BINI Continues to Crunch Boundaries with Super Crunch

“We are proud to announce the continuation of our partnership with BINI. We are very happy to continue what we started last year with them, and we are grateful for the reception of the fans.” ~Enrico Yap, Assistant General Manager of Prifood Corporation

In the photo: BINI with Prifood Assistant General Manager Enrico Yap (middle) and Super Crunch Brand Manager Margaux Tabladillo (left) and Prifood Marketing Manager Jeffrey Roxas (right).

One of the most anticipated girl groups in the Philippines is BINI, a group of eight gifted and exceptional women. They have taken center stage in the local music industry thanks to their distinct personalities and incredibly endearing subtleties. With their intriguing songs and interesting partnerships with companies and other artists, BINI has won over many Filipinos and cemented their status as a creative and inspirational powerhouse.

Since making their explosive debut with the single "Born to Win" in June 2021, BINI has swept the music scene, becoming well-known with hits like "Pantropiko" and "Salamin, Salamin." Their charismatic and high-energy performances have not only won over fans but also garnered a lot of brand endorsements, which have accentuated their talent and glamour and helped them become the Nation's Girl Group.

Their collaboration with Super Crunch, a snack brand owned by Prifood Corporation, has been a noteworthy turning point in their path. The result of their partnership was the legendary brand song "Super Crush," which appealed to Blooms, their fan base. This brand song reached at number 31 on iTunes Philippines and has received a staggering number of Spotify plays. In just one year, its equally popular Super Crush music video has amassed an incredible 5.6 million streams. Super Crunch is excited to report that their agreement with BINI has been renewed, which is an exciting step. As both sides prepare to launch new and creative projects in the coming months, this year marks an exciting continuation of their partnership. Spectators and fans can anticipate more snackakabaliw moments, promotions, and special content that showcase the always changing collaboration between BINI and Super Crunch are anticipated by fans and onlookers.

The gifted lady trio has triumphantly concluded their incredible three-day show, "Grand BINIverse." Super Crunch supported the event by giving concertgoers tasty snacks and a fun photo booth where they could take pictures of their snack-related memories to preserve as Blooms. 

As BINI continues to break new ground, hit even bigger milestones, and go ahead as industry pioneers, fans can look forward to Super Crunch's support as they broaden their fan base both domestically and internationally.

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