“I am happy to launch my own production house Royalty Films that will create videos for my music and my foundation as well as other projects including those of fellow artists. Royalty Films has been a dream that we wanted to accomplish and now we have the expertise and in-house talent and I am happy to collab with TES and PHRAA who know me so well and believe in my vision.” ~Maluma
Global Latin music idol Maluma has just
released his new single and video entitled "Mojando Asientos" featuring
fellow singer-songwriter Feid. The video for the
catchy reggaeton track was shot in Medellín, Colombia by none other
than Maluma himself, Juan Luis Londoño, as both its director
and producer.
"Mojando Asientos" is the first music video shot by his own production
company Royalty Films.
Making his directorial debut, Maluma’s vision was to create an artistic
and visually poetic music video showcasing beauty, innovative imagery and
figurative expressions through different environments, colors and nature. It
was co-directed by Cesar “TES” Pimienta and Rayner
Alba “PHRAA,” who have been longtime day-to-day Maluma
collaborators for his brand’s art direction, photo and video content.
Maluma has always had creative input in his
music videos and other projects and establishing the company was
a longtime dream that progressed naturally throughout the years.
Royalty Films was created by Maluma to help support Latino
creatives within the music, film, television and commercial fields. The artist’s vision
is to continue directing and producing his upcoming music videos, and other top
line ventures under Royalty Films, as well as to provide an opportunity to the
young creatives who are part of his foundation, El Arte De Los Sueños.
Among his goals with Royalty Films, is to produce
Latino stories that have not been told and to visually continue to disrupt by
working with upcoming talent, who want to creatively come out of their comfort
zone.
About Maluma
Maluma is one of the leading voices in Latin music
and a bona fide global youth idol. Born Juan Luis Londoño in Medellin,
Colombia, he formulated his artistic moniker Maluma from the first
two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best
Contemporary Pop Vocal Album (for F.A.M.E.) is one of
social media’s most popular artists with over 25 million Facebook fans,
8 million Twitter followers, and a whopping
61.1 million Instagram followers, making him the leading Latin
male artist on Instagram and the first and only one to surpass
50 million followers. His official YouTube/VEVO channel has more than
28.1 million subscribers, having earned him a YouTube Diamond Play
Button Award.
With his Maluma World Tour he has achieved
unparalleled success, having sold over one million tickets in 105 worldwide
concerts in 2017 alone and becoming the top concert-selling Latin artist in the
world. In 2018 and 2019, he broke records achieving full houses in all of
his shows throughout the United States and Europe selling out
Madison Square Garden (New York), the American Airlines Arena (Miami) and two
The Forums (Los Angeles), among others. With his 11:11 World Tour he
also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+
audience); made history at the 18th annual Mawazine Festival in
Rabat, Morocco, setting an all-time attendance record with his headlining
concert in front of 200,000 people; and performed for the first time ever
in Riyadh, Saudi Arabia in front of 25,000.
In 2018, Maluma entered the fashion scene with
his edgy, youthful and authentic look, and style. He has been named a
“Menswear Icon in the Making” and “Men’s Fashion’s Newest Muse” by Vogue.
In addition, he was one of GQ’s “Men of the Year” in 2019 and continues to gain
the fashion support of designers such as Kim Jones (Dior), Jeremy Scott
(Moschino), Olivier Rousteing (Balmain), Donatella Versace, Calvin Klein,
Christian Louboutin, Louis Vuitton and more. In 2019, he attended the Met Gala
for the first time, being one of the first Latin urban artists of this
generation to be invited by Anna Wintour. Maluma has also released top
campaigns and commercials as the face of global brands such as Moet Hennessy,
Michelob and Adidas.
Since joining Sony Music Latin in 2015, Maluma
has released five albums Pretty Boy Dirty Boy (2015), F.A.M.E. (2018), 11:11 (2019), Papi
Juancho (2020) and 7DJ (2021). Maluma
is the youngest artist to simultaneously hold both the #1 and #2 spots on
Billboard’s Latin Airplay chart and only the sixth act to ever achieve the feat
he has now repeated three times. To date Maluma has had twenty-one #1 singles
on Billboard’s Latin Airplay chart.
To connect with
Maluma, visit:
https://www.instagram.com/maluma/
https://www.facebook.com/MALUMAMUSIK
https://twitter.com/maluma
https://www.youtube.com/user/MalumaVEVO
https://www.tiktok.com/@papijuancho
Snapchat: malumaworld
https://maluma.online/
https://www.facebook.com/MALUMAMUSIK
https://twitter.com/maluma
https://www.youtube.com/user/MalumaVEVO
https://www.tiktok.com/@papijuancho
Snapchat: malumaworld
https://maluma.online/
“Mojando Asientos” links:
All DSPs: https://Maluma.lnk.to/MojandoAsientos
Apple Music: https://Maluma.lnk.to/MojandoAsientos/applemusic
Spotify: https://Maluma.lnk.to/MojandoAsientos/spotify
Amazon: https://Maluma.lnk.to/MojandoAsientos/amazonmusicstreaming
YouTube: https://Maluma.lnk.to/MojandoAsientos/youtube
iTunes: https://Maluma.lnk.to/MojandoAsientos/itunes
Deezer: https://Maluma.lnk.to/MojandoAsientos/deezer
TikTok: https://Maluma.lnk.to/MojandoAsientos/tiktokusemysound
Apple Music: https://Maluma.lnk.to/MojandoAsientos/applemusic
Spotify: https://Maluma.lnk.to/MojandoAsientos/spotify
Amazon: https://Maluma.lnk.to/MojandoAsientos/amazonmusicstreaming
YouTube: https://Maluma.lnk.to/MojandoAsientos/youtube
iTunes: https://Maluma.lnk.to/MojandoAsientos/itunes
Deezer: https://Maluma.lnk.to/MojandoAsientos/deezer
TikTok: https://Maluma.lnk.to/MojandoAsientos/tiktokusemysound
Maluma’s “Mojando Asientos” is out now on all digital music
platforms worldwide via Sony Music. Watch the music video here.
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