“The Journey to Growth Forum not only strengthened our relationship with partner farmers but also provided an ideal avenue for them to learn best practices and discover solutions to existing farming challenges. We hope to aid our farmers in achieving sustainable growth by continuously providing workshops and training on leading edge and innovative approaches.” ~Gisela Tiongson, JGF President
Adapting to ever-changing market conditions and embracing evolving technologies and practices are critical components of agro-entrepreneurs' decision-making and business operations. The Jollibee Group Foundation (JGF), the Jollibee Group's social development arm, supports the continued growth of these agro-entrepreneurs through the recently held Journey to Growth Forum. The Forum aims to improve smallholder farmers' strategic mindsets so that they can continue to build their skills and expand their capacities, resulting in a more confident future for agro-entrepreneurs.
The Forum brought together farmers, cooperatives, associations, local government units, and partner organizations in a lively atmosphere. It included dynamic agri-innovation learning sessions, industry updates, focus group discussions, and strategic business planning workshops, all aimed at providing participants with the tools and knowledge they need to thrive in today's agricultural landscape.
JGF's Farmer Entrepreneurship Program (FEP) continues to empower smallholder farmers to thrive as agro-entrepreneurs and achieve economic self-sufficiency by providing leadership and agro-entrepreneurship training to improve their knowledge and skills.
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| Through breakout sessions, participants discussed challenges and devised viable solutions for better produce and sustainable farming practices. |
Leadership and expertise
Experts from Jollibee Group's global divisions—including Procurement, Insurance and Risk Management, Finance, Sustainability and Public Affairs, and the Data Office—led lively discussions about customer service, supply assurance, operational efficiency, financial strength, sustainability, and leadership.
To increase the impact, the Foundation invited industry experts to share cutting-edge insights on agricultural innovations. Miguel Garcia, Junior Operations Center Supervisor at the Philippine Disaster Resilience Foundation (PDRF), discussed preparing for the potential upcoming La Nina.
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| Jollibee Group’s Global Chief Business Support Officer William Tan Untiong has shared that the FEP farmers have already fulfilled 90% of the company’s onion requirement as early as the second quarter of 2024 |
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| JGF President Gisela Tiongson led the team in facilitating learning sessions, focus group discussions, and strategic business planning. |
Dr. Dionisio Bucao of Mariano Marcos State University contributed to the wealth of knowledge by emphasizing the critical role of soil health in sustainable farming, while Arjay Aquino of Central Luzon State University shared actionable strategies for soil health restoration, ensuring that farmers are equipped with the most recent sustainable practices.
About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,900 stores across 32 countries.
The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.
The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space. The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.
The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group was named the Philippines' Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies and Fortune’s Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com
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