggle-on feature that enables users to actively engage in environmental conservation efforts across Grab's on-demand mobility and delivery services. 

With every ride or delivery, Grab users can help save the environment by participating in the Green Program.  Users can contribute PHP 2.00 for each GrabCar or GrabTaxi ride, and PHP 1.00 for each GrabFood or GrabMart delivery.

One of the program's main projects is the planting of mangroves in Dulao Village, La Union.  Ecomatcher and FEED, a Philippine-based NGO that focuses on sustainable education and tree planting with the goal of restoring, preserving, and protecting biodiversity nationwide, are supporting this endeavor, which entails cooperation with the local populace and farming community. 

Grab users can tap on "Account" and select "Support the Environment" to opt in or out of the Green Programme with a simple toggle. This user-friendly option is also available before confirming any food or grocery delivery. 

The Green Programme Toggle is also conveniently accessible to Grab mobility service users through the three-dot overflow menu on their booking screen.  Users have the option to leave the program at any time. 

Regionally, the Green Programme also supports the Keo Seima Wildlife Sanctuary project, which meets the internationally recognized Verified Carbon Standard (VCS) and Climate, Community & Biodiversity (CCB) standards. This initiative helps protect and restore nearly 300,000 hectares of natural ecosystems while safeguarding 75 threatened species. 

The Green Programme is the latest addition to Grab's comprehensive sustainability initiatives. These efforts include allowing customers to opt out of receiving cutlery in food deliveries to minimize plastic waste and a regional collaboration with BYD to provide electric vehicles to Grab’s driver-partners throughout Southeast Asia. Additionally, Grab has teamed up with Starbucks for the FoodShare Program, leveraging its delivery network to distribute unsold food from Starbucks locations to local nonprofits such as the Philippine Food Bank Foundation, in a bid to tackle food insecurity in the country.

With the launch of the Green Programme, Grab continues to lead the way in promoting sustainable urban mobility, and food and grocery delivery, empowering users to make eco-conscious choices. 

CCIP and IPOPHL unite against counterfeiting and support for SMEs

(L-R) Chamber of Cosmetics Industry of the Philippines Vice President of Corporate Social Responsibility Jinkie Rontale, Intellectual Property Office of the Philippines Chief of Staff Atty. Louie Calrio, Chamber of Cosmetics Industry of the Philippines Denice Sy, Intellectual Property Office of the Philippines Director General Brigitte Da Costa-Villaluz, Chamber of Cosmetics Industry of the Philippines Executive Vice President of External Affairs Dr. Janina Tan, Executive Vice President of Internal Affairs Jackie Lim, Vice President of Professional Development and Education Shirley Cayago, Vice President of Government & Regulatory Affairs Robi Uy, and Intellectual Property Office of the Philippines Chief of Staff Atty. Reggie Pamatian.

The newly appointed director general, Atty., met with a few members of the Board of Trustees of the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) during a courtesy visit to the Intellectual Property Office of the Philippines (IPOPHL).  Villaluz, Brigitte Da Costa.

 In order to help micro and small businesses expand and prosper, DG Brigitte expressed her desire to support them by utilizing IPOPHL's services.  Her chief of staff, Atty., joined her.  Calrio Louie and Atty.  Reggie Pamatian is in charge of IP enforcement, which includes projects with e-commerce sites to stop illegal sellers and fake goods, a problem that many CCIP members are concerned about.

Present from the CCIP Board of Trustees were executive vice president of external affairs – Dr. Janina Tan of Jradiance Corporation; executive vice president of internal affairs - Jacqueline Lim of First Asia Manufacturing Corporation; vice president of government & regulatory affairs - Robi Uy of Unilever Philippines Inc.; vice president of information publication & public affairs - Denice Sy of Ever Bilena Cosmetics, Inc.; vice president of professional development & education - Shirley Cayago of Splash Wipro Corporation; and vice president of corporate social responsibility - Jinkie Rontale of Sentrotek Corporation.

The meeting reinforced CCIP’s commitment to strengthening collaboration with IPOPHL in protecting intellectual property rights and fostering a fair, competitive landscape for the cosmetics industry. DG Brigitte also committed her attendance to CCIP’s upcoming first General Membership Meeting to be held on March 6, 2025.

With DG Brigitte’s leadership and IPOPHL’s initiatives, CCIP looks forward to working closely with the agency to support innovation, combat counterfeiting, and empower micro and small enterprises in the sector.

EB Plus Moisture Boost Lipstick: A burst of color with a boost of moisture

Why choose between color and hydration when you can have both in the ideal lipstick?  Presenting the EB Plus Moisture Boost Lipstick, a pigment-rich, lightweight lippie enhanced with Hydracore Technology to maintain the hydration, nourishment, and gorgeous color of your lips throughout the day.

Why is it called Moisture Boost?

EB Plus Moisture Boost Lipstick is made to provide an immediate hydration boost with each swipe, in contrast to conventional lipsticks that may feel drying over time.  Its special formula, Hydracore Technology, has a moisturizing balm in the middle of the lipstick bullet.  This guarantees that your lips remain plump, soft, and moisturized while you apply lipstick—all without sacrificing vibrant, long-lasting color.

 

Long-Lasting Color Meets Lip Care

Packed with skin-beneficial ingredients, this incredibly light formula provides a long-lasting stain while remaining comfortable and nourishing.  With Moisture Boost Lipstick, you can have it all without compromising the health of your lips for striking color.

 

9 Wearable Shades for Every Mood

Misty Mauve (rosy mauve whip), Toast of New York (classic brick red), Dewy Rose (lovely candy pink), Watermelon Drop (punchy neutral punch), Raspberry Pop (chill berry hue), Maple Syrup (vintage warm brown), Wine Red (rich neutral burgundy), Cool Cocoa (soft choco brown), and Juicy Tomato (fresh peachy red) are the nine gorgeous shades in the EB Plus Moisture Boost Lipstick collection.

Boost Your Glow with Hydrated, Vibrant Lips!

Your lips remain nourished, soft, and incredibly vibrant throughout the day when you use EB Plus Moisture Boost Lipstick.  Get yours today to enjoy the ideal combination of color, care, and hydration!

 The EB Plus Moisture Boost Lipstick (Php 295) is sold in the SM Beauty Department of all Watsons stores.  Robinsons Department Stores.  stores as well as every top department store in the country!  Additionally, Ever Bilena's official Shopee, TikTok, and Lazada stores are open for online shopping.

Get ready to run for wellness and sustainability BPI’s #BestLifeRun Corporate Race 2025!

“At BPI, we believe that a thriving workforce starts with a focus on wellness and well-being. The #BestLifeRun is more than just a race—it’s a celebration of teamwork, resilience, and the collective pursuit of a healthier lifestyle. We invite companies and organizations to join us in this meaningful initiative, where we strengthen our corporate communities while making a real impact in the lives of others.” ~Gina Eala, BPI Chief Human Resources Officer

The much-anticipated BPI #BestLifeRun Corporate Race 2025 is officially opening its registration on March 1, 2025! Get ready to run for wellness and sustainability.

This year's race, the nation's first and only corporate-focused running event, is expected to be bigger and better, bringing together professionals from different industries in the pursuit of corporate wellness, fitness, and camaraderie.

As it enters its third year, the BPI #BestLifeRun Corporate Race furthers the collective commitment to UN Sustainable Development Goal 3: Good Health and Well-Being while promoting workplace health and wellness.  What began as a way for BPI employees to bond has grown into a multi-company fitness movement that now includes teams from large corporations and run clubs of all sizes as well as micro, small, and medium-sized businesses (MSMEs).

Run for a cause, race for wellness

In order to accommodate runners of all fitness levels, the BPI #BestLifeRun Corporate Race, which will take place on June 8, 2025, at Ayala Triangle Gardens in Makati City, will have four race categories: 3KM, 5KM, 10KM, and 21KM.  It anticipates 6,000 attendees, including a mix of workers from different businesses.

Teams of at least four people can be registered by businesses and organizations, and they can compete not only for speed but also for the title of fastest, fittest, and most competitive organization.

Beyond the thrill of competition, the net proceeds of this year’s race will support BPI Foundation’s partner communities nationwide.

Special registration perks!

Early bird registrants from March 1 to 15, 2025, can enjoy discounted rates, with registration fees starting at P800 for 3KM; P1,000 for 5KM; P1,200 for 10KM; and P1,600 for 21KM.

Participants can register by visiting @bpibestliferun on Instagram, BPI’s official Facebook page, or RUNRIO’s social media pages. BPI corporate clients are encouraged to coordinate with their relationship managers for team registration.

More than a race – a celebration of corporate teamwork!

The excitement doesn’t stop at the finish line! Runners can enjoy post-race activities in the race village, connect with peers, and explore booths from event sponsors. Special awards await top-performing corporate teams, competitive individuals, and standout run clubs.

Don’t miss out on this extraordinary race for health, camaraderie, and purpose. Gather your colleagues, lace up your running shoes, and be part of the BPI #BestLifeRun Corporate Race 2025!

For more information, follow @bpibestliferun on Instagram.