BARBIE in the East a Rizal Inter-Town Filipiniana Fashion Competition!

Friday, June 8, 2018

BARBIE in the East a Rizal Inter-Town Filipiniana Fashion Competition!

"I'm a Barbie girl in the Barbie world. Life in plastic, it's fantastic! You can brush my hair, undress me everywhere. Imagination, life is your creation. Come on, Barbie, let's go party!" ~Barbie Girl from Aqua

SM City Taytay launches Barbie in the East last June 4, 2018. Taytay, Rizal - In celebration of 117th Araw ng Lalawigan ng Rizal and 120th Philippine Independence Day, SM City Taytay together with Richprime Global Inc., Mattel, Toy Kingdom and the Association of Tourism Officers of Rizal give you Barbie in the East.

From the different towns and City of Rizal, a creation of creativity, Innovation, and Heritage to their Barbie in a Filipiniana entries all of them are definitely amazing. A part of the celebration of Araw ng Lalawigan ng Rizal an event that celebrates the fusion of creativity, Innovation, and Heritage.

An amazing display of different Barbie dressed

in fashionable creations

The event was a joint effort of people and institutions who are passionate about creativity, innovation, and heritage of the province of Rizal. Barbie in the East is by far one of the most unique collaborations in celebration of the 117th Araw ng Lalawigan ng Rizal. Showcasing Barbie dressed in different gowns represented by 13 towns and 1 city in Rizal.

Ms. Maureen G. Fernandez, SM City Taytay Mall Manager

Barbie in the East aims to urge creativity and resourcefulness to each participants representing their municipalities depicting their culture and lifestyle. These creations were hand-made by each representative's last May 25, 2018, at SM City Taytay.

Ms. Andrea Ynares, Rizal Arts Federation Chairwoman & First Lady of Antipolo

Judged by stylist Mr. Jhay Layson, Costume Designer Ms. Katrina Lucilo, Philippine Pet Fashion Icon Ms. Bernie Alfonso and Toy Kingdom Senior AVP Ms. Bernie Ma Mon Luk.

Dra. Corazon Lacerna, Rizal Tourism Officer

Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration. Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line. Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle.

Hon. Francisco Juan, Jr., Vice Governor Province of Rizal

Ribbon Cutting Ceremony was graced by Madam Andrea Ynares, Rizal Arts Federation Chairwoman and First Lady of Rizal, Vice Governor Reynaldo San Juan, Jr. of Rizal, Rizal Tourism Officer Dra. Corazon Lacerna, Toy Kingdom Senior AVP Ms. Bernie Ma Mon Luk, Richprime Global Inc Sales Division Head Ms. Mavic Mendoza and SM Representatives – Ms. Maureen Fernandez, Mall Manager of SM City Taytay, Mr. Peppi Jahrling, Regional Operations Manager for Central 3 and Mr. Ronald Allan Brosas, SAVP for Operations.