Royal Enfield opens its first exclusive store in Manila, Philippines. All new 972 Sq.ft showroom opens at 7462 Bagtikan Street, San Antonio Village, Makati City, Metro Manila.
Manila, Philippines, June 25: Royal Enfield, the fastest growing motorcycle brand in the world opened its first exclusive store in Manila, Philippines as a part of its growth strategy in South East Asia. This is a part of Royal Enfield’s nodal city approach and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). The first exclusive store in Manila has been set up by the Hardcore Brothers Custom Motorcycles, Inc.
Showroom Blessing
ROYAL ENFIELD SHOWROOM
Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience. Blending traditional craftsmanship with modern technology as a means to achieve the perfect balance between the man, machine and the terrain, Royal Enfield motorcycles create a unique experience for riders which is approachable and unintimidating.
In Manila, the Royal Enfield Bullet - world’s oldest motorcycle in continuous production since 1932, is available at a price of Php 295,000 for the Bullet 500cc and Php 151,500 for the 350cc variant. Royal Enfield’s retro street model, known for its post war, timeless styling - the Classic 500 is available for Php 313,000 and Php 196,500 for the 350cc variant. The most definitive highway cruiser, the Rumbler 500 is priced at Php 353,500 and the Royal Enfield Continental GT 535cc café racer is now available at a price of Php 353,500. All prices given are SRP.
Royal Enfield also sells different apparel to match up the total Bad Boy Rider outfit, lots of styles to choose from....
The motorcycle lights used inside the showroom
“Royal Enfield is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, globally. Our store in Manila showcases the heritage and philosophy of Pure Motorcycling. The space has been designed not just as a point of purchase but as a meeting point for enthusiasts and for conversations around motorcycling. The store will be retailing the full range of Royal Enfield motorcycles and gear and will be great starting point for them to experience the brand. At Royal Enfield, we feel that Philippines is an important emerging 2-wheeler markets in the south east Asia yet it is largely underserved in the mid-sized segment. With the commuter segment forming almost the entire 2-wheeler industry, Royal Enfield presents a huge opportunity for the customers to upgrade to more evocative motorcycles. It was here in Manila four years ago that Royal Enfield opened its first exclusive store in south-east Asia and now in a new brand retail identity, we are sure that customers will find the retail experience much more engaging and appealing” ~Mr. Arun Gopal, Head International Business, Royal Enfield
ARUN GOPAL
HEAD -INTERNATIONAL BUSINESS, ROYAL ENFIELD
Arun Gopal is Head-International Business at Royal Enfield. He has been with the company from August 2014 and has over two decades of experience in driving growth and profits in markets across the globe. His core strengths lie in leading strategic planning, managing profit & loss responsibility of large business operations and driving process improvement projects.
At Royal Enfield, Arun is responsible in driving the company’s Business Operations across markets globally. He has a proven track record of using non-conventional ways to identify market opportunities, launch and support such programs with unique marketing activities.
Arun joins us from 3M Inc where he was the Vice President for Automotive After-Market Business for South APAC region and before that he was Vice President, Two Wheeler Center of Excellence, APAC and Latin America, again with 3M Inc. In his earlier assignments he was been with RR Donnelley as Senior Vice President, APAC Operations and has also worked with Amara Raja, MRF India Ltd and Essar Steel.
Arun also has the distinction of being a Six Sigma Black Belt and has effectively driven several Six Sigma projects during his last tenure at 3M International .He holds a Master’s degree in marketing from Bharatidasan Institute of Management,Trichy, India and is a Graduate in Electronics-Industrial & Production from Sri Jayachamarajendra College of Engineering,Mysore, India.
In Manila, the Royal Enfield Bullet - world’s oldest motorcycle in continuous production since 1932, is available at a price of Php 295,000 for the Bullet 500cc and Php 151,500 for the 350cc variant. Royal Enfield’s retro street model, known for its post war, timeless styling - the Classic 500 is available for Php 313,000 and Php 196,500 for the 350cc variant. The most definitive highway cruiser, the Rumbler 500 is priced at Php 353,500 and the Royal Enfield Continental GT 535cc café racer is now available at a price of Php 353,500. All prices given are SRP.
The people behind the success of Royal Enfield
With the riders
WithMr. Arun Gopal
With Kuya Kim
The newly revamped Royal Enfield store located at Manila, is a full-service store and is equipped to provide service and aftermarket capabilities. Royal Enfield will work closely with Hardcore Brothers Custom Motorcycles, Inc to bring a differentiated experience for motorcycle enthusiast in the region.
For further information please contact:
Shreyas Bhatt; shreyas@eichermotors.com
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About Royal Enfield:
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s product line-up includes the Bullet, Classic and Rumbler models in 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 18 company-operated stores and 500 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.
Royal Enfield also organizes and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: RoyalEnfield.com.ph
Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook: Royal Enfield FB
Follow Royal Enfield on Twitter: Royal Enfield Twitter
About Eicher Motors Limited:
Eicher Motors Limited (EML) is the flagship company of the Eicher Group, which was a catalyst in the green revolution in India with the production of India’s first agricultural tractor in 1959. EML is now a leading player in the Indian automotive space. Eicher Motors owns the iconic Royal Enfield motorcycle business, which leads the premium motorcycle segment in India. The oldest motorcycle brand in continuous production world-wide, Royal Enfield has witnessed a huge surge in demand in the recent past, and is charting its course to be the leading player in the mid-sized motorcycle segment globally. EML’s joint venture with the Volvo group, VE Commercial Vehicles Limited, designs, manufactures and markets reliable, fuel-efficient trucks and buses; and is leading the path in driving modernization in commercial transportation in India and other developing markets. EML’s joint venture with US based Polaris Industries Inc formed in 2012, Eicher Polaris Private Ltd. (EPPL) launched the Multix, a new 3-in-1 vehicle purpose built for the independent businessman in June 2015. For the fifteen months ended March 2016, Eicher Motors recorded its highest ever total income of INR 15,689 crores (USD 2.4 billion) and is listed on the Bombay and National Stock Exchanges. As of April 1st 2016, Eicher Motors Limited became a part of the Nifty 50 Index.
Disclaimer:
All statements included or incorporated by reference in this media release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs and certain assumptions made by us. Although EML believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and EML undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No assurance can be given that actual results, performance or achievement expressed in, or implied by, forward looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.
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