Cooking Up Innovation: TCL Free Built-In Refrigerator Revealed with Live Cooking Demo

“This groundbreaking refrigerator marks our debut in the cross-door category. It seamlessly blends cutting-edge technology with a sleek, modern design, transforming your kitchen into a space of effortless functionality. The TCL Free Built-In Refrigerator isn't just an appliance – it's a major step forward for TCL, showcasing our unwavering commitment to enhancing everyday living with smart and stylish solutions.” ~Shae Yu, TCL Philippines Marketing Head

The TCL Free Built-In Refrigerator is the newest product from TCL, a leading consumer electronics brand and the top panel TV brand in the Philippines. At an intimate afternoon launch, food and lifestyle enthusiasts gathered at Azadore Restaurant, where TCL unveiled the newest developments in smart refrigeration technology. 

TCL Philippines Marketing Head Shae Yu

The relaxed and elegant ambiance of Azadore made the unveiling ceremony the ideal setting. A laid-back atmosphere greeted the guests as they arrived at the restaurant, excited to see a unique cooking demonstration. Who are the show's stars? None other than Joyce Pring-Triviño, a well-known mommy content creator, and Chef Myke Tatung, a favorite on the internet. They collaborated to present the cutting-edge capabilities and useful uses of the new refrigerator in an authentic kitchen environment.

Checking out the TCL Free Built-In Refrigerator storage space capability

At the TCL launch event, Chef Tatung captivated the audience with a live cooking demonstration, showcasing how the TCL Free Built-In Refrigerator seamlessly elevates the cooking experience. From perfectly storing fresh ingredients to maintaining ideal temperatures, Chef Tatung expertly utilized the refrigerator's features to create a mouthwatering array of dishes.

“Straightforward lang, I'm so impressed by the advanced cooling system, the convertible zone that I can adjust anytime I want to and of course the spacious interior that allows me to organize my ingredients efficiently, making meal prep a breeze for my daily content also. As a chef, I appreciate TCL's commitment to functionality and design, which are crucial in creating a seamless experience in my kitchen.” ~Chef Tatung

Chef Tatung testifies about his own experience of using the TCL Free Built-In Refrigerator. Chef Tatung also commends TCL for this kitchen game changer refrigerator.

Joyce kept the audience entertained and engaged with her witty banter and insightful sharing of her experiences with the TCL Free Built-In Refrigerator. Joyce's insightful sharing of her firsthand experiences with the TCL Free Built-In Refrigerator's features not only educated the guests but also set a relaxed tone for the special cooking segment. 

“Having the newest TCL Free Built-In Refrigerator has become a fun family activity. It’s a great way for me to involve my boys in choosing healthy snacks and meals, and my husband loves organizing everything neatly. I love how the TCL Free Built-In Refrigerator highlights innovation meets space-saving design.  It maximizes floor space by 21% compared to traditional models, yet boasts an impressive 521L capacity! Talk about a win-win!” ~Joyce Pring

Chef Tatung prepared an exciting array of ‘Simpol’ dishes during the special cooking demonstration namely Chopped Salad with Toasted Nuts, Chicken steak with Mushroom Fried Rice & Mango Jubilee Dessert. After which, the media guests got to try the scrumptious feast.

"TCL started the ref business in 2021 and has witnessed an YoY growth of 192% from 2022 to 2023. We’re happy that TCL has become a trusted name in Filipino homes. We're the leader in panel TVs and a global TV powerhouse, but our focus goes beyond the screen. We're passionate about creating exceptional, tech-driven appliances that are affordable for everyone. We believe in constant innovation to bring Filipino families the future of home living, today. With TCL, you'll find the perfect appliance to simplify your life and inspire culinary greatness in your kitchen.” ~Joseph Cernitchez, TCL Philippines Brand Manager

TCL Philippines Brand Manager Joseph Cernitchez

TCL Free Built-In Refrigerator is now available at all TCL authorized dealers nationwide. Visit https://www.tcl.com/ph/en to learn more about the TCL Free Built-In Refrigerator. 

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.