GrabFood Tara, Kain! A Panel Discussion on the National Filipino Food Month

[L-R] Director of Department of Tourism (NCR) Sharlene Zabala-Batin; e-Commerce Division Chief of Department of Trade and Industry Berlin Mabuna; Director for Deliveries of Grab Philippines Greg Camacho; Chief Executive Officer of Foodee Group Eric Dee; and owner Tapapa Tapsilogan Eisen Lim engage in a panel discussion on the role of digital marketplaces in ensuring the reach and commercial activity for Filipino cuisine.

In celebration of National Filipino Food Month, leading on-demand deliveries platform GrabFood is hosted a panel discussion with the Department of Tourism, Department of Trade and Industry, and MSME Filipino restaurateurs to discuss the impact of the digital economy to Filipino Food businesses in the post-pandemic era.

Director for Deliveries of Grab Philippines Greg Camacho shared some interesting insights earlier on Filipino Food and the changing consumer behavior in the country. Sharing some data points highlighted during the discussion:

GRAB DATA FROM ACROSS THE REGION:

• 88% got to know of a new store because of delivery apps
• 90% tried at least one new store in a delivery app that they have not tried in person
• 9 in 10 consumers in the region prefer brands with an integrated online-to-offline experience
• GF consumers ordered 1.7x more often in 2022 compared to 2019
• GM consumers ordered 1.4x more often in 2022 compared to 2020

GRAB PHILIPPINES DATA

• 8 in 10 merchants say that delivery platforms are a must-have for their businesses to survive
• In 2022 average basket size on GrabFood and GrabMart, grew by 84% vs 2019

FILIPINO FOOD ON THE GRABFOOD PLATFORM:

• Halo-Halo was ordered close to 80% more in 2022 compared to the previous year – ranking 10th in the list of top orders on GrabFood
• Halo-Halo ranks no. 1 in the list of top food items ordered for Merienda (3:00 p.m. to 6:00 p.m.)
• Longganisa ranks 2nd in the list of top food items ordered for Breakfast (5:00 a.m. to 11:00 a.m.)
• Chicken Inasal ranks 2nd in the list of top food items ordered for Lunch (11:00 a.m. to 3:00 p.m.)

[L-R] Director of Department of Tourism (NCR) Sharlene Zabala-Batin; e-Commerce Division Chief of Department of Trade and Industry Berlin Mabuna; Director for Deliveries of Grab Philippines Greg Camacho; Chief Executive Officer of Foodee Group Eric Dee; and owner Tapapa Tapsilogan Eisen Lim engage in a panel discussion on the role of digital marketplaces in ensuring the reach and commercial activity for Filipino cuisine.

Filipino food as a key tourism thrust in the post-pandemic era. The role of aggregators in commercializing Filipino food in the post-pandemic Era. GrabFood in its role of helping Filipino restaurants thrive during the pandemic and as they embrace the changing consumer behavior. How Pinoy restaurateurs find resiliency in digital marketplaces.