“Karofi was established with a mission to protect and enhance every people's health in any environment. We have a mission to protect the water we drink and we are now one of the leading brands globally with a presence in 50 countries. We should all live beautifully.” ~Huong Elly, Karofi Chief Customer Officer
On September 8, Karofi opens a pilot store at Robinsons Magnolia Mall, providing Filipinos with the most advanced water filtration technology and low-cost water filters, the SMAX Pro V. This technology removes 99.99% of bacteria and produces good-tasting, alkaline, and hydrogen-induced water.
Water from faucets or taps in the Philippines is unsafe to drink, and the quality of the water does not meet national government standards, particularly in urban areas.
According to data from the United Nations and Unicef, 53% of households in the Philippines do not have access to a safe water supply, while 48% receive safely managed or piped water services. The situation in schools is even worse, with 55 percent of students lacking access to clean, safe drinking water.
A large portion of the Philippine population suffers from a lack of access to basic water and sanitation services, which leads to illness, malnutrition, and childhood stunting. Indeed, almost one-third of Filipino children suffer from stunting.
Indeed, according to the 2022 Annual Poverty Indicators Survey (APIS), more than half of the population (54.3 percent) gets their drinking water from a water filter system or bottled water. However, this comes at a cost, with Filipinos spending up to P7,000 per month on water filter systems.
Karofi Water Purifier, a global brand and one of the world's best home water purifiers with a presence in 50 countries, was named one of the "Top 10 ASEAN Strong Brands 2024" at the 8th Edition of the ASEAN Strong Brand Announcement Ceremony 2024, and is expanding into the Philippines with a pilot store at Robinsons Magnolia Mall. The award recognizes Karofi's research and development efforts to fulfill its mission "to ensure the healthy life for everyone in the water and air environment of our beautiful green planet."
“I am excited to be here today. I have been using water purifiers for a long time because we are trying to minimize our use of plastic bottles [which clogs the drainage system and adds to global warming]. I have been loving Karofi water filters so far, and I like their new counter top water purifier with hot and cold water functionalities at the turn of a knob. Plus, the water quality tastes so good, in addition to being so healthy. Water is a basic necessity and we consume it on a daily basis. We have to make sure that the water we provide our family is of maximum quality. Karofi's water purifiers offer the most health benefits, with the safest and healthiest features. I am so impressed. This gives us more reason to try Karofi water purifiers because of its quality. The questions you may ask yourselves are “Is the water purifier safe?” and How to install [Karofi] water filter?” The answers are, yes, water purifiers are safe, and it's easy to install them. Karofi is the best water purifier for home.” ~Coleen Garcia, Actress, the official endorser of Karofi Water Purifier
Meanwhile, Elly explained that hydrogen neutralizes and alkaline water combats oxidants and free radicals, promoting healthy cells and bodies. Karofi's inexpensive water filter system will allow Filipinos to drink water directly from the tap, eliminating the need to boil it or purchase it from refilling stations or bottled water. It's the best cheap water filter on the market.
Karofi's water purifier filters also incorporate Nano Silver, which kills or inhibits the growth of microorganisms such as pathogenic bacteria, viruses, and fungi while causing little to no harm to the human body. Nano Silver prevents re-infection as water circulates through the filter system.
"The economics of the water purifier are better. Karofi's water filters have hydrogen and alkaline for better health, safe and clean water to prepare milk for babies, and a safe water source that meets the standards set by the Philippine National Standard for Drinking Water and regulator of FDA Certified Water Filters." ~Karofi said
In addition, Karofi's water purifiers could reduce the cost of clean drinking water to only between P1,000 and P1,500 in six to eight months.
Garcia highlighted the health benefits of alkaline water in the body, but added sometimes it is a challenge where to buy alkaline water.
Clean drinking water
Potable drinking water is a daily necessity. Most consumers are very particular about the type of water they drink and give their young children, preferring alkaline water or pure distilled water.
Karofi has successfully developed advanced SMAX water filtration technology with double efficiency and is the first water purifier brand to incorporate Industry 4.0 technologies into its products (comprehensive water quality control technology on AioTec smartphones; voice-activated water collection technology VoiceCall).
Karofi is the only brand in the Philippines that has been certified by the Institute of Occupational Health and the Environment for pure drinking water, standard bottled water QCVN 6-1:2010/MOH, making it one of the best water purifiers for home use.
Integrating modern 4.0 technologies into water purifiers provides Karofi users with easy access to safe and clean water. The technologies include VoiceCall technology, which allows for voice-activated water pouring; AioTec technology, which allows smartphone users to control water quality; touch-screen water collection technology; and quick hot and deeply cold technology.
The novel innovation enables users to monitor Karofi's water quality via smartphones.
Karofi Key Features:
Reliable quality—Karofi water purifiers have a multi-level water treatment process to ensure that water is free from bacteria, visible particles, foul odor and, taste, etc. The water coming out from the filtration system is visually crystal clear. The water is guaranteed safe for drinking for adults, but most especially for babies and young children.
Superior technology - With its optimum performance, Karofi water purifiers offer 50 percent cost savings on power. Its energy efficiency promises quick heating and cooling.
11 SMAX filters, HP 6.0—Guaranteed good water quality. The filter technology and the HP 6 feature mean that it has alkaline-like quality water and assures the removal of 99.99 percent of bacteria. The water quality is recommended to be safe for infants and young children. It is also odorless and good-tasting, with a hint of sweetness or citrus flavor.
Peace of mind—You are secure that the water you and your family drink is clean and safe and will not cause sickness. Avoiding hospitalization and medical costs can save you plenty of money from Karofi’s cheap water filter system.
Healthier choice—Switching to Karofi water purifiers from a water refilling station offers consumers the best life without the worry of acquiring water-borne diseases like diarrhea or stomach discomfort. A healthy family will provide consumers with financial stability and security while allowing families to spend more time together. In addition , alkaline water purifier is good for the skin.
Optimizes convenience - You can have unlimited clean, safe and fresh water at home anytime. You do not need to order from water refilling stations.
Value for money - Users of Karofi water purifiers spend between P1,500 and P2,000 every six months to change filters. Sometimes, it is even less if the water from the source is cleaner. Spending P1,500 – P2,000 every six to eight months is more affordable than per-gallon expenses from water refilling stations or buying bottled water.
FDA-approved and certified, with a 36-month warranty.
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