“We are excited that Jack Daniel’s and Coca-Cola ready-to-drink cocktail is expanding to new markets, including the Philippines, allowing more fans of the classic cocktail to enjoy the taste that set the standard for bar calls around the world. It’s incredibly special to share the product of this joint effort with Filipinos.” ~Sally Goh, General Manager, Emerging Asia, Brown-Forman
Jack Daniel’s® and Coca-Cola are launching Jack Daniel’s and Coca-Cola alcoholic ready-to-drink (aRTD) in the Philippines.
The Jack Daniel's & Coca-Cola aRTD premium cocktail is based on one of the most well-known bar drinks in the world and is made with Coca-Cola and Jack Daniel's Tennessee Whiskey.
Last year, Jack Daniel's and Coca-Cola reported that they would collaborate to give grown-ups in business sectors all over the planet with this new beverage choice to appreciate. One of the most well-known branded "bar calls" is the Jack Daniel's and Coca-Cola pre-mixed drink, which is a ready-to-drink cocktail ordered with specific brand names. The premium cocktail produced by these two well-known brands is currently available for purchase in the Philippines.
“While Jack Daniel's and Coca-Cola have long been mixed at home and in bars around the world, today we're officially introducing to the Philippines a premium drink that unites two iconic brands in a ready-to-drink cocktail blend with so many perks, including its can. Jack Daniel’s and Coca-Cola aRTD is truly the beginning of something big.” ~Cesar Gangoso, Frontline Marketing Director, Coca-Cola ASEAN and South Pacific East Region
The bold, black Jack Daniel's Old No.7 design stands out with the red Coca-Cola logo written in its standard Spencerian script, emphasizing the fact that the Jack Daniel's and Coca-Cola aRTD is born ready to be the best because of to its quality ingredients.
The beverage should only be consumed by those who are of legal drinking age, and both the can and packaging, which contain two of the most recognizable and valuable trademarks in the world—"Jack Daniel's" and "Coca-Cola"—will clearly show responsibility messages. All advertising for the Jack Daniel's and Coca-Cola aRTD product will follow Brown-Forman and The Coca-Cola Company's guidelines for alcohol-responsible marketing.
Jack Daniel’s and Coca-Cola, available in 320 mL slim cans with an alcohol level of 7%, is now hitting shelves nationwide in the Philippines. The premium cocktail drink may also be ordered online soon via Boozy.ph, CokeBeverages.ph, Shopee, and Lazada as long as you are 18 years old and above.
Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.
To know more, follow the Jack Daniel’s and Coca-Cola official Facebook page or visit http://www.coca-cola.com.ph.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Coca-Cola Philippines
Coca-Cola has been refreshing Filipinos for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of beverage brands and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to support safe water access programs in over 250 communities, has empowered around 250,000 women entrepreneurs through training and peer mentoring, and is accelerating packaging collection and recycling under its global World Without Waste initiative.
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