Enhanced mall activities drive SM's foot traffic growth

"The increase in foot traffic reflects our steadfast commitment to meeting the daily needs and wants of our customers. Our malls serve as dynamic hubs that blend modern retail services with vibrant entrepreneurial environments. SM continues to innovate and elevate customer experiences. Our goal is to create lasting memories through dynamic destinations that complement traditional shopping." ~Steven T. Tan, SM Supermalls President

A crowd gathers to watch their favorite characters at the Grand Mascot Parade in SM Mall of Asia

SM Supermalls has reported an increase in foot traffic, with an average of over 4 million daily visitors in the first quarter of 2024, up from 3.3 million in the same period the previous year. This consistent growth demonstrates SM's commitment to improving the mall experience by offering diverse and engaging activities that cater to changing consumer preferences.

Through its integrated property developments, SM has transformed its malls into destinations that provide immersive experiences for every member of the Filipino family. 

Over 500 cosplayers from Metro Manila excitedly gather at SM City Fairview to check out the Cosplay City.

With a shift toward discretionary spending, Filipino consumers are increasingly visiting malls for leisure and dining experiences. Food tenants now account for 30% of mall space leased, up from 10% a decade ago, while non-food tenants, including entertainment, now occupy 50%. Other service-related tenants supplement the diverse offerings. 

The Space & Time Cube+ at S Maison is the first-ever immersive art museum in the Philippines.

 

Recent innovations include S Maison's Space & Time Cube+, an immersive art museum with 20 themed attractions such as LED tunnels and holographic displays that demonstrate SM's commitment to combining art and entertainment.  

SM Supermalls also offers a platform for fandoms, whether you follow your favorite K-pop group, anime, or artists. SM is thrilled to support these communities and serve as the go-to destination for fan gatherings of all ages and backgrounds. 

One of the places where fans can express themselves is the newly opened Cosplay City at SM City Fairview. It's a community hub where people can be creative and immersed in this multi-district location filled with toy exhibits and anime-themed zones wrapped in a Tokyo City vibe for Instagram-worthy photos. 

A family creates lasting memories at the Pyromusical Competition in SM by the Bay, SM Mall of Asia Complex.

In addition, SM Mall of Asia's flagship Game Park, which opened in November 2023, is a 1,947 square meter indoor entertainment complex with amenities such as a bowling alley, basketball court, e-darts, and an indoor archery range, catering to a wide range of interests.

About SM Investments Corporation

SM Investments Corporation is one of the leading Philippine companies that is invested in market-leading businesses in retail, banking, and property. It also invests in ventures that capture high growth opportunities in the emerging Philippine economy.

SM’s retail operations are the country’s largest and most diversified, consisting of grocery stores, department stores and specialty retail stores. SM’s property arm, SM Prime Holdings, Inc., is the largest integrated property developer in the Philippines with interests in malls, residences, offices, hotels, and convention centers as well as tourism-related property developments. SM’s interests in banking are in BDO Unibank, Inc., the country’s largest bank, and China Banking Corporation, the fourth largest private domestic bank.

For more information, please visit www.sminvestments.com

For inquiries, please contact: smic_corpcomm@sminvestments.com