SM Mobilize Relief Efforts to 3,300 Bulakenyos

SM City Baliwag led the distribution of relief packs to flood-stricken families in the city, including Barangay Tibag, San Roque, Paitan, Poblacion, and San Jose.

The torrential rains from the southwest monsoon, exacerbated by the recent typhoon Egay, caused extensive flooding in Bulacan, with certain regions resembling inland seas.

In response, SM Supermalls and SM Foundation Inc. initiated concurrent relief operations under their Operation Tulong Express (OPTE) program to provide urgent aid to the communities affected by the typhoon in Bulacan.

SM City Marilao dispatched volunteers to flood-ravaged areas in Marilao, to provide immediate relief to thousands of families affected by the week-long incessant and widespread rains dumped by Typhoon Egay and the southwest monsoon.SM Assistant Vice President for Operations Ana Datu led the relief distribution in Marilao.

A heartwarming moment as an all-smiles senior citizen receives a much-needed relief pack from SM City Marilao.

The SM Foundation, through SM City Baliwag, led by Mall Manager Rodora Tolentino, distributed 1,000 relief packs to flooded areas and evacuation centers.

Rounds of relief operations were conducted by SM City Baliwag in typhoon-stricken barangays in the city. A total of 1000 beneficiaries were given aid during the relief distribution.

SM Foundation, in cooperation with SM Center Pulilan, extends helping hands to families afflicted by typhoons through relief goods distribution.

In the Municipality of Marilao, five barangays received truckloads of ‘kalinga packs’. Volunteers from SM City Marilao were grouped, deployed, and sent to areas with the highest number of displaced families and recurring floodwaters, like Nagbalon, Lias, Ibayo, Poblacion, and Abangan Sur. With the help of rescue team from each barangay, a total of 1,000 families were given relief packs that contained rice, canned sardines, instant noodles, and bottled waters.

Rounds of relief operations, on the other hand, were conducted by SM City Baliwag in barangay Tibag, San Roque, Paitan, Poblacion, and San Jose. A total of 1,000 relief packs were distributed in flooded areas and evacuation centers in Baliwag. 

SM Foundation Inc. and SM City Marilao keep the bayanihan spirit alive as it mobilizes relief efforts and extend immediate relief assistance to communities affected by the typhoon Egay and the southwest monsoon in Bulacan.  Recipients express their gratitude as they receive kalinga packs from SM City Marilao and SM Foundation’s Operation Tulong Express. Around 1,000 families in Marilao benefited from the relief operations.

Families were happy to receive their relief packs distributed by the SM Foundation through SM Center Pulilan. Under the program Operation Tulong Express, a total of 1,300 relief packs were distributed to several Barangays in Bulacan, including Paltao and Longos in Pulilan and Wawa and San Jose in Balagtas.

Volunteers from SM Center Pulilan, in cooperation with the LGU, joined forces to bring help to flood-stricken families, including Paltao and Longos in Pulilan and Wawa and San Jose in Balagtas.

SM Center Pulilan went above and beyond by carrying out door-to-door distribution of relief packs in Paltao and Longos in Pulilan, as well as Wawa and San Juan in Balagtas. This approach allowed volunteers to personally identify and help individuals or families who may not have been able to reach the centralized relief centers. Through this personalized and attentive method, they made sure that nobody in need was overlooked during this challenging period. Approximately 1,300 families in Pulilan and Balagtas benefited from these relief efforts.

This kalinga pack distribution initiative is a part of Operation Tulong Express (OPTE), a social program by SM Foundation in partnership with SM Supermalls and SM Markets. Its objective is to address the needs of communities during disasters and crises, with close coordination among SM Supermalls employees and volunteers.

Volunteers from SM City Marilao were grouped, deployed, and sent to areas with the highest number of displaced families and recurring floodwaters, like Nagbalon, Lias, Ibayo, Poblacion, and Abangan Sur.

Due to severe flooding caused by continuous and widespread rains from Typhoon Egay and the southwest monsoon, the province of Bulacan has been declared under a state of calamity by local authorities. This has made it one of the hardest-hit provinces during this disaster.