Ayala Foundation Launches New National Anthem Video on National Heroes Day

Lupang Hinirang

(The Philippine National Anthem)

Bayang magiliw

Perlas ng Silanganan,

Alab ng puso,

Sa dibdib mo'y buhay.

Lupang Hinirang,

Duyan ka ng magiting,

Sa manlulupig,

Di ka pasisiil.

Sa dagat at bundok,

Sa simoy at sa langit mong bughaw,

May dilag ang tula

At awit sa paglayang minamahal.

Ang kislap ng watawat mo'y

Tagumpay na nagniningning,

Ang bituin at araw niya

Kailan pa ma'y di magdidilim.

Lupa ng araw, ng luwalhati't pagsinta,

Buhay ay langit sa piling mo.

Aming ligaya, na pag may mang-aapi

Ang mamatay nang dahil sa iyo.

Manila Vice-Mayor Honey Lacuna at the Wreath Laying Ceremonies in front of the Bonifacio Monument together with NHCP, Ayala Foundation and Ayala Group officials, and Pulis Magiting Awardees.

The Philippine National Anthem (Lupang Hinirang) was composed by Julian Felipe as instructed by General Emilio Aguinaldo. It was first played publicly on June 12, 1898, by the town band of San Francisco de Malabon on the occasion of the proclamation of Philippine Independence and the unfurling of the Philippine Flag in Kawit, Cavite.

Ayala Foundation Launches New National Anthem Video on National Heroes Day.

(L-R): Charmaine Bauzon, AVP, Ayala Malls Operations Head - Luzon; Celerina Amores, Senior Director, Corporate Communications, Ayala Foundation; John Philip Orbeta, Chief Human Resources Officer, Managing Director & Head - Corporate Resources Group, Ayala Corporation; Dr. Rene Escalante, Chairman, National Historical Commission of the Philippines; and Melo Acuña, veteran journalist.

In celebration of National Heroes Day, Ayala Foundation launched its new National Anthem video before members of the press at the historic Tutuban Center in Manila. It honors the daily work of ordinary Filipinos in building the nation—parents, workers, civil servants, and others who work with honesty and dignity for their families, their communities, and the country. 

“Ayala Foundation remains strongly committed to nation-building. This new National Anthem video is our way of honoring the people and communities whom we continue to serve in both modest and big ways. We are all under one flag—united as one Filipino country, one Filipino people who desire a better future for our children and better lives for all.” ~Ruel Maranan, president of Ayala Foundation

“As Ayala celebrates its 185th anniversary, we would like to highlight the spirit of collaboration, partnership, and volunteerism that is embedded in Ayala’s corporate culture. This new National Anthem video is just one way for us to show how Ayala’s 45,000-strong workforce is committed to serving the nation.” ~John Philip Orbeta, group head for corporate resources at Ayala Corporation

Every Nation has its own Distinctive Identity, a National Anthem is one of the main aspects of every Nation which signifies the Nation’s Status on Which People of That Nation can be proud of.

The new National Anthem video adheres to the Ayala Foundation’s ongoing Maging Magiting campaign, which promotes the love of country and recognizing the extraordinary virtues of ordinary Filipinos. It was developed and produced by Ayala Foundation, with the support of the National Historical Commission of the Philippines, and will be shown in all Ayala Cinemas starting September 2019.

The new video features everyday Filipino heroes, those who work hard for themselves, their families, and the country day-to-day while, at the same time, showcasing the country’s accelerated growth and prosperity.

Volunteers from Ayala companies likewise appeared in the video, showcasing their kagitingan and demonstrating Ayala’s commitment to building the nation. They were joined by volunteers from Ayala’s partner communities and institutions.

The video is coming soon to all Ayala Malls Cinemas nationwide.

For more information, visit www.ayalafoundation.org.

Maging magiting—sa isip, sa salita, at sa gawa.

About Ayala Foundation

As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation's main program areas are Education, Community Leadership, Suitable and Sustainable Livelihood, and Arts and Culture.